presentation format for membership 2016 and...

FUORISALONE 2016 | 12-17 APRIL

A PROJECT BY

PRESENTATION FORMAT FOR MEMBERSHIP 2016 AND COMMUNICATION PLAN

IndexCONCEPT

TO PARTICIPATE

SOLUTION: COMMUNICATING

NUMBERS OF FUORISALONE.IT

FORMAT OF FUORISALONE.IT

CASE HISTORY

This presentation is structured by points and synthetically introduces the Fuorisalone.it project through its personalized modular format. There are generic referral data about the Fuorisalone numbers they can be integrated after client request.

Attending Fuorisalone is really sim-ple. It is fundamental to have a con-tent, a product, an installation to propose to visitors.

This event is not a fair, the idea is to build a referral scenery to offer an experience to the users in order to involve him, attract and spred crea-tivity.

Fuorisalone.it is a web platform and a support system for the companies, the organizations, private or associa-tions for the development, produc-tion, promotion and the communica-tion of the Fuorisalone events.

The website consists of customiza-ble formats purchased by companies to suit their needs.

It is crucial for the success of your event to communicate in time and in the correct way your presence at the Fuorisalone.

Discover what are the proposals aris-ing from ten years experience and choose the communication mode conforming to your needs.

THREE KEY ELEMENTS:

1. Have a content to tell2. Have a location where to expose3. Communicate your event

Fuorisalone is not a furniture fair, but a spontaneous event autonomously organized by individuals or comp nies reunited in a common project.

Concept How to participate

Milanolocation and Brera Real Estate spring from experience gained with Fuorisalone.it and Brera Design Di-strict with the intention of offering a consulting service and research loca-tion for events.

Choose which platform suits you ac-cording to the area in which to exhi-bit!

LINK:

> www.milanolocation.it> www.brerarealestate.it

Fuorisalone.it has always been the re-ference portal of design week thanks to all the companies, designers and artists who have selected as the offi-cial communication channel.

The aim of Fuorisalone.it is the pro-motion of design as an event, such as performance and installation com-pletely in tune on the urban tissue. Design and Art who go forth from official spaces, such as the Fair, be-come accessible to all thanks to the use of tools and adequate services.

Fuorisalone.it is a device that re-counts the events during the de-sign week, making them live in first person and paying attention to events and individual, sagainst the backdrop of a city that lives for one week a changing reality around the world of design and creativity.

LINK:

> www.fuorisalone.it

Ask for a Studiolabo project Communication & concept design: studio operating in the field of cor-porate communications, providing consulting services, planning and execution graphic on various media of promotion and production of arti-stic, cultural and private events. Another strength of our structure is linked to the web, the development of multimedia applications for mobi-le devices (iphone - ipad - android) to geolocation systems.

LINK:

> www.studiolabo.it

2. Havea locationwhere to expose

3. Communicateyour event

1. Havea contentto expose

Fuorisalone.iton numbers:Website accessin the last years

MAIN SPONSOR 2015 EDITION:

- ASUS- HYUNDAI

Unics visitors Total views Pages views

60.000 90.000 900.000

140.000 210.000 1.3 mln

100.000 150.000 1.1 mln

200.000 270.000 1.5 mln

80.000 120.000 1 mln

180.000 240.000 1.4 mln

120.000 180.000 1.2 mln

220.000 300.000 1.6 mln

2015 2015 2015370.411 1.800.875

2013 2013 2013192.635 282.577 1.485.362

2014 2014 2014207.910 292.082 1.485.620

250.034

Fuorisalone.itnumbers:Access 2015


- ASUS- HYUNDAI

1.800.875Visited pages only in theFuorisalone 2015 period

1.258Signaled and publicizedevents on Fuorisalone.it

370.411Total visits

82%Visits from Italy, the restfrom Germany, UK, France,USA, Spain, Switzerland,Netherlands, Japan

250.034Unic visits

Fuorisalone.itnumbers:Contents 2015


- ASUS- HYUNDAI

21.620Uploaded photos

18.000Download the App foriPhone and Smartphone

104E.Reporters

4.646Business subscriptions

27.317Tweets with #fuorisalone

34.247Images with #fuorisalone

the contents Fuorisalone.it

14.497Likes on Facebook officialpage

33.000Overall subscriptions onthe Newsletter

Case HistoriesEXAMPLES OF PROJECTS DESIGNED AND PRODUCEDIN THE LAST EDITIONS FOR SPONSORS, MAIN SPONSORAND PROJECT PARTNERS

2015: HYUNDAY - ASUS - TISSOT - AIRBNB - GORE-TEX2014: HYUNDAY - ASUS - SECTOR - TATRAS2013: ASUS - TWINDEX2012: HYUNDAI CREATIVE LAB - VODAFONE - DESIGN MOOD2011: HYUNDAI - ASUS - WIND - VEUVE CLICQUOT- ENERGY OF DESIGN -

DEA+FUORI+TRENTINO2010/2011: CLOSING PARTY 2010: DESIGN FICTION- START! - SAMSUNG2009: JEAGER LE COULTRE - DIESEL2008: CITROEN - GAS2007: ADIDAS- NOKIA- CLINIQUE2006: NIKE- BMW

E-REPORTER LOMOGRAPHER

BRIEF

Participation in the Fuorisalone 2015 confirms the commitment of the Hyundai brand in the world of design.Exposed at Superstudio Piu, “Sculp-ture in Motion 2.0 - Helio Curve” is inspired by the design philosophy expressed by Hyundai in each mo-del: Fluidic Sculpture. The instal-lation presented this year - Helio Curve - was created in order to ex-press the vitality of nature through movement and explore the beauty of living things, always moving.

PRODUCTION

Also this year, Hyundai repeats its mark as the main sponsor, Special Event, with the sponsorship of the e-reporter with a contest.

Hyundai

“Sculpture In Motion 2.0 - Helio Curve”

> Main Sponsor;

> Special Event;

> Sponsorship and contest for e-reporters;

2015

BRIEF

ASUS Design Center, the award-win-ning design center within ASUS, is presenting its Zensation exhibition. The concept of the exhibition stems from the design team’s Zen-inspired philosophy of incorporating diverse elements to produce balanced, har-monious creations that provide in-credible experiences and accessible beauty to individuals. ASUS brings in the heart of Milan Design Week the broad ideas of diversity and harmo-ny, inspired by Zen thought, explo-ring how diverse elements connect and interact with each other to form harmonious ecosystems.

PRODUCTION

Also this year, Asus repeats its mark as the main sponsor, Special Event, with the sponsorship of the e-repor-ter with a contest.

Asus

“Asus: Zensation”

> Main Sponsor;

> Special Event;


2015

BRIEF

For the Salone del Mobile 2015 Ai-rbnb in partnership with Fabrica pre-sents Housewarming, an interactive installation at Palazzo Crespi.

Housewarming will see the crea-tions of 19 international designers from Fabrica who have interpreted the concept of welcome. Guests will be invited to interact with the desi-gners, who will be installed in diffe-rent parts of the Palazzo.

PRODUCTION

Special Event, sponsorship and con-test for e-reporters.

Airbnb e Fabrica

“Housewarming”

> Special Event;


2015

BRIEF

In line with GORE-TEX® philosophy and the current concept of GORE-TEX® Brand “Experience more” we ask to the people who follow the project E. Reporters to capture through the pictures their concept of Experience. The E.Reporters should visualize the GORE-TEX® world through their lens and try to imagine how an ingredient partner * can give people something totally new, unique and unexpected. Brera, Tortona and Lambrate will be for sure the inspiration places for our photographers What is meant by #Experiencemore? Unique experien-ces, strange, different, go beyond... #Experiencemore as creative thin-king, the ability to think “out of the box”

PRODUCTION

Sponsorship and contest for e-reporters.

Gore-tex

“Gore-tex”


2015

BRIEF

Tissot, Swiss watchmaking com-pany “Innovators by Tradition” par excellence, is Official Timekeeper of Fuorisalone.it and Brera Design Di-strict 2015 edition.

With the concept “One week of light for one year of energy”, Tissot is proud to keep the time of inno-vation during the Milanese design fair thanks to the ultimate Tissot T-Touch Expert Solar, the first tac-tile watch powered by solar energy. One week of exposure to the light confers to the watch ‘till one year of power reserve.

PRODUCTION

Special Event and Offical timekeeper

Tissot

“Tissot: One week of light for one year of energy”

> Special Event;

> Official timekeeper

2015

BRIEF

The concept car PassoCorto, spor-ting, extreme and compact in size, was designed by the students of the Master in Transportation Design in collaboration with the Centro Sti-le European of Hyundai, which has given the Institute a brief design intended for a target of potential customers born in the eighties and the early years of this decade: the young are always connected, those in the 2.0 - the so-called “Generation Y”. Of the same target are part of the Master’s students that Hyundai has asked to draw and design the “dre-am machine”, what they first wanted to buy and drive.

PRODUCTION

Also this year, Hyundai repeats its mark as the main sponsor, Special Event, with the sponsorship of the e-reporter with a contest.

Hyundai 2013 - 2014

“PASSOCORTO” & “Fluidic - Sculpture in Motion”

> Main Sponsor;

> Special Event;


BRIEF

Promotion of the project Asus Our Touch of Life and Authentic Beau-ty. ASUS Design Center, the award winning team of designers, signing a performance that expresses the unique design philosophy of ASUS, which aims to design products in-spired by life and which create an emotional involvement, adapting perfectly to the individual needs and giving always a new experience in-tuitive and surprising at the same time. Our Touch of Life expresses and summarizes the immediacy and the integration of technology in our lives and the balance between de-sign and functionality.

PRODUCTION

Also this year, ASUS renews the ap-pointment with the Milan Design Week, a performance that only co-mes from their vision of technology “personal”, resulting in impressive interactive installations and innova-tive products inspired by life, with a touch of awesome. Main sponsors, Special Event, spon-sor of the contest for e-reporters.

Asus 2013 - 2014

“OUR TOUCH OF LIFE” & “AUTHENTIC BEAUTY”

> Main Sponsor;

> Special Event;


BRIEF

SECTOR STEELTOUCH propone a tutti gli utenti di instagram di rac-cogliere la sfida Sector di scoprire e immortalare il mood Steeltouch all’interno dei luoghi, degli oggetti e dei dettagli del fuorisalone condivi-dendo le loro immagini con l’hastag #SectorTouchDesign.

3 le possibili tipologie di foto in cui far convivere Sector e il design:- Selfie & STEELTOUCH- Design exbition/product & STEEL-TOUCH- Design environment & STEEL-TOUCH

Non ci saranno Limiti posti alla crea-tività e alle interpretazioni.

PRODUCTION

Concorso e sponsorizzazione e-re-porters. L’autore dell’immagine che meglio rappresenta il tema propo-sto e quello dell’immagine che rag-giungerà più like è stato premiato da Sector con l’intera gamma colore della collezione di orologi STEEL-TOUCH.

SECTOR 2014

“STEEL TOUCH”

> Contest e sponsorizzazione E-reporters “Steel Touch”

BRIEF

Il brand di moda in occasione della Milano Design Week presenta per “my Habitat” il proprio maxi flycase in grado di contenere uno spazio guardaroba ed una libreria: un nuo-vo concetto di home living pratico per gli spazi più ridotti, impattante ovunque.

Stile e tecnologia incontrano funzio-nalità e versatilità. Il flycase TATRAS, nato come elemento espositivo per fiere e corner, possiede un design dalla forte carica emotiva dove il contrasto cromatico del rigoroso nero esterno si unisce al colore na-turale degli interni in legno riciclato e alle suggestive immagini di pano-rami naturali dello schermo frontale in plexiglass retro illuminato.L’interpretazione ridotta, moderna, di questo elemento da globe trotter metropolitano rende il flycase TA-TRAS unico nel suo genere.

PRODUCTION

Posizione Sponsor del progetto Fuo-risalone.it con pagina dedicata all’e-vento speciale. Sponsorizzazione del premio e-reporter attraverso il lancio di un contest.

TATRAS 2014

“TATRAS”

> Sponsor;

> Evento Speciale;

> Contest e sponsorizzazione E-reporters “my jacket contest”;

BRIEF

TWINDEX Fuorisalone is an expe-rimental project focused on social sensing technique born by the colla-boration between Fuorisalone.it and Department of Electronic, Informa-tion and Bioengineering of Politecni-co di Milano, with ASUS partnership.Through social network datas analysis the project TWINDEX Fuo-risalone has identified in real time, during Milano design week, the more visited areas of the city and the more attractive events for the visitors and subsequently represen-ted the dialog on twitter.

PRODUCTION

Analisis System of TWINDEX

Graphics of analysis used by TWIN-DEX:

-HEATMAP-TWEET LIST-TWEET MILANO-TWEET COMPARE-TOP HASHTAG-TWEET ZONE - DOT CHART

TWINDEX FUOR-ISALONEsponsored by ASUS

2013

“TWINDEX FUORISALONE”

> Social Listening for ASUS

BRIEF

Promotion of the project Hyundai Creative Lab, a creative workshop, directed to the community of desi-gners, creative Italian and foreign, with the aim of promoting the cul-ture of the project supporting the ideas of young designers through a contest dedicated to Fuorisalone.

PRODUCTION

The Brief sent to graphic design studios is as follows: “presented graphically on 3 artifacts (posters, 2D graphics application on the car model promoted by Hyundai during the week and graphic pattern) inter-preting the pay off New Thinking. New Possibilities.

Hyundai Creative has placed particu-lar emphasis on automotive issues and sustainable mobility.

Hyundai Creative Lab was launched at the Milan Design Week, with the Party April 20, 2012 at the ‘Officine del Volo’.

HyundaiCreative Lab

2012

“HYUNDAI CREATIVE LAB”

> Sponsorship of the project through the contest between young designers and design studios selected;

> Official launch and award the winner across the Party.

> Mainsponsor

BRIEF

Promotion of the Vodafone brand through the application of augmen-ted reality in the neighborhood “Bre-ra Design District.”

PRODUCTION

The app will guide you through the streets of Brera and you will discover the most original creations of the participating showrooms. Calligaris, Brera Outdoor Village, Hyundai, Lago, Lomo, Valcucine, Magis, Sicis, Moroso and Peka: the big names of design at your phone with Vodafone augmented reality.

Vodafone 2012

“VODAFONE, AUGMENTED REALITY”

> Sponsorship of the event;

> Page dedicated to the special events;

> Mainsponsor.

BRIEF

Promotion of the trademark LUX Island Resort which has chosen to work with because Fuorisalone.it closely related to the concept of de-sign as a style of life and in this case of a vacancy. It presents at Design Week a series of unusual holiday de-als through a new experience.

PRODUCTION

LUX well as being sponsors of Fuo-risalone.it also has a page dedica-ted to the promotion of the special event.It was also decided to sponsor and to introduce the project through the channel of the e-reporters by giving them a brief which asked to inter-pret the slogan: Design your Relax!

LUX* 2012

“LUX*”

> Sponor;

> Page dedicated to the special events;

> E-reporter.

BRIEF

Mood Design is an online showcase of products and furnishings desig-ned by young designers and manu-factured by a company with tradi-tion in collaboration with Studiolabo and Fuorisalone. The project stems from the consciousness of “Cesare Roversi” furnishings to be a com-pany equipped “speed and agility” to translate the project’s designer in furnishings. Each designer can come into contact directly with the world of production and see their ideas realized through a direct rela-tionship with the company.

PRODUCTION

The concept involves the use of a material - in the first stage will be the birch plywood laminate - production techniques relating to the use of nu-merical control machines, the pos-sibility of using hardware but not of glues, for planning elements of furniture, games , accessories able to find economic solutions but high quality of design and production of high-earning royalties, as much as 10% of the cost of the product on each product sold.

Design Mood 2012

“DESIGN MOOD”

> Special Event;

> Contest.

BRIEF

Produce a brand identity and sup-porting materials for the launch of the new Hyundai ix20 and Veloster in conjunction with the event Brera Design District. The cars will be used as shuttles for journalists and as an exposition of the info point with a shrine dedi-cated to the Veloster. Hyundai has also participated as a sponsor for the contest and the photo-reporter for the fuorisalone.it

PRODUCTION

For Hyundai, main sponsor of Fuo-risalone that Brera Design District, has designed an ad hoc commu-nication plan which included the sponsorship of new car models with construction of a shrine as an infor-mation point, but also a courtesy car service for journalists who had to move from one event to another. In addition to wind up the week of the Hyundai design sponsored the closing party of the project Brera De-sign District at the Palazzo Clerici.

HYUNDAI 2011

“HYUNDAI”

> Main Sponsor;

> Special Event;

> E-reporter contest andsponsors;

> Presence sponsor video.

BRIEF

Communicating the event Asus Sen-ses Remix with objective to deliver high technology involving the 5 se-ses by evoking memories, sounds and tactile sensations.

PRODUCTION

Main Sponsor of Fuorisalone.it In-clusion in the special events section of the portal and sponsors for the competition of the e-reporter by fuo-risalone.

Asus 2011

“ASUS SENSES REMIX”

> Main sponsor;

> Special Event;

> E-reporter contest andsponsors.

BRIEF

Sponsor of Fuorisalone.it

PRODUCTION

Present on web site as a sponsor and participate in the competition e-reporter by Fuorisalone.it Publici-zing the service of Bike Sharing in the city of Milan, easy, practical and ecological Wind BikeMi

Wind 2011

“WIND”

> Sponsor;

> E-reporter contest andsponsors.

BRIEF

Sponsor a circuit of events dedica-ted to design, accompanied by the distinctive yellow label of company Veuve Clicquot that for the seventh year in a row renews its participation in the Milan design week.

PRODUCTION

Presence on the website, fuorisa-lone.it, as a sponsor. Inclusion of events, marked Veuve Clicquot, in the section on the itineraries. Pre-sence and visibility in various sec-tions of the website, including home page, through the use of fixed ban-ner dedicated..

Veuve Clicquot 2011

“VEUVE CLICQUOT”

> Sponsor;

> Inclusion in the itinerariessection;

> fixed banner dedicated.

BRIEF

Promotion of project “Design of Energy” by the company Aspin, Chamber of Commerce of Frosinone

PRODUCTION

Inclusion of the project promoted by Aspin in the Special Events page on the portal Fuorisalone.it The goal is to promote 10 companies in the province of Frosinone, 10 symbols of excellence to represent the uni-ted power of the best performances of interior design through the mee-ting of technical and emotions that creates exclusive pieces.

Energy ofDesign

2011

“ENERGY OF DESIGN”

> Event Sponsorship;

> Page dedicated to the special events.

BRIEF

Promotion of the “Dea + Fuori Trentino”, 8 young designers for 8 projects to a new vision of the de-sign of Trentino.

PRODUCTION

The event presents the results of the DEA, which, now in its second edi-tion, offers eight projects this year by as many young designer with a selection of companies of Trentino sponsored through a fixed banner and newsletter dedicated through the portal Fuorisalone.it

Dea + FuoriTrentino

2011

“DEA + FUORI TRENTINO”

> Sponsorship of the eventthrough a banner fixed in theportal;

> Sponsorship of the eventthrough newsletters dedicated.

BRIEF

Event organization and communica-tion in collaboration with Elita Mila-no.

PRODUCTION

The usual Fuorisalone Closing Par-ty 2010/11 Edition, was a part of the Elita Milan, design week music & arts festival fifth/sixth edition, in the Theater Room of the new Elita headquarter, the Franco Parenti Theater (Via Pier Lombardo 14, Mi-lano).

Closing Party 2010 -11

“CLOSING PARTY”

> Collaboration with Elita;

> Special event on Fuorisalone.it website.

BRIEF

Dedicated event to new design project, it has as objective to allow to the new realities to appear in a prestigious context from the high international visibility.

PRODUCTION

Developed by Spazio Del Cima, Stu-diolabo and Fuorisalone.it on a 230mqs surface, 11 creative realities were confronted to each other in ad hoc developed exhibition to allow the highest individual freedom ex-pression, but also able to transposethe communication strength of an ideas collection. An important show-case for professionals interested to be known; a meetings opportunity between company and new design.

Start! 2010

“TIPS LIKE NO ONE”

> Event production;

> Event communication;

> Special event on Fuorisalone.it website.

BRIEF

To communicate the event Samsung Design Garden with the aim to me ge the high-tech with the natural evi-ronment that surrounds us.

PRODUCTION

Fuorisalone 2010 Main sponsor. Production of event communication materials and the Street Gardening project during the Design Week for the streets of Tortona zone.

Samsung 2010

“SAMSUNG DESIGN GARDEN”

> Main sponsor;

> Street gardening project.

BRIEF

Video production project that in-volved 16 students of Video Design with the objective to promote de-sign as an event, performance and installation on urban texture, to make it accessible to everybody.

PRODUCTION

In collaboration with IED, Fuorisal ne.it has developed the Design Fic-tion project, the creation of an inte-ractive fiction in six episodes with the Fuorisalone as scenery. Worked and assembled in a specially set up laboratory at the Teatro Franco Pa-renti and daily published, has not only allowed to public to enjoy of these contributions but also to inte-ract with them deciding the fiction end.

Design Fiction 2010

“DESIGN FICTION”

> Video production project;

> Collaboration with IED.

BRIEF

To draw the attention to the brand and the new clock ATMOS 561 by Marc Newson with an exhibition that retraces the various stages of the long history of this extraordina-ry mechanical masterpiece.

PRODUCTION

Newson’s clock has become an ani-mated banner on the homepage to mark the Fuorisalone time, starting on Tuesday 22 and closing on April 27. A time countdown that passes atthe Fuorisalone, Visible on the web-site homepage has become a strong appeal for the product and for the event. In the event page has been created a mini website with the pos-sibility to download the clock histo-ry.

Jaeger Le Coultre

2009

“IL TEMPO DEL DESIGN”

> Project “The Time of Design”;

> Dedicated event page.

BRIEF

To present the new collection “Suc-cessful living for Diesel” in an un-conventional and viral way.To use Fuorisalone.it as channel where to present the contents pre-view.

PRODUCTION

The teaser video of the event was launched in preview on the website and simultaneously on 100 blogs selected and contacted directly by Fuorisalone.it. The event and col-lection descriptive content has been released a few days before the event itself, using the dedicated page on Fuorisalone.it and the dedicated newsletter. The interactive map has been customized with the brand “Successful living for Diesel”.

Diesel 2009

“FUORISALONE E.REPORTER”

> Main sponsor;

> Preview launch of teaservideo;

> Viral communicationon selected blog.

BRIEF

To promote the results of C-Design competition and the event launch on the last floor of the Pirelli skyscra-per.

PRODUCTION

It was created a mini website on Fuorisalone.it, with format informa-tion about the dedicated pages, with the project text presentation, flash animation with the competition re-sults and the information to reach the event. Were written dedicated articles on the newsletter to present the results of the competition and to promote the event and was placed a dedicated Citroen icon on the flash map to indicate the events.

Citroën 2008

“C-DESIGN”

> Event communication andsupport;

> Dedicated newsletter;

> Dedicated graphic on map.

BRIEF

Brand and store promotion and use of Superstudio showroom. The or-ganization and communication of creativity competition about “Gas Word’s Flag”.

PRODUCTION

First was designed and developed the competition with the company, created the website and the data management platform of the com-petition, digital communication management and with material sen-ding to referral blog and to italian and foreign schools. Gas was also the Ereporters sponsors with sup-ply of personalized material: the Ereporters uniform was made with jeans, sweatshirt and bag.The project also saw the event “Hou-se of Fuorisalone” developed in the Gas showroom with the exhibition competitions results, the Ereporter images screening with Brionvega as partners, and lounge area with Pago.

Gas 2008

“LA CASA DEL FUORISALONE”

> E.Reporter;

> Dedicated event;

> Event concept;

> Competition organizationand communication.

BRIEF

To present the launch of an Adidas product related to running in viral way. The product is a new version of a historical model.

PRODUCTION

We have created an communication campaign based on the viewing of Adidas sneakers stylized and illu-strated for the different media.Have been given to every repor-ter: a pair of sneakers, t-shirt and raincoats, all personalized with FS logo, further to dedicated pins and patches.The reporters have distributed more than 10.000 stickers during the events and then photographed and posted online in the ereporter galle-ry, instead the stickers icon on the Fuorisalone interactive map marked the passage of ereporters.

Adidas 2007

“FUORISALONE E.REPORTER”

> E.Reporter Sponsorship;

> Viral MKTG stickers;

> Supply of personalizedmaterial;

> Creativity and MaterialProduction.

BRIEF

To insert the Clinique brand in the Fuorisalone circuit to promote the shop design inside the Rinascente, showing the brand sensibility to-ward the design world.

PRODUCTION

A concept connected to beauty tips has been developed in order to offering a daily advice to survive to stress given by events. For this project has been developed a logo and naming, a dedicated website page with attached an invite to the store where it was possible to enjoy of the beauty treatment.Was also provided a newsletter com-munication with a daily tips, with the same subject connected to re-commendation to overcome the ae-sthetic stress.

Clinique 2007

“5X5 DESIGN YOUR BEAUTY”

> Event Concept;

> DedicatedNewsletter;

> Special Event on website;

> Event communication andsupport.

BRIEF

To launch the new Nokia NSeries phones and to present the new OVI website dedicated to the integration of video, text, images, produced by Nokia phones and Nokia software.

PRODUCTION

Present on the website as Main Sponsor. The Fuorisalone.it website map has been customized with the iconographic system of Nokia Maps.10 E.reporters have been equipped with Nokia Nseries and everyone has developed a photographic rpor-tage composed of 100 shots posted on OVI website Fuorisalone.it.The best reportage have won the ul-timate Nokia Nseries phone. In the three locations with Nokia events, have been placed 3 Bluetooth totem that showed 24 hours on 24h texts and images with events information and the latest commercial news, visible by passers-by who had the Bluetooth active on their phone.

Nokia 2007

“NOKIA N-SERIES”

> Main sponsor;

> Sponsor of mobile guide;

> Communication projectdedicated to OVI;

> Bluetooth Totem.

BRIEF

Presentation of a project “JOGA BO-NITO – FROM STADIUM TO STREET” preview officially launched during a Fuorisalone event.

PRODUCTION

A dedicated section on Fuorisalone.it website, in which during the 8 days preceding the event, was pre-sented an artworks who composed the location exhibition and other special contributions (photos and text) that remained online for one day maximum.

Nike 2006

“JOGA BONITO”

> Special event page.

BRIEF

Producing a visual identity and sup-port material for the BMW 1 series launch with the slogan ‘Like no one “ using it with the cars used as shut-tles for journalists and inserting it in the lounge area preparation of Tor-tona Zone.

PRODUCTION

Like No One is a container of tips, ideas, notes, suggestions, reports about design, events and exhibi-tion and everything that happens in Milan during the Salone del Mobile week.Like No One is a place, physical and virtual, where is possible to exchan-ge ideas, views and comments. For this project, we have created the graphics identity, the screen painting for cars and preparation, the wall design with event tips, the promotional cards and posters and blog promotion sponsored with ere-porters tips.

BMW 2006

“TIPS LIKE NO ONE”

> Personalized blog;

> Preparation design;

> Supply of personalizedmaterial;

> Creativity and materialproduction.

E-reporter Contest

The objective of the project e-reporter is to involve a group of 100 young designers in the creation of a photographic record of the design week in Milan.The work is done in realtime in the days of fuorisalone and providing for an upload of the images on the site (for the 2011 edition have been 15.000) geo-referenced and linked to the events, produced a unique and important archive for Fuorisalone.

The project is sponsored and can be provided by the companies to collaborate in various ways, from sponsoring the promotion of technical projects or locations such as the creation of viral campaigns in the area.The definition of awards for e-reporter allows you to develop a research topic to be given to guys, thus producing the materials used by in other contexts as well as being interesting content in terms of presence and actions of the company itself to Fuorisalone.

ASUS

ZENSATION

#ZENSATION

ASUS, leading to innovation and quality, styling products inspired by life, able to surprise and excite, sha-ping a future integrated and inter-connected, full of incredible expe-riences. The event ASUS | Zensation inspired by this vision of the future, inspired by the balanced strength of Zen - soothing yet exciting - which originates from the research and the company’s commitment to incorpo-rate, in the most recent proposals, different elements, but capable to integrate harmoniously with each other and integrate equally intuiti-vely technology in our daily lives, in perfect balance between design and functionality. The photographs of the prize ASUS | Zensation capture the emotion contained in our sur-roundings: the purity, the immedia-cy, the expressiveness, the beauty of simple things and of that invisible force that binds and shapes, crea-ting harmony and pleasantness .

E-reporteraward 2015

2015

HYUNDAI

SCULPTURE IN MOTION 2.0: ELIO CURVE

#HYUNDAIDESIGN

Take the moment that captures the “movement” of the Design Week!During the Design Week immortali-zed with @Hyundai_italia that mo-ment that generates tension and move toward the future, and share the images that express the vitality of nature and its dynamism.Do not forget to use the hashtag #Hyundaidesign #Fuorisalone and tag @Hyundai_Italia to tell together the most innovative design of this incredible week, constantly moving and evolving.


2015

E-REPORTER AWARD 2015

> Sponsorship and contest for e-reporters

AIRBNB

#AIRBNB

#BELONGANYWHERE

The photos of the Airbnb award have to capture moments of warmth and hospitality, moments of human interaction and sharing.


2015

GORE-TEX

EXPERIENCE MORE

#EXPERIENCEMORE

In line with GORE-TEX® philosophy and the current concept of GORE-TEX® Brand “Experience more” we ask to the people who follow the project E. Reporters to capture through the pictures their concept of Experience. The E.Reporters should visualize the GORE-TEX® world through their lens and try to imagine how an ingredient partner * can give people something totally new, unique and unexpected. Brera, Tortona and Lambrate will be for sure the inspiration places for our photographers What is meant by #Experiencemore? Unique experien-ces, strange, different, go beyond... #Experiencemore as creative thin-king, the ability to think “out of the box”


2015


> Sponsorship and contest for e-reporters

SECTOR

CONTESTSTEEL TOUCH#SECTORTOUCHDESIGN

SECTOR STEELTOUCH is asking all Instagram users to take up the Sec-tor challenge to uncover and immor-talise the mood of Steeltouch in the places, objects and details of the Fuori Salone fringe events and to share their images using the hash tag #sectortouchdesign.

There are 3 possible types of pho-tos for portraying Sector alongside design:- Selfie & STEELTOUCH- Design exbition/product & STEELTOUCH- Design environment & STEELTOUCH

No limits will be imposed where cre-ativity and the interpretations are concerned.The photos will be also posted on the Fuorisalone.it platform and on Sector social sites, following the hash tag #SectorTouchDesign. The author of the image that best repre-sents the proposed theme and the author of the image that achieves the highest number of likes will re-ceive a prize from Sector consisting of the entire colour range of the STE-ELTOUCH watch collection.


2014

TATRAS

MY JACKETCONTEST

#TATRASMYJACKET

Take part to live photo contest TATRAS “my jacket” from 08 to 11 April.

Come and visit us in the showro-om TATRAS in via privata Gaspare Bugatti 3 (Zona Tortona - Porta Genova), wearing a TATRAS jacket and pose to win! If your photo will receive more like on Facebook and Instagram, you win the jacket that you like from the collection S/S 2014 by going at the boutique TATRAS in via Bigli 6.


2014


> Sponsorship of the projecte-reporter

LUX - BRIEF

DESIGN YOUR RELAX

Il lusso è sopravvalutato. È tempo per qualcosa di nuovo. Design your relax!Individua in un’immagine della de-sign week la situazione che meglio rappresenta questo concept, consi-derando un format di regole nella creazione delle immagini. L’obietti-vo è individuare i valori alla base del Brand Lux* definiti dalle “50 regole per partire” tra gli eventi della de-sign week. Individua il tuo personale punto di vista sul tema Design your Relax!


2012

HYUNDAI - BRIEF

NEW THINKING. NEW POSSIBILITIES

In pieno spirito Hyundai Creative Lab: Le innovazioni o semplicemen-te gli oggetti/allestimenti particolari della settimana del design, quel-lo che vorreste far emergere dalla massa per capacità di evocare nuove possibilità di vita e di pensiero. Tut-to ciò che alla prima vista vi ha sti-molato piu di altre cose per forma, qualità, colore. Un nuovo modo di progettare crea nuove possibilità e scenari, raccontaci attraverso i tuoi scatti chi ha saputo meglio interpre-tare questo claim.


2012



BRIEF

Il Lomography Gallery Store di Via Mercato 3 diventa uno spot impor-tante per Brera Design District tra-sformandosi in info point e sede per importanti workshop.

Lomography e Brera Design District firmeranno un reportage del distret-to durante la Design Week Milanese elaborando attività e momenti d’in-contro sul quartiere con l’obiettivo di restituire un’ampia documenta-zione sui rispettivi siti internet e a seguire in una mostra sul territorio.

PRODUZIONE

Lomography infatti è entrata nel vivo della settimana più innovativa chiedendo a 10 giovani fotografi di fare i reporter agli eventi del Fuori-salone 2012 offrendo un punto di vista alternativo e personale del Di-stretto.

Lomographer 2012

“Lomographer”

> Reportage;

> Lomographer.

WIND - BRIEF

MOVING DESIGN PEOPLE

A tale of Design Week through the faces, looks, attitudes and style of public Fuorisalone. Through a pho-tographic story, says the characters of fuorisalone you have particularly affected, a series of portrait bust or full figure will be your winning card.Wind supports the work of Reporter providing them with a prepaid sim card with data traffic, so he could post the photos in real time and pro-vides them with a dedicated lounge, Atm terrace bar, with PC + Internet connection to post the photos im-mediately, and color printer to printthem and display in your lounge.The award ceremony will take placein Flagstore Wind Corso Matteotti, during a cocktail party in collabora-tion with Nokia.


2011

HYUNDAI - BRIEF

NEW THINKING. NEW POSSIBILITIES

Innovations or simply objects/fit-tings special for the week of design, what you would bring out from the crowd capacity to evoke new ways of life and thought. All that at first sight has sparked more of other things to form, quality, color. A newway to design, create new possibi-lities and scenarios, tell us through your shots who has been able to in-terpret this claim.


2011

ASUS - BRIEF

ASUS SENSES REMIX

A photographic representation of the scenarios of the most seductive and evocative of fuorisalone, ex-pression of the many suggestions of our senses. People, settings and situations in which vision, hearing and touch become the true protago-nist and subject of depiction, resul-ting in the evocation of memories, sounds and tactile sensations that define the theme of the participa-tion of the ASUS in Milan Design Week 2011. A path pointing to the rediscovery of innate emotions and deeper, encoded in our senses.


2011



via Palermo 120121 Milano

T. 02.36.63.81.50

www.studiolabo.itwww.fuorisalone.it

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