Competitive Strategy

Guofeng LI(Christopher)

AgendaIndustry Background

Company Background

Value Proposition

Competitor Analysis

SWOT Analysis

Recommendations

Industry Background •The Changing Trends in Higher Education•The Boom of Massive Online Opening Courses

COURSERACompany Background

COURSERA

Founders & Key People

COURSERAA Rapidly Evolving Platform for Education at Scale

Founded in April 2012 in Mountain View, California

As of December 2014, Received $85 Million in 4 Rounds from VCS

As of March 26, 2015, 12,088,380 Users from 190 Countries Enrolled.

As of April 2015, it offered more than 1000 courses from 117 institutions.

COURSERAValue Proposition

COURSERACompetitor Analysis

EdX was founded by the Massachusetts Institute of Technology and Harvard University in May 2012. EdX was created for students and institutions that seek to transform themselves through cutting-edge technologies, innovative pedagogy, and rigorous courses. There are currently more than 60 schools, nonprofits, corporations, and international organizations that offer or plan to offer courses on the edX website.[6]As of 22 October 2014, edX has more than 3 million users taking over 300 courses online.

Udemy, founded in 2010, is a platform for experts of any kind to create online courses which can be offered to the public, either at no charge or for a tuition fee. Its students take courses largely as a means of improving job-related skills.

It is reported that Udemy has served over 5 million students, and offers more than 22,000 course alternatives.

COURSERASWOT Analysis

COURSERASWOT Analysis

COURSERASWOT Analysis

COURSERASWOT Analysis

COURSERA Recommendations

Provide More Practical Skill Certificate Tests for a Set of Courses and Charge Hundreds of Dollars for Each Test.

COURSERA Recommendations

COURSERA Recommendations

Cooperate with Amazon or Chegg to Sell or Rent Textbooks

COURSERA Recommendations

Provide Free E-textbooks and Related Apps Turn Into a Learning Media Company Earn Money from ADS & Sponsorships.

References:https://www.coursera.org/http://en.wikipedia.org/wiki/Courserahttp://en.wikipedia.org/wiki/Daphne_Kollerhttp://en.wikipedia.org/wiki/Andrew_Nghttps://www.ted.com/talks/daphne_koller_what_we_re_learning_from_online_educationhttp://www.educationdive.com/news/courseras-stiglitz-mooc-revolution-is-just-beginning-sxswedu-2015/374642/http://www.nytimes.com/2014/04/14/education/out-in-front-and-optimistic-about-online-education.html?_r=0 http://www.forbes.com/sites/michaelnoer/2012/11/02/one-man-one-computer-10-million-students-how-khan-academy-is-reinventing-education/http://www.nytimes.com/2012/05/16/opinion/friedman-come-the-revolution.htmlhttps://www.edx.org/https://www.udemy.com/#hb

Thank you for your attention