chris@chrisgrayson.com • 917-597-4787 • BLOG: http://Giganti.Co • PORTFOLIO: http://ChrisGrayson.com

REALITY FACTORY 2016 — PRESENT

CHRISTOPHER GRAYSON CORP. 2014 — 2016, NEW YORK CITY

The CHRISTOPHER GRAYSON label was an attempt to bring a fashion industry atelier model towearable technology, starting with a bag-charm for push notifications — a SMART JEWEL withsmartwatch-like functionality — that paired to a woman’s smartphone. • Built a team, working on sweat equity • Raised a small friends-and-family round • Staged an event during New York Fashion Week • Design prototypes and functional prototypes were built • Branding, design and marketing materials developed • Earned media was generated, include a PSFK profileA pivot to fashion eye-frame smartglasses was also planned. Ultimately the institutionalinvestment needed to go to production was not secured.

TELEPATHY 2013 — 2014, NEW YORK CITY & SUNNYVALE

Joined this Tokyo based smartglasses startup pre-funding. • Member of the team that closed a $5M Series A • Created all English language pitch materials • Positioned Telepathy as a more stylish alternative to Google Glass • Generated substantial earned media pre-funding, that was instrumental in our traction • Managed press events and media relationships that resulted in coverage in WIRED Magazine UK, Mashable, TechCrunch JP, CNN, Bloomberg Television, PSFK, Business Insider, GigaOm, Entrepreneur Magazine, Cnet, The New York Times and others • Creative direction and design of all marketing materials including website • Product design team

TEDXSILICONALLEY 2011 — 2012, NEW YORK CITY

An early adopter of gender-balanced speakers, a small event was held in 2011. An expandedlicense in 2012 mixed high-profile keynotes by Ray Kurzweil, Juan Enriquez, Jincey Lumpkin, KenSegall, and others, with lesser known New York based tech startup founders.

AUGMENTED WORLD EXPO (AWE) 2010 — 2014, 2017, 2019, SANTA CLARA, CA

AWE in Silicon Valley is the largest augmented reality business expo in the world. • 2010-2011 - Event Marketing & Advertising, and Co-Organizer of the SmartGlasses panel• 2011-2013 - Host of the “Business Track” stage• 2014 - Hackathon judge • 2017 - Host of “Design Track” and “Tools Track”• 2019 - Curator & Project Manager of SmartGlasses and AR headsets gallery installation

PREVIOUSLY KNOWN AS AUGMENTED REALITY EVENT

• Premium / Luxury Brands • Technology Brands • Brand Development • Up-Market Brand Extensions • Augmented Reality • Virtual Reality • SmartGlasses • Art Director • Creative Team Leadership • Creative Direction • Product Management • Design Direction • User Experience • User Interface Design • Mobile & Responsive Interface Design • Marketing Strategy • Event Marketing • Event Management • Public Speaking • Digital • Social • Print • Broadcast

• Mashable

• ReadWrite

• TheNextWeb

• VentureBeat

• BetaBeat

• AlleyWatch

• Wall Street Journal • UploadVR

CONSULTANT ANALYST

CO-FOUNDER, CEO & CHIEF CREATIVE OFFICER

EXECUTIVE CREATIVE DIRECTOR & MARKETING LEAD

TEDX LICENSEE, FOUNDER, ORGANIZER & HOST

CO-ORGANIZER & CONTRIBUTOR

SPECIALTIES

QUOTES & MENTIONSIN THE PRESS

CREATIVE DIRECTOR & ENTREPRENEURCHRISTOPHER GRAYSON

Providing qualitative market research and analysis on the Augmented Reality, Virtual Reality, Smartglasses, Near-Eye Optics, and Fashion Eye-Frames industries, to private equity and corporate capital investment; as well as publish industry reports, public speaking and consulting.

chris@chrisgrayson.com • 917-597-4787 • BLOG: http://Giganti.Co • PORTFOLIO: http://ChrisGrayson.com

HUMBLE 2010 — 2012, NEW YORK CITY

Department head and Creative Director of all digital work, including web, social and mobile: • Built the interactive department from scratch, for this NYC pre-to-post production studio. • Creative Direction for the Facebook brand launch of Bud-Light Platinum in Super Bowl XLVI, central component being a Facebook app that generated a video from the user’s own photos. • Multiple Facebook apps for State Farm including both Coachella and NBA sponsorships. • Technology sourcing, including custom Arduino hardware development for special lighting effects used in the music video to Robert DeLong’s “Global Concepts.”

THINKMUSIC.NET 2008, NEW YORK CITY

Product development and creative direction of this to-the-trade online music licensing marketplace. Conceived of our key competitive differentiator: a downloadable app for video to music compositing. FREELANCE 2003, 2007 — 2010, NEW YORK CITY

• Digital lead on the award winning Nikon Digital SLR campaign to the trade: professional fashion photography, created in collaboration with Emanuel Ungaro haute couture for McCann / MRM. • Website brand launch of M&M’s Premiums at GREY / G2.

OGILVY 2004 — 2007, NEW YORK CITY

• American Express Personal Gold Card high-conversion broadcast TV spot, “Italian Dinner,” concept and art direction. • Creative Lead on the LVMH / Chandon Sparkling Wine CRM business. • Sold multiple 360° campaigns to Time Warner Cable, including direct broadcast (DRTV), DM, print and online.

EURO RSCG / HAVAS 1998 — 2002, NEW YORK CITY

Worldcom, MCI, Intel, JP Morgan, Nasdaq, Philips, Vindigo, Network Solutions and Volvo.

• Intel • IBM • Philips • Time Warner Cable • Nikon • Emanuel Ungaro • Bud Light Platinum • M&M’s Premiums • Chandon Sparkling Wine

• Adobe Creative Suite • Final Cut Pro • Keynote • Sound Studio

• New York Addy Awards • WebAwards • Euro CBi Awards • AdTech Awards • One Show

• Pratt Institute Architecture Major

• Memphis State Interior Design, Honors independent study: contemporary cultural anthropology of humans and technology

• Memphis College of Art Fine Art

• Zero Power Smart Fashion by Swissnex (Swiss Consulate), New York Fashion Week • MIT Media Lab, Cambridge/Boston, MA

• Wearable Tech Expo, Jacob Javits Center, NYC • NASA Jet Propulsion Laboratory, Pasadena, CA • Parson’s New School of Design, NYC

• SxSW Interactive, Austin, TX • Microsoft N.E.R.D.: Mobile Frontiers at FutureM, • Digital Out of Home Summit, NYC

• Retail Summit, at Leo Burnett, Chicago, IL Cambridge/Boston, MA • GeoWorld Summit, Brooklyn, NY

DIRECTOR OF DIGITAL

CREATIVE DIRECTOR

ART DIRECTOR

INTEGRATED ART DIRECTOR

ART DIRECTOR to SR. ART DIRECTOR

BRANDS

SOFTWARE

AWARDS

EDUCATION

SELECTION OF PAST SPEAKING ENGAGEMENTS

CREATIVE DIRECTOR & ENTREPRENEURCHRISTOPHER GRAYSON