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Michelin North

Incubator Progr

PADirector | No

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Innovation is our main growth driver, as it

has been since our beginning.

But, its everyones business, and we must

do everything possible to unleash the

creative capabilities of Michelin employees

Jean-Dominique Senard, CE

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Incubator Program OfficeMission:

to seek, promote and deliver novel business opportunities beyond our

business (tires) that will create profitable growth, increase Michelins incapabilities and enhance the mobility of people and goods around the

5 Domains:

Flexible Composites

Travel Agent

Maintenance Services Farm to Market Logistics

Road Mobility Web Services

Tire

Alternative

Tires

Mobility

Solutions,

connectivity,

others

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Domain #1: Flexible

CompositesWhat it is:

New composite materials for high deflection structures or business ap

Why its important:

Composite structures can improve mass, performance and cost

Why Michelin:

Radial tires Adhesion expertise (rubber/textile/metal)

Design competencies

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Domain #2: Travel Agent

What it is:

Products and services that enhance the organization of travel through

Why its important:

The world is connected; consumers expect it

Why Michelin:

MICHELIN Guide legacy and experience Michelin-developed road signs

Strength of our global brand

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Domain #3: Maintenance Services

What it is:

Solutions for the research, purchase, installation and maintenance of t

Why its important:

Service drives customer loyalty;

New technologies create new opportunities

Why Michelin: After-market is core to our business model

Strong brand equity gives us license to reinvent

the customer experience

Leverage our strengths: brand, consumer focus,

existing distributor network

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Domain #4: Farm to Market Logistics

What it is:

Ideas to streamline the supply chain from producer to consumer

Why its important:

In emerging markets, 1/3 of total food

produced is wasted

Why Michelin: Improving the mobility of goods in an

efficient and responsible manner is core to

our mission

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Domain #5: Road Mobility Web Service

What it is:

Products and services to enhance the mobility of people and goods

Why its important:

Consumers will continue to demand

low-cost, game-changing mobility services

Why Michelin: Leadership through Challenge Bibendum

Focused on eight long-term stakes to

create a nuisance-free and fully

connected future

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Thank you