*Radio trailer questionnaire audience feedback

The majority of the people I asked were in our target audience age group. This meant that we could get an insight into what our target audience thought. As our target audience is teenagers, we decided to ask them for the majority. This was the opening question that we needed to ask to gain an insight into who was answering our questionnaire.

11%

44%

44%

What age group are you?

12-14 years old 15-17 years old18-21 years old

40%

40%

20%

What ethnicity are you?

White British British AsianBlack/African/Car-ibbean/Black British

Mixed Race

Other

We wanted to ask what ethnicity the people we were asking was. I made the different categories and then asked the audience to respond. I did not want to gain responses from just one particular ethnic group as it would not be a particularly fair representation of our target audience. From this table, we can see that we tried to get a good range of people from different backgrounds, but did not get any people from the black/African/caribbean/black british background. If I were to do this again, I would try to include every background.

100%

Did you like the length of the

trailer?

YesNo

From this question, the responses that I got have shown me that everybody I asked liked the length of the trailer. This means the length that we chose was successful as it was neither too long or too short, we could also see from the results that the audience may not have liked the trailer or watched the documentary if the radio trailer was too long.

70%

30%

How far would you agree with the statement: The audio clips used from the documentary are interest-

ing and relevant.Strongly AgreeAgreeDon't knowDisagreeStrongly Disagree

From this question, we could see that majority of the audience thought that our radio trailer had interesting and relevant points. If they were not relevant then the radio trailer would not be successful. However, three respondents said that they agreed with the statement, this means that more audio clips from the documentary, from vox pops and interviews like the ones we had already used. Nobody disagreed with the statement or replied with ‘don’t know’ and therefore was successful in that sense.

100%

Did you enjoy our radio trailer?

YesNo

Everybody I asked replied with the response yes to whether they enjoyed the radio trailer or not, this helps us to understand whether the audience would choose to continue listening to our radio trailer if it was to come up on the radio as an advertisement. I take this to mean that our radio trailer was a success. The enjoyment of the trailer determines whether they are likely to watch the documentary after, so to having the audience enjoy our radio trailer is a big bonus.

40%

60%

How did you find the use of music?

ExcellentGoodAveragePoor

The music that we used in our documentary was the beat that we used for our documentary also. We can see that majority of our audience thought the use of music was good. This tells us that maybe we could have used a different beat or that we could have incorporated another music beat into it to make it better. However, 4 people did vote it as excellent, which is a good sign. The use of music is important because it is one of the reasons that makes the radio trailer intriguing to listen to.

50%

50%

How far do you agree with this statement? I would watch the docu-

mentary after listening to the radio trailer.Strongly

AgreeAgree

Neutral DisagreeStrongly Disagree

This is the whole reason for the radio trailer and this would determine the whole success. 50% said they strongly agreed with the statement what they would watch the documentary after listening to the radio trailer. The other 50% said that they would agree with the statement. This suggests that our radio trailer was very appealing, and people would be definitely inclined to watch it and the other would like to watch it. This suggests that our radio trailer was good in the aspect of creating a buzz around the topic so much that people want to watch the documentary. This may also lead to them telling other people to watch it also which is better promotion.

100%

Does the music suit the tone of the documentary?

YesNo

Everybody we asked said that the music did suit the tone of the documentary. This is a vital part which helps us to maintain the seriousness of the documentary as we are talking about serious issues. If we had happy and jolly music it would be inappropriate. The music is right for the radio trailer and this means that if the audience would watch the documentary, they would gain familiarity between the two products.

100%

What was your opinion of the pace of the narrator?

Very goodGoodSatisfactoryPoor

The pace of the narrator determines how clear the documentary is. 100% of our audience voted very good, for the pace of our narrator. This is good as it shows that it is clear to understand, meaning we could get our points across and the audience would know what we were saying. The use of the narrator is also the same as our documentary and as our audience liked the pace of our narrator, this would make it more appealing to watch the actual documentary.

90%

10%

What age group do you think our radio trailer is

aimed at and why?Children TeenagersMiddle aged adultsElderly people

This question I have included as it helps us to know who who our target audience think that our documentary is aimed at, this would help us to know if we have represented our target audience correctly and fairly. One person said that our target audience would be middle aged adults and then went on to say that they chose this because they thought it would be helpful to parent and teachers. Majority of people (9) said they thought the target audience is teenagers. From these results we can see that the correct results were given as we are aiming our documentary and trailer at teenagers. This answer was given as it would have been obvious, so it would appeal to teenagers themselves or someone may recommend the documentary to a teenager they know.

And why? The answers we received were that one person thought that the trailer was aimed at teenagers because the radio trailer says ‘teenagers’ in it which is a hint, but not necessarily obvious. Another person said that the trailer discusses the issues that affect teenagers and things that teenagers relate to. The answer that this person gave shows us that we have portrayed the target audience correctly. This was also the same answer that was given for another response and included that parents or teachers may watch it if they were concerned about a teenager they knew. This was our desired effect as then parents and teachers can help teenagers. This response was also the same for the next answer we were given. One response, the person who chose middle aged adults as who the documentary is aimed at, said that it would be for parents and adults who are around teenagers that this might affect, like another response that I got. One unique response I got was that the music sounds like it is for a younger audience, but has a formal presenting style so it works by juxtaposing. In comparison, I got another response said that the issues we talked about in the trailer were ones that affected teenagers so this indicates the ideal audience. ‘Channel 4 does teenage documentaries’ was an answer that we got and this was interesting that somebody recognised that similar documentaries are going on the same channel. Alternatively, we got a response that the narrator sounds like a teenager, this is interesting as it is something that nobody else has said and this is an indication who made the documentary and that the makers would do something that they knew about. Lastly, we gained the answer that most teenagers deal with mental health issues. The fact that we included statistics about anxiety and depression, these might be associated with teenagers.

For this question, we wanted to know whether we had the sound levels correct on all our audio clips. This would then mean it was clear and easy to hear. Our responses were that most people thought that our radio trailer was clear and easy to hear, this is good as it means that all the information could be understood. 20% of people said other and then responded with saying some parts were a little quiet and the other person said the voice was a bit loud. This means that perhaps some ways I showed the radio trailer to give feedback, might have made it different. For example, when I showed them on the computer, it may have sounded different to on my phone.

80%

20%

Were all sections of our radio trailer clear and

easy to hear?

YesNoOther

90%

10%

Is it clear what our documentary is about

and when you can tune in to watch it?

YesNoDon't know

Most people that I asked said that it was clear when the documentary was coming on television, this would mean they would know when to watch it and also what channel. The channel we included because it meant that the audience could catch up on that channel’s on demand service if they couldn’t watch it. However one person said that they didn’t know, this may have been if they forgot when it came to filling out the questionnaire. We could have mentioned it at the beginning and end of the trailer. But most people knew when they could watch it.

100%

Were you able to gain an understanding of

what the documentary entails?

YesNoDon't know

Knowing what the documentary entails is a key reason why someone would tune in to watch it. This could mean that they would then be able to see interviews that are coming up and interviews with members of the public. The audience would know what to expect if they chose to watch the documentary which is good as they can decide whether to watch it or not. We had no ‘no’ responses and that means we have successfully portrayed what the documentary entails.

What ways could we improve our radio trailer?The responses we got for this would help us if we were to do a radio trailer again, perhaps for something different. 4 responses were that they could not think of anything to write or there were no improvements could be made. One response was to show the deeper risks of mental health, this is something we tried to do by including statistics related to mental health issues. If we had more time to do a radio trailer or had a bigger advertisement slot, we could have talked about that more. Another reply was not to speak too fast, this however slightly contradicts the questionnaire answers about the pace of the narrator. However, we didn’t want to make our radio trailer too long that people may lose interest so it was better that we narrated the trailer slightly fast paced. Moreover, another response was to speak louder, and this we would have to take into mind if we were doing this again. Another answer we got was to remove the small gaps in between when the narrator stops speaking and when the audio clips begin. We did this to allow the audience to comprehend what was said and allow a gap for the music beat to be heard. This is a difference of opinion but we would take this into account for the next time we happen to do this. Additionally, more vox pops was something that was suggested, this is something we considered but again did not want to make it too long, we will bear what the audience want in mind. Somebody said that they didn’t have anything that we could do to improve so this question was not applicable, they said the sound levels were good and it was enjoyable to listen to. Overall I think our radio trailer was a success.