audience feedback findings presentation

8/2/2019 Audience Feedback Findings Presentation

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This question enabled us to gain more of an understanding of the person

answering the questionnaire. It could also enable us to draw connections

between their answers. The majority of those who answered our

questionnaire were 15-16. Nearly all of this demographic put comedy as

one of the genres they typically find appealing. (36% of all answers were

comedy). Heavily contrasting to genres such as Action, Thriller and

Horror, which are regarded to appeal to more mature audiences.


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Out of the 6 people that said they wouldnt see the film, none of them said that they

usually watch films within the thriller genre. Out of the 6 people that said they would

consider seeing this film, 4 of them do not typically watch films within the thriller

genre.Out of the 16 people who said they would definitely go to see this film, 10 do not

typically watch thriller films, compared to 6 who do. This could suggest that those who

are fans of thriller films, will be more inclined to watch this film.


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Question 2 continued

Common answers when asked why

Yes:

- many said the trailer felt very intense

- they wanted to either find out who the stalker was, or find out whether their speculations on

who the stalker was, were indeed correct

- they were intrigued by the developing storyline

-not much information was given away, making them want to watch on and find out more

No:

- films that follow this genre or type of storyline dont tend to typically draw them in or intrigue

them

- they do not enjoy watching thriller/horror films in general

Maybe:

- a few people said they felt it was too focused on one issue (stalking)

-they dont usually watch films within this genre, but were still intrigued nevertheless


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Yes:

- The correct amount of information as revealed meaning they were left asking questions, making it seem like a trailer

- dramatic and tense music combine with a wide range of shots

-use of text (e.g. you think you know someone)Also the use- use of institutional information and reviews from newspapers

no:

- too much information was revealed

- it all linked too much

Out of the 5 people who said no, 4

of them answered question 6 (What

are your views on the amount of

information revealed throughout

the trailer?) saying too much

information was revealed.


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Interestingly, out of the small number of those who didnt notice a change in mood within

the trailer, all were aged 15-16.. Also, none of them like to typically watch thriller films.

This could suggest that this particular age group may have more difficulty than older age

groups in recognising changes in the mood within trailers and/or they have difficulty

recognising the change of mood within this genre due to their genre preferences.


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-Out of the 6 people that said they wouldnt go to see this film, 5 of them said that they more or

less understood the basic plot. This contrasts to the 16 who said they would definitely go to see

the film; with 11 saying they fully understood the basic plot. This could suggest that the more of

understanding you have of the basic plot of the film, the more likely you are to go and see the

film.


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e

The whole idea of a trailer, is that you want to give the audience enough information for them to

decide whether this film interests them, but not too much, so that you are able to intrigue them into

wanting to know more. Therefore, this question was vital into finding out how effective our trailer

was. Those who answered with Too little or Too much were more inclined to say that they

would either not see this film or would consider it. ( 64% answered with either no or they would

consider seeing the film. Whereas those who said they believe the correct amount of information

was revealed mostly said they they would definitely go to see this film. (75% saying they would

definitely see the film)


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-out of the 8 people that said no,6 of them do not usually go to

watch films within the thriller

genre. This could suggest they are

perhaps not fully aware of the

codes and conventions of a thriller

film poster.


Yes:

- the genre of the film is well portrayed, especially through elements such as the tagline- both link well to the film, with a few saying the film poster linked to the film more so than the magazine cover

- The use of dull colours and the font style

No:

- they didnt get the same idea of the storyline from the magazine cover as they did the film

- they felt the film poster was more effective than the magazine cover


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60% of those who said the trailer was too short, said they either wouldnt see the film or

would just consider it. Whereas 40 % that said they would. This heavily contrasts to those

who believe the trailer was the correct length, as 67% said they would definitely see the

film and 33% saying the either wouldnt, or would consider seeing the film. This provesthat the audiences views on the length of the trailer can heavily influence their decision

on whether or not they want to see the film.


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Suggestions given:

- have more focus on the protagonist being happy at the beginning, to make the

turning point more prominent

- more intensity

- not to give away as much information, more cliff hangers

audience feedback findings presentation

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