presentation email marketing
TRANSCRIPT
Email MarketingDigital Marketing Explained
Class 301/14/14
Joshua CorbManaging Partner Basis.
Past Industries: VOIP, Collegiate, International Business, Entertainment, Social Media, Startup, Business to Business, Gaming, Technology, Internet, Advertising Agency
Companies: MySpace, .docstoc, Brighter
Relevant Brand Experience:
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Parts of an Email - Header
Example:Delivered-To: [email protected]: by 10.36.81.3 with SMTP id e3cs239nzb; Tue, 29 Mar
2005 15:11:47 -0800 (PST)Return-Path:Received: from mail.emailprovider.com (mail.emailprovider.com
[111.111.11.111]) by mx.gmail.com with SMTP id h19si826631rnb.2005.03.29.15.11.46; Tue, 29 Mar 2005 15:11:47 -0800 (PST)
Message-ID: <[email protected]>
Received: from [11.11.111.111] by mail.emailprovider.com via HTTP; Tue, 29 Mar 2005 15:11:45 PST
Date: Tue, 29 Mar 2005 15:11:45 -0800 (PST)From: Mr JonesSubject: HelloTo: Mr Smith
Email Marketing
Parts of an Email - Description:
Delivered-To: - This is the email address which the email will be sent to (by the email server itself)
Received: - These are time stamps from each email hop
Message-ID - This is the message id associated with an email message. This is a fairly new field. There is also new fields such as Referencees and In-Reply-To. This is the magic associated with threaded emails.
Return-Path: - specific to return paths. Which is an authorizer of email servers
Date: - This is the date the email was drafted
From: - Email address this address comes from
Subject: - This is the subject
To: - is the final delivery address
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Email Marketing - Consistent and clear calls to actions matter
Email Marketing
Email Marketing
Email Marketing
Email Marketing
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