presentation done by joan marti
TRANSCRIPT
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Clusters 2.0. How to think positive and think big in a crisis period?
Delhi, 3rd December 2010
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Clusters 2.0. Critical Mass
Furniture Microcluster
Lighting MaterialMicrocluster
Taps Microcluster
Fireplaces Microcluster
Habitat Cluster
Furniture Microcluster
Domotics Microcluster
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Clusters 2.0. Extended
Catalonia
Source:Bob Breault
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Corporate Enterpreneurship Interclusters
“Asleep” projects New Projects
DIVERSITY:fashion textiles, medical devices,
food, furniture, cosmetics, water treatment....
LEADERSHIP:key people
Clusters 2.0. Cross-sectorial
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Search for the salmons
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Personal commitment with innovationBreaking the conventional wisdom
VisionBusiness ambition
Cooperative, being accountable to the others
THEY THINK BIG, THEY THINK POSITIVE
Who are the salmons?
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CORPORATE ENTERPRENEURSHIP INTERCLUSTERS
“Asleep” projects New Projects
DIVERSITY:fashion textiles, medical devices,
food, furniture, cosmetics, water treatment....
LEADERSHIP:key people
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Barcelona Concept Store
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SHOPPING EXPERIENCE:
• Entering a special space
• Move around the shop as if it was a trip with different stops
• Five senses interaction
• Be surprised
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2,8 million euros to set up the Barcelona concept store (off and on-line)
In a second round possible international franchises:San Francisco, Berlin, Istanbul,
Rio de Janeiro, Shanghai,Tokyo...
Barcelona Concept Store
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CORPORATE ENTERPRENEURSHIP INTERCLUSTERS
“Asleep” Projects New Projects
DIVERSITY:fashion textiles, medical devices,
food, furniture, cosmetics, water treatment....
LEADERSHIP:key people
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EuropeisexpectedtobethecontinentwiththehighestpercentageofSeniors.
*Font:Euroestat2010.
New Horizons
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Seniors:an interesting market
New Horizons
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New company focused on SENIOR-CENTERED design to provide “cool” products and services
Although 64% of seniors define themselves as young people, most products are oriented to
“elderly people”
New Horizons
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Evaluation criteria for projects
CORPORATE ENTERPRENEURSHIP INTERCLUSTERS
ONLY PROJECTS WITH LEADERSHIP ,
ONLY BIG PROJECTS
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CORPORATE ENTERPRENEURSHIP INTERCLUSTERS
Clusters: facilitating innovation in business models
Project 1
Project NSource:Henry Chesbrough
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CLUSTERS:AN INSTRUMENT FOR HOPE
ACC1Ó A BARCELONA
Passeig de Gràcia, 12908008 Barcelona
Servei d’orientació a l’empresa902 62 77 [email protected]
ACC1Ó A CATALUNYA
Comarques CentralsTel. 938 777 [email protected]
GironaTel. 972 940 [email protected]
LleidaTel. 973 728 [email protected]
TarragonaTel. 977 251 [email protected]
Terres de l’EbreTel. 977 449 [email protected]
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Joan Martí EstévezManager of Cluster Development
DHANYAVAAD!!