leverage large - marti konstant
Post on 18-Oct-2014
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Strategy for startups and small companies who want to grow through affiliation and collaboration with relevant brands and other highly visible companiesTRANSCRIPT
@martikonstant
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
STARTUP RESTART
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
GROW TO
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
What’s your offer? LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
Reach Relationship Revenue
TOP THREE START-UP PRIORITIES
Alan Wells, game producer for the iPhone version of Live Poker, offered in response to Tomasz Tunguz, Redpoint Ventures, distribution, engagement, monetization.
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
For a steady pipeline of engaged
buyers & influencers
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
Leverage influence at the core The number of connections is less important than proximity to the core Diagram Source: Dr. Hernan Makse, professor of physics at The City College of New York (CCNY) – identifying social influence in networks
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
Who’s your customer?
DEFINE YOUR ECOSYSTEM
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
IN ACTION
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
Standing on the Shoulders of giants -Sir Isaac Newton
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
27,389 views | one partner video in five days
1,709 guest blog views
150+ tweets and retweets for each PR / partner announcement
25-30 media/analyst interviews for partner announcement
Results
Community of thousands LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
Amplification Tools, People & Services Nick Kellet on ROI of amplification
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
Identify your ecosystem
Build the right relationships Leverage large brands, people & partners
Start here:
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
OTHER PEOPLE’S MONEY
OTHER PEOPLE’S NETWORKS
THE OPRAH EFFECT
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
HOW Co-marketing
Content marketing
Guest blogging high-traffic blogs
Follow large
Engage social media celebrities (authentic)
PR engagement hi-traffic pubs & journalists
Hi-profile conferences
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
Triberr – blogger collaboration
Buffer – spreads communications over time
Blogs
List.ly
Tools that amplify: http://list.ly/list/1WG-social-media-amplification-tools
Tools
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
ADVICE
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
Domain relevance
Alignment
Confidence attracts
Trust
Timing: when need intersects with
knowledge offer
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
Help others to achieve their goals Seth Godin
REMEMBER
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
@martikonstant www.konstantchange.com
LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012