presentation dks geosmart
DESCRIPTION
Presentation of our geomarketing tool DKS GeoSmartTRANSCRIPT
DKS GEOSMART: GEOGRAPHICAL DASHBOARD
Marc Rodríguez Marketing Assistant
BARCELONA | MADRID | SAN FRANCISCO
2
Índice de Contenidos
1 Datknosys
2 DKS GEOSMART
3 Applications
4 Value propositions
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DEMOGRAPHICS, ECONOMIC, WORK MARKET, LAND AND HOUSE, PRICES,…
The challenge: DatKnoSys
Experts giving a overview that a business need to improve their decisions. DatKnoSys incorporates company data with external data from market.
COMPETITORS’ DATA
CUSTOMER OPINION MY DATA
MY COMPANY
SALES, Nº COSTUMERS, ADVERTISING INVERSION ,…
COMMENT IN SOCIAL MEDIA, BLOG POSTS, SURVEYS,…
INDICATORS FROM THE OWN SECTOR, Nº OF COMPETITORS, MEDIA APPEARANCE,…
EXTERNAL DATA
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1. On points of sale / service:
• What is my geographical coverage?
• How do I measure the performance of each facility and how to set your goals?
• Do I have the right number of establishments?
• Where I can open a new establishment?
• Do I want my outlets specialize or adapt to specific segments?
• Where is my competition, what your coverage, what establishments affects me?
Strategic activities of the companies
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2. About customers and prospects:
• Who are they? Where are they? How are they?
• Where can I find more like them?
• How I can reach them?
Strategic activities of the companies
3. On trade routes:
• Are they the most efficient?
• How I can change the delivery routes to attract new customers?
• Where do I need a new distribution point?
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Internal company
data
External Data Market .
DKS GeoSmart is Geomarketing tool that supports business decisions due to the
spatial variable.
DKS GeoSmart
Sales, customers,
suppliers, costs, ...
Distribution of population
by sex and age,
presence of children,
land use, cadastre
Geomarketing de
DatKnoSys
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DKS GeoSmart
8 www.datknosys.com
Determines areas of influence for certain products / services.
Detects major and minor areas of sale.
Study office cannibalization.
Position areas of greatest demand.
Locates targets specific areas.
Help optimizing marketing campaigns.
Support the expansion department.
DKS GeoSmart - Benefits
© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados
9 www.datknosys.com
Opening new stores: high potential areas, low coverage, low competition.
Mailbox and mix of channels: launch of new sales points, reactivation of which do
not work.
Branch network optimization, post-merger, reduced network expansion.
Attracting qualified prospects into office areas of influence, potential demand for
products (pension plans, funds, savings accounts ...).
Resizing, specialization, diversification of services in offices.
DKS GeoSmart – some applications
© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados
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Value proposition
We are experts in integration and data analysis
We take advantage from your company data and the market data
We provide a clear overview To understand what are happening
We suggest you the actions that you can realize
Leave you decide with the maximum information
© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados www.datknosys.com
¡Thank you! We are at your service
Marc Rodríguez| Marketing Assistant
www.datknosys.com
© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados
BARCELONA | MADRID | SAN FRANCISCO