presentation - corporate solutions - keynote - mr. erim taylanlar
DESCRIPTION
Mr. Erim Taylanlar, CEO of Ncell, was one of the keynote speaker during the Ncell App Camp 2014 in the session of Corporate Solutions.TRANSCRIPT
The world of AppsErim Taylanlar
CEO, Ncell
The App World in numbers
102,062,000,000
Number of worldwide app
downloads
9,900,000,000
Number of paid app
downloads
$34,990,000,000
Worldwide mobile app
revenue
What´s all the fuss about? Let´s have a look at UK app industry forecast (million GBP)
Breaking down the revenue streams
How do we interact with our apps?Average number of app launches and average session length for a month
Major challenges for the Nepalese App Industry• Low Smartphone penetration – smaller addressable market• Lack of local app development and difficulties to upload on Play
Store and App Store• Lack of payment opportunities limits revenue possibilities but
also general app purchases
• Telco´s to invest in increasing the 3G population coverage thereby facilitating increase in Smartphones
• Enabling app purchase through mobile balance as in other similar markets e.g. Pakistan
• Facilitating the local talents to invest their time and talent on app development
What can the industry do to create better environment?
Is the app industry worth the time and effort?
Estimated revenue generated by apps in 2017…
$34,990,000,000
Why mobile apps for business?• Creates Unprecedented Efficiency• Fosters Instant Connections• Allows Personalized Messages and
Rewards• Showcases Modernity• Expands Public Presence• Eliminates Uninterested Audiences
Popular business apps• Mobile Office
– access, view and edit your Microsoft Word, Microsoft Excel, and Microsoft PowerPoint documents while on-the-go
• Meeting mapper & Meeting mapper fierce– “maps” the information needed for successful meetings. – Tacks the role and the opinion of every participant, creates
action items and automatically schedule follow up actions.
• Square Register– Enables users to manage a business from anywhere by accepting
credit cards using a free card reader and free point of sale tools
Business apps• TripIt
– makes it easier to organize and share travel itineraries
• Evernote– allows users to store notes, photos, to-do lists, ideas and
voice reminders.
• OpenTable – makes it possible to book a table at over 20,000
restaurants in the U.S. and Canada
2015: How apps will change?• App will get more and more targeted• App will get more disposable• App will be used more for marketing• App will get more plentiful in B2E• App communication will be more
frequent
Apps that can attract corporate
• Apps on products, services, service outlets, prices etc• Apps related to people (HR)• Apps related to process• Apps easing task management• Apps easing planning• Apps facilitating investment• Apps supporting marketing• Apps helping B2E business• Apps facilitating business networking
What could work in Nepal?• A retail mobile app
– Updating inventory – Prices can be checked instantly– Payment and transaction tracking
• Customer service app– Branches/distributors network– Services & products profile– Prices– Comments and feedback
• HR tracking– Pool of HR, skills available in the market– Match with the firm’s requirement and acquire
• Service providers/vendors– For outsourcing tasks