Digital Impact
Adtech | March 21, 2014PepsiCo | Shiv
Structure• Industrial Age – Digital age• War of ….• Displays• Infonomy• Marketing
Steam Engine 18 C James Watt – H2o, Industrial age –
Information age
The war of the living room
Digital impact on Individuals, society, Industries, governments, institutions, brands
Individuals and Computing
1991 – Mobiles, Kodak $13,000-1.3
How many displaysin your house?
AFRICA : Mobile starts the Digital ‘wants’
Market Mobile Ownership %
No. digital devices owned
GDP per capita
Uganda 80% 1.5 $1,305Tanzania 70% 1.4 $1,506Ghana 80% 2.0 $3,082India 75% 2.0 $3,703South Africa 85% 2.3 $10,977UK 100% 6.0 $35,974USA 100% 6.0 $48,147Spain 100 % 7.0 $30,622
Is wearable the human Bar code?
Machines are great servants but poor thinkers. Will self driving cars change that?
Consumers and network effect
Digitization makes information available
Share of Workforce, By Occupational Class
1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2006 2012 2018 20220%
10%
20%
30%
40%
50%
60%
Creative Class Share
Service Class Share
Working Class Share
Digital choice- Inventory, Choice confusion
Outsourcing Innovation?Innocentive, Kaggle
Summary• War• Displays• Innovation