Presentation by: Jessica Nelson, Neil Potter, Allyson Szramek

•Compassion International

•Clothing the homeless

• Founded in 2003 by two college students in Texas

•Original goal to buy and resell thrift store shirts online

•Too time consuming so decided to create original shirts

“To impact the world through business by generating money for those in need.”

•Strong word of mouth

•Strong sense of community relations

•Promotions and Coupons

•Good prices

•Customer involvement

The Humor

•Weaknesses of E-tailing•Shipping and handling

•Returns and exchanges

•Can’t try on merchandise

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•Limited marketing channels outside the web

•Low inventory = slow shipping

•Expanding customer base

•Selling to brick and mortar stores

•Starting brick and mortar store

•Expand online reach to Facebook and increase MySpace presence

•Rising shipping costs

•Rising material costs

•Many competitors•Only competitive advantage: Intellectual property rights •Counterfeiting