presentation at minatec crossroads 2008

© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials1

A new ubiquitous media for distributing content to mobile customersIiro JantunenNokia Research Center

MINATEC Crossroads 2008 – MINAmI & U-Metag – Iiro Jantunen2

Outline

• Advancement of technology through joint research• EU FPs Bringing research institutes and industry together• MIMOSA→MINAmI→U-Metag project history

• New type of wireless connection• MINAmI WP3 UWBLEE

• Further development in U-Metag project

• New possibilities for serving customers• Sample use cases

• User point-of-view

• Ecosystem point-of-view


Research by networking

• Even technology-savvy companies like Nokia do not know everything, nor have the time and resources to do everything

• Much of the best technology is created by networking

• Nokia creating lablets with universities: • NRC lablet created at Lausanne (EPFL) during Spring 2008

• Others include U. of Cambridge, MIT, TKK

• EU framework programmes bring together industry with research institutes and universities

• Nokia seeks cooperation with best research facilities, be they in universities, research institutes or companies


Brought together by EU FP 6• 6th FP MIMOSA brought

together CEA-LETI with Nokia to create a 2.4 GHz RFID radio for mobile phones

• In MINAmI the cooperation is about creating a mass memory RFID tag

• Promising opportunity created

• Joint U-METAG project created to further develop UWBLEE technology together


Bringing together digital and paper media+ Cheap to print

+ No extra technology needed1st generation: Web links written on paper

- Threshold to write the link address manually on a computer web browser

+ Optical tag is cheap to print

+ NFC becoming available on mobile phones2nd generation: Web link readable for mobile phone

• NFC tag

• Optical tag- Price of data connection

- Time needed for slow download

- Energy use

+ Low threshold to use once technology adopted

+ No price of download

+ Fast download

+ Little energy used

3rd generation:Digital content implanted on paper(U-Metag)

- Future technology, not yet there


User interface requirements

• The 0,1 – 1 – 10 second rule of user experience

• 0,1 s: haptic response or display change

• 1 s: something really happening (download bar)

• 10 s: download/upload done

• The first two rules are just about user interface programming efficiency

• The third rule is about operational speed• Example download speed of 10 Mbit/s→ ~10 MB can be downloaded without hurting user experience

• NFC radio interface speed 424 kbit/s→ ~ 400 kB in 10 seconds


Nokia research focus in MINAmI & U-MetagStarting point

• Mobile user centric memory tag system

• Small size & low-cost reader

• Ultra low power & high bit rate

• Write functionality

• Phase change memory –new ultra low power non-volatile memory

• Future scalability

• Active-to-passive gateway

First steps

• Separate frequencies for remote powering and communication

• Simple transceiver structure, short range system (< 20 cm)

• Complementary solution to• RFID (NFC & EPC)

• Wireless local connectivity Bluetooth, ULP BT

• Wireless network access WLAN, GPRS, 3G


Ubiquitous memory concept types

localfilesystem

localstorage

local connection toexternal memory

memory

other localconnections

plugin

Applications

localfilesystem

localstorage

local connection toexternal memory

memory


plugin

Applications

Passive wireless memory Intelligent wireless memory

Passive memory for cheap price, simplicity: “concert ticket”.1st development target

Intelligent memory for USB-memory-type work and complex data:“city card”.Future target.UFS (Universal Flash Storage)

memory


P

independentstoragesubsystem

localfilesystem

Applications

Serviceproxy

memory


P

independentstoragesubsystem

localfilesystem

Applications

Serviceproxy


MINAmI Architecture – application point-of-view

Bluetooth

Data

RFID

Memory

tag

PowerMobile phone

Application software

Bluetoothstack

(includingULP)

RFID stack

Externalmemory

stack

Internalmemory

stack

Memory interface Sensor interface

Operating system

Phone hardware

Network(Internet)memory

stack

3G

WLAN

GSM

GPRS

Internet

Sensor

tag

Sensor

device


MINAmI UWBLee technology

• Phone’s 900 MHz or NFC used to power tags

• 900 MHz TX already available• NFC becoming a standard feature

• Impulse UWB used to transfer large amounts of data fast

• Impulse UWB used to achieve simple transceiver structure

• Protocol load is on phone side, SW• Reader = tag + SW

• Symmetrical architecture: tag function also available on phone

• Phone has a tag memory that can be read/written without the phone being on

• The tag memory is independent from phone memory – transferring data between the memories is controlled

User’sPhone

Tag

Memory

Memory

Power

Tag

Memory

Data

Data flow

Radio transmission


Digital mobile content on paper media• Memory tag can be implanted on paper

media • concert tickets

• newspapers or magazines

• Enables digital information on the paper media (audio&video)

• Paradigm change of music industry: albums becoming mere promotional material for live concerts

• Album CDs already being distributed free of charge as sides to concert tickets.

• Tag solution would cost less

• Tag solution would consume less natural resources – greener

• Possibilities for viral marketing of music


Digital mobile content on paper media• Memory tag can be implanted on paper

media • concert tickets

• newspapers or magazines

• Enables digital information on the paper media (audio&video)

• Paradigm change of music industry: albums becoming mere promotional material for live concerts

• Album CDs already being distributed free of charge as sides to concert tickets.

• Tag solution would cost less

• Tag solution would consume less natural resources – greener

• Possibilities for viral marketing of music

User’sPhone

Tag

Memory

Memory

Power

Data Tag

Memory

Data flow

Radio transmission

A concert ticket with a

tag containing

music videos and the latest album of the

artist


Tourist city cards with content• Memory tag can be implanted on city

cards which are targeted to tourists needing easy access to public transport, museums, etc.

• Ads and discounts for shopping

• Tourist information about the city

• Street/public transport maps, traffic zones

• Public transport route planning software

• Metadata for tourist photography• GPS or cellular location used with map

structure given by the tourist card

• Metadata structure to automatically label and organize taken photos (which is usually tedious manual work)

• Better delivery than mere web links would have – no fear of roaming costs

User’sPhone

Tag

Memory

Memory

Power

Tag

Memory

Data

Data flow

Radio transmission

City card for public

transport, tourist

attractions


U-METAG READER – UWBLEE MAC

Phone ON• In active mode phone can write or

read other tags• In semi-passive mode the phone tag

can be written or read by externaldevice

• Communications are powered by phone battery even as the external device is master

• UWBLEE MAC is always in passive mode (phone off) or active mode orsemi-passive mode (phone on)

• Phone’s U-METAG can be on any of these states

• Tags on advertisements etc. are most often passive

• Tag on advertisements etc. can also have own power source to enable higherdata rate or longer reading distance

Phone OFF• In passive mode phone tag can be

written or read by external device• Communications are powered by an

external device


Mass memory object storage requirements

Conventional RFID1. Basically just ID codes or

address links• Reader knows storage

structure• User memory size minor

to pre-defined memory• Tag selection based on

content in a selected memory address

2. Minor read/write power consumption related to RF

U-Metag1. Consumer market mass

storage tags

• User memory size huge compared to pre-defined memory.

• In addition, tag and content selection based on metadata

2. Power consumption for storage access relevant


Ecosystem development• Full ecosystem is needed to justify inclusion of UWBLee in

mobile phones, including rationale for • Nokia and other phone manufacturers to include UWBLee

• Component manufacturers to make chips and tags

• Content providers

• User

• New uses that the user – worth the cost – for phones

• Or considerable savings for phone user, phone manufacturer and/or content providers

• There need to be several high-profile use-cases


Ecosystem for ubiquitous memory

Open business model

Technology companies

IP &

services

Revenue NVM Tag Manufacturers

Nokia’s service

offering

End users & 3

rdparty service

offers

Device manufacturers

Content companies incl. sensor integration

Revenue

Revenue Revenue

Revenue

ProductProduct

Product

Product

Closed business model


How to bring new technologies to market?

•Ultra Low Power Bluetooth

•Near Field Communication NFC


ULP Bluetooth

Ultra Low Power Bluetooth

• Idea created 2003

• Published 2004 in a research conference (BT LEE)

• Application development in EU 6th

FP MIMOSA project 2004 – 2006

• Published to market as Wibree in 2006

• Approved to Bluetooth in 2007

• Bluetooth specification development 2007 – 2008

• To market in 2009


NFC

Near Field Communication:

Inductive link RFID for smart cards

• Standard (ISO/IEC 14443) in 2003

• NFC Forum 2004

• To commercial phone 2007

Nokia 6131 NFC

since 03/2007

Nokia 6212 Classic

to market 3Q/2008


NFC

Near Field Communication:

Inductive link RFID for smart cards

• Standard (ISO/IEC 14443) in 2003

• NFC Forum 2004

• To commercial phone 2007

• Services being tested 2007 –

• Widely used 2009 –


Questions?


Thank you!

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