presentation at aom 2014
DESCRIPTION
The slides for my talk at the Annual Meeting of the Academy of Management in Philadelphia, PA. The paper is entitled "Is 'Open' Always Better? An Exploration of Open Innovation Projects"TRANSCRIPT
Is ‘Open’ Always Better? An Exploration of Open Innovation Projects
Jungpil Hahn!!
w/ Tingru Cui, Yu Tong and Hock Hai Teo
open innovation
open innovation
credits: LucasArts
own!technology
collaborator technology+
=
innovative!product
collaborator technology
own!technology +
=innovative!product
collaborator working style
own!working style +
=complex!
collaboration
own!working style
collaborator working style+
=
complex!collaboration
with whom to collaborate?
is “open” always better?
is “open” always better?
search openness ⇒ open innovation project performance
how can firms successfully implement open innovation projects?
how can firms successfully implement open innovation projects?
role of IT ⇒ open innovation project performance
<theory>
is “open” always better?
search openness ⇒ open innovation project performance
product !effectiveness
process !efficiency
product !effectiveness
process !efficiency
inter-firm!distance
product !effectiveness
process !efficiency
inter-firm!distance
product !effectiveness
process !efficiency
inter-firm!distance
search!openness
product !effectiveness
process !efficiency
inter-firm!distance
search!openness
product !effectiveness
process !efficiency
inter-firm!distance
search!openness
product !effectiveness
process !efficiency
inter-firm!distance
search!openness
product !effectiveness
process !efficiency
inter-firm!distance
- technological distance!- social distance
search!openness
product !effectiveness
process !efficiency
inter-firm!social distance
inter-firm!tech. distance
search!openness
product !effectiveness
process !efficiency
inter-firm!social distance
inter-firm!tech. distance
search!openness
product !effectiveness
process !efficiency
inter-firm!social distance
inter-firm!tech. distance
search!openness
product !effectiveness
process !efficiency
inter-firm!social distance
inter-firm!tech. distance
search!openness
product !effectiveness
process !efficiency
inter-firm!social distance
inter-firm!tech. distanceH1a(+)
H1b(+)
H2(+)
H3a(+)
H3b(+)
H4b(-)
H4a(-)
how can firms successfully implement open innovation projects?
role of IT ⇒ open innovation project performance
IT tools
IT-enabled!absorptive capacity
IT-enabled!absorptive capacity
IT-enabled!exploitative learning
IT-enabled!explorative learning
IT-enabled!social integration
IT-enabled!absorptive capacity
IT-enabled!exploitative learning
IT-enabled!explorative learning
IT-enabled!social integration
CAD/CAM, visualization, !simulation, ...
online platforms, search !engines, BA, ...
email, messaging, !conferencing, ...
search!openness
product !effectiveness
process !efficiency
inter-firm!social distance
inter-firm!tech. distance
search!openness
product !effectiveness
process !efficiency
inter-firm!social distance
inter-firm!tech. distance
IT-enabled!exploitative learning
IT-enabled!explorative learning
IT-enabled!social integration
H5a(+)H5b(+)
search!openness
product !effectiveness
process !efficiency
inter-firm!social distance
inter-firm!tech. distance
IT-enabled!exploitative learning
IT-enabled!explorative learning
IT-enabled!social integration
H6a(+) H6b(+)
search!openness
product !effectiveness
process !efficiency
inter-firm!social distance
inter-firm!tech. distance
IT-enabled!exploitative learning
IT-enabled!explorative learning
IT-enabled!social integration
H7b(+) H7a(+)
search!openness
product !effectiveness
process !efficiency
inter-firm!social distance
inter-firm!tech. distance
IT-enabled!exploitative learning
IT-enabled!explorative learning
IT-enabled!social integration
H1a(+)
H1b(+)
H2(+)
H3a(+)
H3b(+)
H4b(-)
H4a(-)
H5a(+)H5b(+) H6a(+) H6b(+)
H7b(+) H7a(+)
</theory>
<data & methods>
multi-method approach
phase 1: !multiple case studies
phase 2: !survey
phase 3: !matching surveys
multi-method approach
phase 1: !multiple case studies
phase 2: survey
phase 3: !matching surveys
data
• sampling frame:!
• high-tech firm directory provided by China Science and Technology Commission !
• Chinese firms in four industries (chemical and pharmaceutical, electronic and other electrical equipment, industrial and commercial machinery equipment, fabricated metal and other material)!
• key informants: !
• managers of R&D department!
• identify a recent completed open innovation project
</data & methods>
<results>
search!openness
product !effectiveness
process !efficiency
inter-firm!social distance
inter-firm!tech. distance
IT-enabled!exploitative learning
IT-enabled!explorative learning
IT-enabled!social integration
H1a(+)
H1b(+)
H2(+)
H3a(+)
H3b(+)
H4b(-)
H4a(-)
H5a(+)H5b(+) H6a(+) H6b(+)
H7b(+) H7a(+)
unobserved heterogeneity?
A
B
C
A
B
C
0.1
0.1
0.7
0.7
A
B
C
A
B
C
A
B
C
0.1
0.1
0.7
0.7
0.4
0.4
A
B
C
A
B
C
A
B
C
0.1
0.1
0.7
0.7
0.4
0.4
A
B
C
A
B
C
A
B
C
0.1
0.1
0.7
0.7
0.4
0.4
2 segment mixture solution
• 19.7% of sample!
• predominantly!
• large (3.5x)!
• electronic and other electrical equipment
search!openness
product !effectiveness
process !efficiency
inter-firm!social distance
inter-firm!tech. distance
IT-enabled!exploitative learning
IT-enabled!explorative learning
IT-enabled!social integration
search!openness
product !effectiveness
process !efficiency
inter-firm!social distance
inter-firm!tech. distance
IT-enabled!exploitative learning
IT-enabled!explorative learning
IT-enabled!social integration
search!openness
product !effectiveness
process !efficiency
inter-firm!social distance
inter-firm!tech. distance
IT-enabled!exploitative learning
IT-enabled!explorative learning
IT-enabled!social integration
segment 1!(N=206, small/medium size firms)
segment 2!(N=52, large firms)
</results>
contributions
• theory!
• uncovering both positive and negative impacts of search openness!
• building an IT-enabled absorptive capacity theory in the open innovation context!
• practice!
• 2-sided effects of openness!
• effective control of inter-firm distance!
• deploying different types IT to reap benefits & alleviate challenges of open innovation