présentation appie cidre english version
TRANSCRIPT
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PRESENTATION PORTFOLIOI MAY 2016
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TABLE OF CONTENTS
01 INTRODUCTION
02 APPIE
03 OUR RECIPES
04 APPIE_PLACES & EVENTS
p.03
p.05
p.07
p.11
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First of all, APPIE’s story is a friendship story, between 5 good friends! They met during their
higher education in the PARIS DAUPHINE University. After being graduated, each one starts his
professional life but stay friends. Highly attracted by entrepreneurship, they used to meeting on the
weekend to share their ideas as innovative as possible.
In the meetings: drinking sometimes some cider to go well with their talking, they observe
how outdated early 2014, they realize that what they are looking for is right in front of their eyes
during their is this beverage and deserves a strong facelift.
The five friends go to meet some cider producers to know them, understand better the product,
taste and re taste hundreds of cider recipes. Their project was born: bring cider up to date ,
working as well on the taste as the look and to spread it in all the restaurants and bars they
use to go .
The IDEA of the « CINQ CIDRÉS »
They meet Hervé, cider producer since 25 years in a prestigious head House, and immediately
the contact is positive and comprehensive. Together they are a mix of the youth daring, open-mindedness, experience and tradition
03
01. INTRODUCTION
After 6 months of joint efforts, the first APPIE cider is born and on the same time our friends launch their company called: “Les Cinq Cidrés” and the label APPIE.
APPIE is giving a fresh look at an old fashion beverage. We create a trend setter cider because we are consumers unsatisfied by the existing product and want to create a cider which reflects our personality. A new approach: to free ourselves from the social convention and offer a contemporary
drink and on the same time keep the French traditional know-how. PRESENTATION PORTFOLIOI MAY 2016
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SOME PERSUASIVE FIGURES .
Cidre Vin rosé Bière
x10
x23
Taille du marché en France (1)
And yet a drink appreciated
by French people!
76%
More than 75% of the
French people declare
that they have good
memories after having
tasted cider .
48% And 48% declare to
like it very much.) 94
755
42 83
954
314
France Royaume-Uni Etats-Unis
In the UK , cider represents
25% of the beer market.
Taille du marché (en millions de litres) (1)
2014
2008
One of the alcoholic drinks with a big growth
overseas but not in France A niche market
In France , the cider consumption is very often restricted to traditional celebrations
(Epiphany/candlemas) and to two regions (Brittany and Normandy).
Notes : (1) Source Euromonitor International et France Agrimer
(2) Source enquête TMO de février 2014 sur les consommateurs de cidre (pour Les Celliers Associés)
01. INTRODUCTION
04 PRESENTATION PORTFOLIOI MAY 2016
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ONE VERY ATTRACTIVE OPTION FOR A PRE-DINNER DRINK !
The production is bottled on
the estate in Normandy , at
around 70 km from Paris with
apples picked at less than 50
km of the estate
A French and local
production
With only 18Kcal per100mL
in Le Brut, APPIE’s recipes
are more or less 30% calorific
than Beer and twice less than
Wine.
One bottle of « LE BRUT »
(33 cl) contains roughly the
same content of calories as
one apple !
The less calorific
alcoholic drink
LOW CALORIE!
APPIE is an alternative to
the alcoholic drinks with
gluten as beer for
instance.
Gluten FREE
Made with 100% of pressed fruits, without sugar and fruit paste , APPIE is a (re)
discovery for the pre-dinner drink !
05
02. APPIE
PRESENTATION PORTFOLIOI MAY 2016
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OUR CIDERS ARE PRODUCED IN THE OISE AREA.
THE FRUITS ARE PICKED IN THE ORCHARDS AROUND
THE ESTATE WITHIN A RADIUS OF 50 KM.
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02. APPIE
PRESENTATION PORTFOLIOI MAY 2016
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LE BRUT
OUR FIRST CREATION, A MIX OF 7 VARIETIES OF APPLE AND
A SLIGHT TOUCH OF PEAR , MAKING THE DIFFERENCE.
A FRUITY TASTE BUT NOT MUCH SWEET.
DRY AND SLIGHTLY SOUR.
07
03. OUR RECIPES
PRESENTATION PORTFOLIOI MAY 2016
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LE POIRÉ
PRODUCED WITH 100% OF PRESSED PEARS.
A SPARKLING RECIPE HIDDEN UNDER ITS LIGHT COLOUR.
SOUR AND SLIGHTLY SWEET, LE POIRÉ WILL
SURPRISE YOU WITH ITS FRESH AND FRUITY TASTE.
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03. OUR RECIPES
PRESENTATION PORTFOLIOI MAY 2016
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LE BRUT AU MIEL
A DELICIOUS ENCOUNTER BETWEEN APPIE AND
THE “MIEL BÉTON”, A VERY FAMOUS HONEY PRODUCED
AT THE GATES OF PARIS.
THE SWEETNESS OF HONEY IS COMBINED WITH
SPICY NOTES OF CINNAMON AND COOLNESS OF
MANDARIN.
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03. OUR RECIPES
PRESENTATION PORTFOLIOI MAY 2016
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WHERE TO SAVOUR APPIE ?
mai-16 10
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RESTAURANTS & BARS - PARIS
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04. SOME APPIE_PLACES
PRESENTATION PORTFOLIOI MAY 2016
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OUR LAUNCH IN LYON & BORDEAUX
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04. SOME APPIE_PLACES
PRESENTATION PORTFOLIOI MAY 2016
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DELICATESSEN AND SPECIALIZED DISTRIBUTORS.
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04. SOME APPIE_PLACES
PRESENTATION PORTFOLIOI MAY 2016
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LE FOODMARKET PARIS & LYON
BISTRONOMIE CLUB POINT EPHÉMÈRE & LA BELLEVILLOISE
CHRISTMAS MARKET OF THE STARTS_UP FOOD LA RECYCLERIE
APPIE HOURS ROOFTOP MOLITOR & CHEZ BOUBOULE
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04. OUR EVENTS
PRESENTATION PORTFOLIOI MAY 2016
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www.appie-cidre.com
27 rue du Chemin Vert, 75011 Paris
HOW TO CONTACT US ?