presentation 124
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http://www.forumdavos.com/uploads/presentations/presentation_124.pdfTRANSCRIPT
CROS Public Relations & Public Affairs Company © 1997 – 2014 Russia, 117246, Moscow, Nauchny proezd, 19, 9th floor, tel.: +7 (495) 980 0680, [email protected], www.cros.ru
LEADING RUSSIAN PR AWARD “SILVER ARCHER”
CROS Public Relations & Public Affairs Company © 1997 – 2014 Russia, 117246, Moscow, Nauchny proezd, 19, 9th floor, tel.: +7 (495) 980 0680, [email protected], www.cros.ru 2
Geography
Far East
Siberia
Southern Russia
Samara
Volga Russia
Ural
Regional contests “Silver Archer”
CROS Public Relations & Public Affairs Company © 1997 – 2014 Russia, 117246, Moscow, Nauchny proezd, 19, 9th floor, tel.: +7 (495) 980 0680, [email protected], www.cros.ru 3
Categories
Public Contest
Sport & Health 1
Business Communications 2
Territory Promotion & Development 3
Social Communications & Charity 4
Science & Innovations 5
Communications in Global World 6
Nominated by Board of Trustees
Best Work About PR 7
Master of PR Communications 8
Person in PR 9
For Cultural Contribution 10
Accessibility map
developed in collaboration and information support of CROS
There are more than 13 million people with disabilities in Russia.
Everyday people with disabilities in Russia face innumerable boundaries.
The “Accessibility map” project is aimed to destroy these boundaries
A lot of organizations in Russia are trying to solve the problem of people’s with disabilities integration into society. But these attempts are very incomplete.
In 2013 the “Accessibility map” project established cooperation with regional resources and commercial organizations that provided data on the barrier-free environment for publication on a website. This helped to centrally collect data about the points of a barrier-free access in different Russian regions.
GO!
STOP
The most comprehensive map of accessible environment in the country
Lack of support from different volunteer associations.
26 Sochi 2014 Volunteer centers from 16 Russian cities support “Accessibility map”:
o They have already published more than
5 000 objects of the barrier-free environment;
o Permanently do reposts of “Accessibility map”
news on the websites of Volunteer centers and
personal pages in social networks;
o Participate in the activities and competitions
to support “Accessibility map”.
ENTER
DO NOT ENTER
Lack of examples of successful s self-actualization of people with disabilities.
Support of the project by Paralympic champion Olesya Vladykina and Paralympic champion, secretary general of the Russian Paralympic Committee Mikhail Terentyev. They do posts about the barrier-free environment on their pages in social networks.
ALLOWED
PROHIBITED
Lack of attention to the subject of disability among social network users.
Execution of ”My Hero“ Campaign in social networks involving Sochi 2014 Ambassadors. Top-model and famous public figure Natalya Vodyanova supported the action in the social networks: Instagram and Facebook.
PERMISSIBLE
PROHIBITED
o More than 14 500 points of the barrier-free environment in more than 500 Russian cities; o More than 500 publications in media, 3 000 references in social networks; o The “Accessibility map” project was discovered by 105 countries; o The website of the “Accessibility map” project was viewed nearly 180 000 times, 49 000
unique visitors.
1 CROS© 1997 – 2014 www.cros.ru, facebook.com/cros.ru, twitter.com: @CROSmedia
Sberbank Green Marathon
42 Russian cities
9 time-zones 10 000 kilometers
Before the Sochi 2014 Olympic Winter Games Sberbank of Russia offered every citizen a green way into Olympic movement.
May 18, 2013 Green Marathon
National Sport & Ecology Day
42 еvents in 42 cities made by 1 Project Team in 1 Day
News teasers for over 700 federal and local media Press kit distribution and mass media accreditation in 42 cities 42 Media Marathons for the most sportive journalists
Media-relations
Organizing central Event held on Olympic stadium “Luzhniki” TV bridges with Sochi, Irkutsk and Khabarovsk
Internal communications
External communications
Indoor ads in Sberbank offices SMM Digital-campaign Using phone app “Run Together” (pedometer)
Event in Moscow
2 CROS© 1997 – 2014 www.cros.ru, facebook.com/cros.ru, twitter.com: @CROSmedia
Federal PR-campaign
Employees’ engagement into projects of Sberbank Olympic sponsorship
READY! SET! GO!
3 CROS© 1997 – 2014 www.cros.ru, facebook.com/cros.ru, twitter.com: @CROSmedia
Over 75 000 participants in 42 major Russian cities with the central event in Moscow
Above 300 reporters involved into special Green Media Marathon
The Largest Family Sport Day ever held in Russia
HEALTHIER!
4 CROS© 1997 – 2014 www.cros.ru, facebook.com/cros.ru, twitter.com: @CROSmedia
3 000 trees planted by participants of Green Marathon across Russia
Green Marathon won the Sochi 2014 Organizing Committee award for contribution to sustainability ("Gateway to the Future!") and
included into Sochi 2014 Environment Program
GREENER!
5 CROS© 1997 – 2014 www.cros.ru, facebook.com/cros.ru, twitter.com: @CROSmedia
over 50 TV reportages on national and regional channels
6 CROS© 1997 – 2014 www.cros.ru, facebook.com/cros.ru, twitter.com: @CROSmedia
Over 500 publications in Russian print and digital media
7 CROS© 1997 – 2014 www.cros.ru, facebook.com/cros.ru, twitter.com: @CROSmedia
Young and senior, beginner or pro –
every citizen felt the spirit of Olympics and contributed to the Games legacy
8 CROS© 1997 – 2014 www.cros.ru, facebook.com/cros.ru, twitter.com: @CROSmedia