presentation 1
DESCRIPTION
TRANSCRIPT
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BBA “C”1st semester Group members
• Safi ullah wardak• Khyber Khan• Zuraiz ali• Laiba maqbool• Ahmad Zia
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HISTORY
• Invented in 1893 as Brad’s drink.
• Trademarked and renamed in 1903.
• Expansion of the product line
• Merged with frito-lays to form PEPSICO in 1965. Calem bradham
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PEPSICO
• Merging of pepsi & frito-lays.
• Acquisitions and joint ventures.
• Food and beverages.
• Expansion of product lines.
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Headquarters
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PEPSI
Ingredients1. Syrup2. Sugar3. Colorings4. Phosphoric acid5. Caffeine6. Citric acid7. Natural flavors
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COMPETITOR
• The main competitor of pepsi is coca cola
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• Objectives
• Strength
• Products in Pakistan
• Upcoming Products
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Objectives
The objectives that the Pepsi company wishes to achieve is that it wants to remain & continue to be the best or number one beverage company in Pakistan.
As Pepsi is already the number one beverage company but it has to maintain its position, power & status & in order to achieve their target, constant dedication & hard work is required.
As far as the company is concerned they are satisfied with their progress & they wish their market share to further increase from 72% outperforming all their competitors.
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Strength
• Pepsi has broader product line & outstanding reputation.
• Record revenues & increasing market share.
• Great brand strength, strong distribution, innovative capabilities.
• Great capability of outsourcing.
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Products In Pakistan
The main products of Pepsi in Pakistan are:
k Pepsi
k Diet Pepsi
k Pepsi Max
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Upcoming Products
Already Pepsi has introduced many types of drinks but this time Pepsi is creating new kinds of drinks.
For children: They add vitamins or some nutritious elements
that are necessary to children. For adults: Drinks with very light alcoholic which is suitable
for the adults. For All The People Create a new flavor “Mint-cola”.
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LOGO
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SLOGANS OF PEPSI
• 2008–present: "pepsi ye pyaas heh bari"
• 2010–present "Badal Do Zamana"
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PRICING• Pricing approach1. Cost plus pricing
• Pricing strategies.1. Market penetration
strategy2. Discount and
allowance pricing.
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• Cartel agreement with competitors
• Price of Pepsi is very affordable.
• In Pakistan the price of 1.5 liter bottle is Rs.75/-.
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PACKAGING
• Creates instant consumer recognition of company.
• Pepsi changes packaging frequently .
• Pepsi is available in
1. Tin pack.
2. Big size disposable bottles.
3. Small size disposable bottles.
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PLACING OF PEPSI• Pepsi is available in more
than 200 countries.• Pepsi is available in all
cities of Pakistan.• Indirect marketing
channels.• Available in almost every
convenience stores in Pakistan.
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Target market
• The target market of Pepsi is mostly young people of ages between 14 & 30. And also target hotels, restaurants, schools, universities and stores.
• In short generation-y is target market of Pepsi
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Promotion
As the prices of Pepsi and coke are same because of the cartel agreement b/w them the competition between them depends totally on their other marketing strategies in which the most important is the promotion. On which I will talk about.
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Promotion
Pepsi promotes its products through these ways:
• Advertisement through:
1. TV.
2. Newspapers.
3. Billboards.
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Promotion
• Collaborations with:1. Green hut.2. PCB.3. PSF.• Contracts with:1. ICC.2. Top celebrities.