presentation 0623-a
TRANSCRIPT
Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
101 Non-Pro�t Programs MarketingAchieving Results
Webinar Date:Wednesday, June 29, 2011
Learning Objective:
After this webinar you will be able to create improved and e�ective print outreach materials, working with resources available to you, by applying The TOP 5 aspects of successful brands.
Overview:
• What is Branding?
• TOP 5 Aspects of a Successful Brand (relevance to creating e�ective outreach print materials)
• Reference Modules/Resource Material
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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
BRANDS are built on what people are saying about you, not what you’re saying about yourself.
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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
What is
Branding
?
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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
“I’m a great dancer.”
Marketing
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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
“I’m a great dancer.” “Trust me, he isa great dancer.”
Marketing Public Relations
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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
“I’m a great dancer.” “Trust me, he isa great dancer.”
“I’m a great dancer. I’m a great dancer. I’m a great dancer.”
Marketing
Advertising
Public Relations
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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
“I’m a great dancer.” “Trust me, he isa great dancer.”
“I’m a great dancer. I’m a great dancer. I’m a great dancer.”
“I understand thatyou’re a great dancer”
Marketing
Advertising
Public Relations
BRANDING7
Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
What can be branded?
Organizations
Programs
Initiativesand Campaigns
Events
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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
05 Consistency
04 VisualIdentity
03 Message01 Relevance
02 Audience
The TOP 5 Aspects of a Successful Brand
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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
05 Consistency
04 VisualIdentity
03 Message01 Relevance
02 Audience
The TOP 5 Aspects of a Successful Brand
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Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
01: RELEVANCEDoes your… organization program initiative event … make sense?
• How do you impact a niche audience?
• How are you different?
• Are you offering something new?
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