presentatio garden city club project

1

D L F GARDEN CITY CLUB

at Sholinganalur OMR 14/04/15

2

HOTEL PROFILE PROMOTERS

Fortel hotel is owned by a Private Ltd Company situated near to the Egmore Railway station Experience exceptional service and luxury accommodations in the comforts of our well-designed hotels located in the heart of Chennai, India. A variety of on-site dining options, business center and convenient access to nearby Chennai attractions Access to major IT companies & central attraction like famous marina beach, harbour and old temples is just within 2km radius. The promoters have rich experience in constructing and managing hotels in chennai and tamilnadu .The 1st Radisson Grand was promoted along with the SPIC group way back in 1995

The Owners have rich experience in the Hospitality Industry - Fortel Hotel is a multi-speciality restaurant management and entertainment that brings ultimate Dining experience a thing

to cherish

The Fortel Hotel has the background of specialists in Managing the Hospitality Industry-viz Hotels , Restaurants , with its pride of property management Experience , It has the capabilty of successfully offering its Managerial , Technical abilities to manage the , D L F GARDEN CITY CLUB at Sholinganalur OMR for its residents .

3

Objectives

1. To provide the Garden city Club -Members Guests a sophisticated service with facilitations of a Luxurious living

2. To strengthen and contribute to the Cohesive nature of the club social life amongst the members

3. To cater to all segments of strata of society with respect to the club management culture

4. To follow and implement the legal system , and follow all legal imperatives of the law of the country as applicable

5. Our Luxury Club House concept is envisaged as a systems based concept with a written down manual –SOP’s to regulate an emphatic approach in enhancing the service standards

6. To enhance the Clubs stature in terms of growth through the Process of 4 M of management Market ,Money, Materials and Manpower through a coordination process, of operational and utilities Management, for achieving a surplus and Gainful road Map, of Harmonious hospitality, in Club house

7. To coordinate Children Entertainment and sports program , for all residents.

8. To make the club house Restaurant a regulatory body with disciplinary process in its bye laws

9. The club house Restaurant would strive to cater an Ideal Cuisine suited for the Members Palate

10. It would manifest a Cost Board Analysis

4

FORTEL’S VISION AND MISSION

OUR VISION :

To spread our passion for food & franchising, as we join hands with partners who are equally passionate To constantly innovate & provide the best that we can for our customersTo be recognized as pioneers in the multi-brand food court management, utilizing the highest levels of corporate & franchise business practices with dedicated employees and partners

To be a Respectable Leader in food and beverage industry ,by providing excellent palate and service to our Guests at very considerate levels of cost and optimization of service standards

OUR MISSION

To provide integrated food management support and solutions for our partners, so that every customer gets highest level of food quality & outstanding service in a hygienic & fun dining environment across all our outlets.

Be a respectable service provider leader by providing Value and Efficient experience to Members /guest

5

DLF GARDEN CITY CLUB AN OVERVIEW

INTRODUCTION

• In The Vicinity Of The For Its Residents The DLF –Parent Owner ---Has a Club House In The Premises Of The Residential Complex ,at Sholinganalur OMR , Tamilnadu India

• Developed by the leading real estate builder DLF, DLF Gardencity is a premium residential project by the group.Spread across 53.5 acres of lush green land, DLF Gardencity is locatedin OMR(Chennai), the project offers unique homes equipped with cafeteria, gymnasium, multipurpose room, children’s playfield, clubhouse, healthcare centre, yoga and spa studio, jogging track, landscaped gardens, swimming pool and party hall.

• DLF Gardencity is built with the aid of state-of-the-art technology and offers 1,727 units of 2BHK and 3BHK apartments with a carpet area ranging from 1,212 sq.ft to 2,113 sq.ft.

• DLF has completed the construction process and in order to enable to provide entertainment to the inmates of the residential complex it has provided a CLUB HOUSE to cater to the need of their living Residents also would encompass the Guests of the Residents

• The DLF Club House concept is an empowerment to stimulate the Residents to a Healthy Living and Harmonious environment Set in the most prestigious part of sholinganallur ,

centrally located and luxuriously appointed, Garden city is an oasis of calm which allows you to live the life you deserve – A life of plenty, a life of comfort, a life beyond the mundane

6

• Situated in the heart of the prosperous area of OMR a small hamlet replete with a history which harks back to the gentler times of the British Raj. which give the neighbourhood a distinct aura of colonial gentility with its turn of the century edifices. Today, it brings together the past and the present, adding in modern amenities and conveniences within its fold from malls to shopping arcades, multi speciality hospitals to schools and colleges – creating a space which is truly a cynosure of world class living

• DLF Garden city club as its facilitations , had in its premise for the Residents a club with Restaurant facilities to operate solely for its Residents

• Presently the residential Club house Restaurant was under the Operation of Ten Hotels

a Franchisee of the DLF club at Sholinganalur OMR .• Recently the DLF garden city had cancelled the franchise operations Due to

unavoidable circumstances , and TEN HOTELS have ceased to Operate as the franchisee• The DLF GARDEN CITY at Sholinganalur OMR ,seeking alternative Arrangements , are

in the process of Identifying a new franchisee to operate its club

DLF GARDEN CITY CLUB AN OVERVIEW--CONT

7

DLF Identity of New Franchise Arrangements

• Consequent to the fall out of the Ten Hotel /DLF OMR Restaurant Franchise Agreement, Fortel Hotel an experienced Professional hotelier is staking its claim to enter into a Operating Agreement with The DLF , for managing the Club

• Fortel Hotel , as part of its claim, has briefly documented its Profile for an assessment of its abilities to move forward to formulate an operating agreement

• By the evaluation Process , in case FORTEL HOTEL , is assigned the operator status , it would emphasize its role to perform with the best of its abilities , with a

professional Management Outlook and Blend

8


INTRODUCTION







9


INTRODUCTION







10


INTRODUCTION







11

SWOT ANALYSIS SHEET DLF CLUB GARDEN CITY CLUB

• STRENGTH• Location at the DLF Garden City Club is ideal for a highly sophisticated restaurant for High profile Residents• It is spacious with a comprehensive Restaurant ambience capable of serving 200 Covers• It can provide Residential cuisine catering to the palate of the Residents and their Guests• Theme parties and exquisite Banquets can be provided as there is enough space in the Restaurant and

adjacent Areas• As there is a Guaranteed 1727 Residential apartment Guests on regular basis reasonable turnout of guests

are expected to use this facilities

• WEAKNESSES• Its Not possible to maintain High margin as there is tremendous Competition circling the location• The Operator should adopt high standards of quality , quantity to compete in the Area • We will have to sustain with the same flow of Residential Guests • Food Cost are likely on the higher side as there is no flexibility Menu Rotation and the margin would be very

low , and the operator will have to subsist with limited returns• As the kitchen facilities is mundane , the choice of Menu is limited• As there is no exhaust facilities in the Kitchen , the operator would have to function with basic kitchen

equipments like oven and induction stove as such in the absence bulk cooking costing will be very high• The Operator would still strive to maintain optimum costs and Margins• As the operator has to employ quality Staff it is necessary that we optimize costs to maintain and establish

the quality of the Restaurant

12

DLF Garden City Features • Spa for men and women with steam, sauna. jacuzzi., massage, locker room &

change room facilities• Creche with separate children's toilet• Master & Paddle Swimming Pools • Children's Play Area• Library & Business Centre• Banquet Hall• Multi cuisine Restaurant yet to complete• Gymnasium• Aerobics• Yoga• Table Tennis• BilliardS Room• Computer Internet Room • Meeting Rooms• Exclusive Basement parking for club members

13

The Following arrangements to be made to organise and enhance the members of the Club

• Member ship Drive—To introduce the system of Club Membership –As part of the Membership drive , The operator would ensure all steps to Initiate Member within a set up pattern Special Membership Offer Individual Membership Family Membership Corporate Membership - Two Nominees

Senior Citizen Membership ,Young Executive Membership,fee for a given period of time can be charged , entertainment , optimum use of holidays , Retirement , children extracuricular activities , women folks evening meets , Mathar sangam activities , etc would be the main focus of the member ship drive

• Out side membership to be inducted , This would be part of the Revenue management Drive , the Outside member would strictly follow the code of conduct set up , in conducting themselves

• There is a proposal that Fortel and Dlf would jointly take an FL3 Licence to operate a bar , to enhance the Revenue to be shared both by the Operator and the promoter

• The Operator has in its proposal Geared up for holding Banquet functions , Food festivals and Carnivals , OMR olympics Children parties Theme parties, Discos , Dance completions , Debates , Eminent public orator Speeches ,all festivals would be

celebrated with galore

• The operator is set to make Bar be cues , Food festivals , Dietic food , and a score of Food and beverage activities , to be a live wire to the members and Enthuse them with rituals , past time activities an d unforgettable memories

• The club would undertake special food orders and take aways From the chefs cabin such as other than Indian food –chettinad , south Indian Barbe cues , punjabi food , the operator would strive to serve PIZZA and Pasta , continental and Chinese food , Arabic food –Lebanese food , Maldivian Garcia , On very special request with adequate timing

• The IDS system would be set up to ensure the CLUB OPERATIONS ARE CAPTURE and THE POS is active Derivative Revenue As an effective Additional Revenue Management , we could augment Revenue By Conducting ,special Programmes such as New

year , Diwali , Christmas and Id, as also conduct Exhibitions , etc

http://www.goldenswan.com/countryclub/html/special-20th-anniversary-membership-offer.html

http://www.goldenswan.com/countryclub/html/membership.html






14

RESTAURANT ITEMS GIVEN BY DLF

RESTO BAR

1. TABLES CHAIRS ALONG WITH INTERIOR

2. SIDE TABLES

3. PANTRY /CAFE

4 BILLING EQUIPMENT--IDS5 USIC SYSTEM AND TV6 DEEP FREEZERS ,REFRIGERATOR-DISPLAY COUNTERS7 CROCKERY AND CUTLERY—(To be Given)8 NAPKINS9 MICROWAVE/OVEN/DEEP FREEZERS—(to be provided)

AND ALL REQUIRED TO FUNCTION AS A STAR CLUB

15

WE WILL BE SERVING ON MULTICUSINE PATTERN CONSISTING OF INDIAN –CHINESE-CONTINENTAL

BREAKFAST 7 AM TO 10 AM

IDLY DOUGHNUTS EGG TO ORDERVADAI MUFFINS SCRAMBLED EGGSPONGAL DANISH BREAD FRIED EGGPOORI-BHAJI VARIETIES OF BREAD SAUSAGE &FRESH JUICES

ALA CARTE POORI -CHANA CHAPPATHI ROMALI ROTI NAN PARATHA ALL VEGETARIAN NORTH INDIAN DISHS & SELECTED NON –VEG DISHES VARIETIES OF BRIYANI – PULAU INCLUDING JAIN MENUOTG MOBILE TANDOOR

16

EVENING SNACKS FROM 3 PM – 6 PM

SAMOSAS ALL FRESH JUICES HOT SPECIAL VADAIPUFFS SANDWICHS WITH TUNA KEERAI VADAICROSSONTS CLUB SANDWICHES BONDAMUFFINS HAM & BACONS -SARDINES

DINNERELABORATE DISHES OF CHINESE , INDIAN AND CONTINENTAL CUSINIE ARE

PROPOSEDINDIAN DINNER CONTINENTAL CHINESEALL TANDOOR DISHES FRIED FISH CHIPS BABY CORN PEPPERFRYVARIETIES OF BRIYANI GRILLED LAMB CHOPS SLICED CHICKEN BELL PEPPERALL NON VEG DISHES GRILLED FISH CHINESE FRIED CHICKENALL VEG DISHES ALL VARIETIES OF PIZZA ALL KIND OF FRIED RICE ,NOODLES

DESSERTKESAR KULFI MALAI

GULOB JAMUNCARROT HALWA

MILK SHAKESALL KITCHEN EQUIPMENT TO BE PROVIDED

17

COMMERCIAL OFFER

• We are here with offering our best monthly Rental of Rs 45000/ per Month or Profit Sharing on the basis of for Restobar and convenio Shop with six months Advance along plus maintenance.Request to consider our proposal and we would be ready to launch the same from 1st April 2015

Person to be contacted

Mr. N.ARUN MOZHIGeneral ManagerMob :

18

HAVE A LOOK AT FORTEL HOTEL IMAGES

19

FORTEL HOTEL IMAGES

presentatio garden city club project

Documents