As delicateas butterfly wings...the average person

smells10’000 aromas a day

sensory marketing

... is marketing that engages the consumers’ senses and affects their

behaviors

sensory marketing

hear

feel

see

smell

taste5d-experience

sensory marketing

the touch , taste, smell, sound, and look of the products, affect our emotions,

memories, perceptions, preferences, choices, and consumption of these

products

interests

aromas

emotions

smell

perfume

scent

associations

observe

rememberfeelings

state of mind stronger

unconscious

the memory

memories

sense of smell train memory

anosm

intenser

impulse

target group

elderly

in a rest-home

focus on

memories

sense of smell

scent

state of mind

the memory unaware

train memory

fear

facts - problems

°Fear is one of the most powerful emotions.

°Aging produces physicalchanges throughout the body.

°The sense of smell tends to diminish.

case: scent air - fear

facts - problems

° Bad smells can cause depressions.

° Memories help maintaining the mental status.

° Elderly have less appetite and are less vital.

scent

scent stimulates cognition,

memory and the production of

experience

research question

How can scents have a positive effect on the state of

mind of elderly people?

research question

° What are their exact fears?

° Could it have an effect on their mental state?

methods

° Interview - elderly - staff

° Culture probes/experiments

planning

1.Contact rest-home / company (scents) 2. Preparations + implementation methods3. Co-design

okt-nov

dec-jan

4. co-design5. prototyping

feb-apr ... - jun

6. prototyping 7. paper

design?

The Wake N’ Bacon