presentatie internationale marketingstrategie
TRANSCRIPT
![Page 1: Presentatie Internationale Marketingstrategie](https://reader036.vdocuments.us/reader036/viewer/2022081400/55586612d8b42a8d018b47e7/html5/thumbnails/1.jpg)
Elke Dens, directeur marketing
Philip Mielants, directeur internationale markten
![Page 2: Presentatie Internationale Marketingstrategie](https://reader036.vdocuments.us/reader036/viewer/2022081400/55586612d8b42a8d018b47e7/html5/thumbnails/2.jpg)
5 Strategische krachtlijnen
g
g
g
![Page 3: Presentatie Internationale Marketingstrategie](https://reader036.vdocuments.us/reader036/viewer/2022081400/55586612d8b42a8d018b47e7/html5/thumbnails/3.jpg)
![Page 4: Presentatie Internationale Marketingstrategie](https://reader036.vdocuments.us/reader036/viewer/2022081400/55586612d8b42a8d018b47e7/html5/thumbnails/4.jpg)
![Page 5: Presentatie Internationale Marketingstrategie](https://reader036.vdocuments.us/reader036/viewer/2022081400/55586612d8b42a8d018b47e7/html5/thumbnails/5.jpg)
![Page 6: Presentatie Internationale Marketingstrategie](https://reader036.vdocuments.us/reader036/viewer/2022081400/55586612d8b42a8d018b47e7/html5/thumbnails/6.jpg)
Vakmanschap voor
specifieke bestemmingen
5
![Page 7: Presentatie Internationale Marketingstrategie](https://reader036.vdocuments.us/reader036/viewer/2022081400/55586612d8b42a8d018b47e7/html5/thumbnails/7.jpg)
6
5 Strategische krachtlijnen
g
g
g
![Page 8: Presentatie Internationale Marketingstrategie](https://reader036.vdocuments.us/reader036/viewer/2022081400/55586612d8b42a8d018b47e7/html5/thumbnails/8.jpg)
2015: één extra miljoen buitenlandse toeristen
een marktaandeel van 2,2%
bestedingsgedrag op zelfde niveau houden
g Duurzame groei realiseren
![Page 9: Presentatie Internationale Marketingstrategie](https://reader036.vdocuments.us/reader036/viewer/2022081400/55586612d8b42a8d018b47e7/html5/thumbnails/9.jpg)
![Page 10: Presentatie Internationale Marketingstrategie](https://reader036.vdocuments.us/reader036/viewer/2022081400/55586612d8b42a8d018b47e7/html5/thumbnails/10.jpg)
![Page 11: Presentatie Internationale Marketingstrategie](https://reader036.vdocuments.us/reader036/viewer/2022081400/55586612d8b42a8d018b47e7/html5/thumbnails/11.jpg)
![Page 12: Presentatie Internationale Marketingstrategie](https://reader036.vdocuments.us/reader036/viewer/2022081400/55586612d8b42a8d018b47e7/html5/thumbnails/12.jpg)
g
g
g
![Page 13: Presentatie Internationale Marketingstrategie](https://reader036.vdocuments.us/reader036/viewer/2022081400/55586612d8b42a8d018b47e7/html5/thumbnails/13.jpg)
12
5 Strategische krachtlijnen
g
g
g
![Page 14: Presentatie Internationale Marketingstrategie](https://reader036.vdocuments.us/reader036/viewer/2022081400/55586612d8b42a8d018b47e7/html5/thumbnails/14.jpg)
![Page 15: Presentatie Internationale Marketingstrategie](https://reader036.vdocuments.us/reader036/viewer/2022081400/55586612d8b42a8d018b47e7/html5/thumbnails/15.jpg)