FLANDERS INSHAPE

BIG DATAvoor de productontwikkeling

1

cxv

BIG DATA DEMISE OF CREATIVITY?

• Big Data: management and storage of data

• 40% better sales forecast by data mining

• 4,4 mio more jobs in IT by big data

Case Netflix: “House of cards” with Kevin Spacey

Movie based op big data

•Netflix knows that for example:– you are more likely to be watching a thriller on Saturday night than on Monday

afternoon, – you are more likely to be watching on your tablet as compared to your phone or

laptop;– people in a particular countries/cities like to watch on their tablets on a Sunday

afternoon.– how many people start tuning out when the credits start to roll– …

Case: Predictive policing

• The algorithm is a culmination of anthropological and criminological behavior research

• The program uses historical information combined with current data to determine patterns.

• The technology predicts where crimes are likely to occur in place-based prediction boxes as small as 500 feet by 500 feet.

• Decrease in crime during rollout in Los Angeles 13% in the 4 months

Case TomTom

“There are many, many sensors in each vehicle . . . until now, most of that information was [just] in the vehicle, but we think there’s an opportunity to grab that data and understand better how the car operates and how consumers use the vehicles and feed that information back into our design process and help optimize the user’s experience in the future as well.”

John Ginder, head of systems analytics Ford

Case Ford

• Use big data becomes important

• Researchers, developers, designers have to be aware of this data as input of their innovation process

FLANDERS INSHAPE

BIG DATAvoor de productontwikkeling

11

cxv

ET.SABBELAAN 518500 KORTRIJK

Maka De Lameillieure@makaDLM