presentasi mark plus conference 2013
DESCRIPTION
MarkPlus Conference 2013 INTO INNOVATION AND TECHNOLOGY by Hermawan Kertajaya. Seperti apa peta marketing 2014? Nantikan segera!TRANSCRIPT
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CHANGE 2013 FORCES OF
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SOURCES : MARKPLUS INSIGHT NETIZEN SURVEY 2012
INDONESIANS SPEND MORE & MORE TIME ON THE INTERNET
PEOPLE ACCESSING INTERNET MORE THAN 3 HOURS A DAY
TECHNOLOGY DATA EXPLOSION
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MACHINE TO MACHINE
TECHNOLOGY SMART TECHNOLOGY
THE RISE OF MACHINE TO MACHINE
AND CLOUD COMPUTING
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A MILLION HOTSPOTS
TECHNOLOGY PARADOX MARKETING
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DEMOCRATIZATION POLITICAL-LEGAL
FREEDOM
SPEECH OF
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DECENTRALIZATION
SOUTH KOREA & ACEH
RACE FOR
AMONG REGIONS DEVELOPMENT
POLITICAL-LEGAL
CHINA & EAST KALIMANTAN
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POLITICAL-LEGAL
MY REGION MY STYLE
POLITICAL-LEGAL
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SOURCE : IMF
2013: BEYOND USD 1 TRILLION IN TOTAL GDP (PPP)
15th LARGEST GDP ECONOMY
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STABLE GROWTH OF GDP PER CAPITA (PPP)
2009 2011 2013
SOURCE : IMF
ECONOMY GDP PER CAPITA
BEYOND 5K (PPP)
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DOMESTIC CONSUMPTION AND INVESTMENT BECOME DUAL ENGINES
SOURCE : PUSDATIN BKPM
ECONOMY FLYING WITH TWO ENGINES
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VIDEO HAS MORE VIEWS
THAN AGNES
SOCIO-CULTURAL VERTICAL TO
HORIZONTAL
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SOCIO-CULTURAL EXCLUSIVE TO INCLUSIVE
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GARUT HEAD OF REGION, ACENG CASE
PEOPLE SUPREMACY OVER POLITICAL POWER
SOCIO-CULTURAL INDIVIDUAL TO SOCIAL
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YOUTH MARKET
MAY 2012
I AM HERE!
76.7% OF YOUTH LIKE TO UPDATE STATUS IN
SOCIAL MEDIA
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WOMEN MARKET
- SEPTEMBER 2012
87.1% OF URBAN INDONESIAN
WOMEN ARE RESPONSIBLE FOR MANAGING
FAMILY FINANCE
THE
THE FAMILY CFO OF
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NETIZEN MARKET
NOVEMBER 2012
MAKAN NGGAK
CONNECT! MAKAN ASAL
98% OF NETIZEN HAVE
TELECOMMUNICATION AND INTERNET SPENDING AS THEIR
BIGGEST ROUTINE SPENDING
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CONNECTIVITY 01
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COMMUNITY 02
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CONFIRMATION 03
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CLARIFICATION 04
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CODIFICATION 05
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CO-CREATION 06
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CURRENCY 07
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ACTIVATION COMMUNAL 08
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CONVERSATION 09
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COMMERCIALISATION 10
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CHARACTER 11
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CARE 12
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COLLABORATION 13
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