PROJECT REPORT

ON

“CONSUMER PERCEPTION SURVEY OF BHARTI AIRTEL TELECOMMUNICATION”

PROJECT SUBMITTED TO

SUBMITTED BY:SATYAM MEHRA

SEMESTER-IV(2008-2011)

DAYANAND ACADEMY OF MANAGEMENT STUDIESKANPUR

(AFFLITED TO: UP TECHNICAL UNIVERSITY, LUCKNOW)

ACKNOWLEDGEMENT

Someone has said ‘learning is a journey from cradle to the grave’.

I would sincerely like to thank MR. NISHI RAJ, Territory Development Manager (TDM), BHARTI AIRTEL, Kanpur who ensured my learning as giving me some very interesting projects over there with intention to give me a scope of lot of practical experiences in the field of marketing. He has been very nice, patient and helpful to me. Sometimes I was really feeling very enthusiastic about his approach to guide us while we interacted less but I can understand that he believes in results and that made me more responsible in this mean time to grab his significant attention towards my project.

I wish to express my heartiest gratitude to Mrs. Neeru Tondon, Director, Dayanand Academy of Management Studies, Govind Nagar Kanpur.

COMPANY PROFILE

Bharti Tele-Ventures Limited was incorporated on July 7, 1995 for promoting investments in telecommunications services. Its subsidiaries operate telecom services across India. Bharti Tele-Ventures is India's leading private sector provider of telecommunications services based on a strong customer base consisting of approximately 11.84 million total customers which constitute, approximately 10.98 million mobile and approximately 857,000 fixed line customers, as of March 31 , 2009.

Bharti Airtel

TypePublic

BSE: 532454

Industry Telecommunications

Founded July 07, 1995

Founder(s) Sunil Bharti Mittal

Headquarters New Delhi, India

Key people

Sunil Mittal

(Chairman) & (MD)

Sanjay Kapoor

(CEO)

Products

Wireless

Telephone

Internet

Satellite television

Revenue ▲ US$ 7.254 billion (2009)[1]

Operating

income▲ US$ 2.043 billion (2009)[1]

Net income ▲ US$ 1.662 billion (2009)[1]

Total assets ▲ US$ 11.853 billion (2009)[1]

Owner(s)

Bharti Enterprises (64.76%)

SingTel (30.5%)

Vodafone (4.4%)

Employees 25,543 (2009)

Website Bharti.com

Bharti Airtel ( BSE : 532454 ) formerly known as Bharti Tele- Ventures LTD (BTVL) is the largest cellular service provider in India, with more than 124 million subscribtions as of February 2010.[2] With this, Bharti is now the worlds third-largest, single-country mobile operator and sixth-largest integrated telecom operator. It

also offers fixed line services and broadband services. It offers its TELECOM services under the Airtel brand and is headed by Sunil Bharti Mittal. The company also provides telephone services and broadband Internet access (DSL) in top 95 cities in India. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore.

It is known for being the first mobile phone company in the world to outsource everything except marketing and sales. Its network operations are provided by Ericsson, business support by IBM and transmission towers by another company.[3] Ericsson agreed for the first time, to be paid by the minute for installation and maintenance of their equipment rather than being paid up front. This enables the company to provide pan-India phone call rates of Rs. 1/minute (U$0.02/minute).

The businesses at Bharti Airtel have always been structured into three individual strategic business units (SBU's) - Mobile Services, Airtel Telemedia Services & Enterprise Services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers broadband & telephone services in 95 cities and has recently launched a Direct-to-Home (DTH) service, Airtel Digital TV. Shahrukh Khan is the brand ambassador of the mobile company and Kareena Kapoor and Saif Ali Khan are the brand ambassadors of the DTH Company. The company provides end-to-end data and enterprise services to the corporate customers through its nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing station.

Globally, Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. In India, the company has a 24.6% share of the wireless services market, followed by 17.7% for Reliance Communications and 17.4% for Vodafone Essar. In January 2010, company announced that Manoj Kohli, Joint Managing Director and current Chief Executive Officer of Indian and South Asian operations, will become the Chief Executive Officer of the International Business Group from 1st April 2010. He will be overseeing Bharti's overseas business. Current Dy. CEO, Sanjay Kapoor, will replace Manoj Kohli and will be the CEO with effective from 1st April, 2010.

Organisation Structure

As an outcome of a restructuring exercise conducted within the company; a new integrated organizational structure has emerged; with realigned roles, responsibilities and reporting relationships of Bharti’s key team players. With effect from March 01, 2006, this unified management structure of  'One Airtel' will enable continued improvement in the delivery of the Group’s strategic vision.

Bharti Airtel - Organization Structure

Company History - Bharti Airtel

Bharti Tele-Ventures was incorporated on July 7, 1995 as a company with limited liability under the Companies Act, for promoting telecommunications services. Bharti Tele-Ventures received certificate for commencement of business on January 18, 1996. The Company was initially formed as a wholly-owned subsidiary of Bharti Telecom Limited. The chronology of events since Bharti Tele-Ventures was incorporated in 1995 is as follows:

Calendar year & Events-

1995

- Bharti Cellular launched cellular services'AirTel'in Delhi

1996 - STET International Netherlands NV, or STET, a Company promoted by

Telecom Italia, Italy acquired a 20% equity interest in Bharti Tele-Ventures

- Bharti Telenet launched cellular services in Himachal Pradesh

1997 - British Telecom acquired a 21.05% equity interest in Bharti Cellular

- Bharti Telenet obtained a license for providing fixed-Line Services

1998 - Bharti Telecom and British Telecom formed a 51% -49% joint venture,

Bharti BT Internet for providing Internet services

- First Indian private fixed-line services launched in Indore in the Madhya

Pradesh circle on June 4, 1998 by Bharti Telenet there by ending fixed-line services Monopoly of DoT (now BSNL)

1999 - Warburg Pincus (through its investment company Brentwood Investment

Holdings Limited) acquired a 19.05% equity interest in Bharti Tele-Ventures

- Bharti Tele-Ventures (by acquiring a 63.45% equity interest in SC Cellular Holdings) acquired an effective 32.36% equity interest in Bharti Mobile (formerly JT Mobiles), the cellular services provider in Karnataka and Andhra Pradesh circles

- New York Life Insurance Fund, or NYLIF, acquired a 3% equity interest in

Bharti Cellular

2000 - Bharti Tele-Ventures acquired an effective equity interest of 40.5% in Bharti Mobinet (formerly Skycell Communications), the cellular services provider in Chennai

- Bharti Tele-Ventures acquired a 30.2% equity interest of Telecom Italia in

Bharti Telenet and 18.8% from Bharti Telecom there by making Bharti Telenet a 100% subsidiary of Bharti Tele-Ventures

- SingTel (through its investment company Pastel Limited) acquired STET's 15.3% equity interest in Bharti Tele-Ventures

- Bharti Tele-Ventures acquired an additional effective 41.64% equity interest in Bharti Mobile (by acquiring the remaining 36.55% equity interest in SC Cellular) resulting in Bharti Tele-Ventures holding an effective 74% equity interest in Bharti Mobile.

2001 - Bharti Tele-Ventures acquired NYLIF's 3% equity interest in Bharti Cellular.

- Bharti Telesonic entered into a joint venture, Bharti Aquanet, with SingTel f or establishing a submarine cable landing station at Chennai

- Bharti Tele-Ventures issued additional equity for approximately US$ 481.30 million to SingTel, Warburg Pincus, AIF group, IFC, NYLIF, and Seejay Cellular and Bharti Telecom

- Bharti Cellular acquired a 100% equity interest in Bharti Mobitel (formerly

Spice Cell ), the cellular services provider in Kolkata

- Bharti Tele-Ventures acquired 85% and 15% in Bharti Telespatial from

Bharti Telecom and Intel, respectively

- Bharti Tele-Ventures acquired a 44% equity interest in Bharti Cellular from

British Telecom, thereby making Bharti Cellular its 100% subsidiary

- Bharti Tele-Ventures acquired an additional 49% equity interest in Bharti

Mobinet from Millicom International and BellSouth International, thereby owning 89.5% equity interest in Bharti Mobinet, which was further Increased to 95.3% following an issuance of additional equity shares by way of rights issue

- Punjab license restored to Bharti Mobile by the DoT and migration to NTP -

1999 accepted Bharti Cellular entered into license agreements to Provide cellular services in eight new circles following the fourth operator cellular license bidding process

- Bharti Telenet entered into license agreements to Provide fixed-line

services in the Haryana, Delhi, Tamil Nadu and Karnataka circles

- Bharti Telesonic entered into a license agreement with the DoT to provide national long distance services across India - Bharti Aquanet, Bharti Telesonic and Bharti Cellular entered into license agreements with the DoT to provide ISP services in India

- Bharti Telesonic launched national long distance Services under the brand

name of IndiaOne

- Bharti Telenet launched fixed line services in Haryana under the brand

name of TouchTel.

2002 - Comes out with issue of 18.53 crore equity shares Through book building route with a floor price of Rs 45 per share, received bid for 18.55 crore shares. Through the issue, it becomes the first company in India to come out with 100% book building issue

- Issue price fixed at Rs 45 per share, floor price fixed by the company. Raises Rs 834 crore Shares listed on BSE, NSE and DSE opens at 11%

Premium to its issue price of Rs 45 Enters into a 5-year agreement with Escotel and ETL of the Escorts group to contract leased line connectivity for its cellular operations

- Mr. Ravi Akhoury ceases to be Director of Bharti Telesonic DoT grants ILD Telephony License to Bharti Telesonic, subsidiary of the company

- Signs MoU with Telia AB to buy out their 26% stake in Bharti Mobile

- Ties up with SSC (Secondary School Certification)Board, Hyderabad,

where Bharti will announce SSC results to its customers on their mobile phones ICICI Bank ties up with Bharti for pre-paid mobile cards

via ATMs

-Bharti forays into Mumbai with offers Alpine International Ltd. and ELM International Ltd. Acquire shares of Bharti Tele-Ventures

-Sunil Mittal, Chairman & Managing Director of the Company, bags Businessman of the year award by Business India

2003 -Airtel breaks interconnectivity with Tata Teleservices in Andhra Pradesh Circle

-Company accorded its approval for amalgamation of its Subsidiary companies viz: Bharti Telenet Ltd, Bharti Telesonic Ltd, Bharti Broadband Networks Ltd and Bharti Comtel Ltd through scheme of Amalgamation. The merged entity would be renamed as Bharti Infotel Ltd

-Air Tel launches Local direct dialling facility in Chennai circle -Mobilises 5 m long term foreign currency borrowings for expansion of cellular operations

-Bharti Cellular unveils Care Touch service -Bharti Group's cellular brand Airtel has unveiled free Multimedia messaging services (MMS) for its customers. The company has also rolled out pan-India GPRS (General Packet Radio Services) for its corporate subscribers

-Launches its `IndiaOne Meet Xpress' audio-conferencing service

-Punjab, Haryana get free incoming calls from Airtel

-AirTel provides SMS facilities to hearing impaired in Chennai

-Goa, Maharashtra gets 'voice portal' services by Bharti Cellular

-Launches free additional connection to its new subscribers in New Delhi

-Mr Sin Hang Boon and Mr Wong Hung Khim have resigned from the Board of Directors of Bharti Tele Ventures Ltd with effect from February 27, 2003.

Bharti Announces New Organisational Structure

Among other management changes, effective 1 April 2007, Sanjay Nandrajog will be the new executive director, international operations and managed services, and P Swaminathan will take over as executive director, Bharti Infratel.

Tuesday, March 13, 2007:  Bharti Airtel has announced a new organisational structure to help propel the organisation towards aggressive growth, effective 1 April 2007. Sanjay Nandrajog will be the new executive director, international operations and managed services. P Swaminathan will take over as executive director, Bharti Infratel, which is the new foray of Bharti group into telecom

infrastructure management.

In his new role, Sanjay will be responsible for locations like Sri Lanka, a wholly owned operation and in Seychelles, Jersey and Guernsey as managed services.

In addition, any other new licenses will also come under his purview and all current CEOs of these operations will now directly report to Sanjay Nandrajog. In his previous stint as executive director, north, he was leading the largest region for the mobility business of the group.

In his new role, Swaminathan will help build synergies and cost efficiencies based on substantial infrastructure sharing, energy conservation etc. He has successfully led the integrated Tamil Nadu, as a director and CEO. Both Sanjay and Swaminathan will continue to report to Manoj Kohli, president, Bharti Airtel.

K Srinivas is being promoted as executive director, mobility east. Jayant Khosla is the new executive director, mobility west. Deepak Mehrotra is being promoted as director, mobility south. Additionally, Mehrotra will provide the guidance and ensure a smooth transition to his successor V. Venkatesh, who is being promoted as CEO, Karnataka circle. K Srinivas, Jayant Khosla and Deepak Mehrotra will continue to report to Sanjay Kapoor, Jt president, Bharti Airtel Ltd. Commenting on the new organisational structure, Manoj Kohli, president, Bharti Airtel Ltd, said, "The formation of a new structure is the result of the organisation's objective to transition high performers across businesses and provide them with larger responsibilities. I am confident that through these changes in the leadership teams, we will enable Bharti Airtel to take a quantum leap in setting 'best in class' performance parameters both in India as well as overseas."

Airtel provides SMS cricket updates

-Bharti Mobinet Ltd, the Bharti group company that provides the AirTel mobile service in Chennai, today launched its GPRS (General Packet Radio Service) network and an MMS (multi-media messaging) on the GPRS platform

-AirTel unveils new ring tones for Karnataka cellular Market

-AirTel Subscribers exceed 3 million mark

-AirTel unveils RAD system

-Mr P M Sinha resigns from the Board of Directors of the Company with effect from March 31, 2003.

-Bharti TeleVentures announces the completion of merger with Bharti Mobitel

-Bharti Mobitel Ltd. merged with Bharti Cellular Ltd.

-AirTel reintroduces 'Mobile 2 Mobile' offer for Karnataka customers

-AirTel, Touchtel jointly offer freeTouchtel land line for post-paid Airtel connection

-AirTel rolls out voice mail service for pre-paid Customers.

-AirTel unveils new scheme for pre-paid customers giving away free talk time worth Rs 10 crore

-Airtel surpasses 4 lakh subscriber base in Karnataka

-Bharti announces new tariff plan AirTel 012-Offers 0-1-2, a new cellular package for the customers, which means zero charges on incoming calls, Re 1 on mobile-to-mobile outgoing calls, Rs 2 on mobile-to- mobile STD calls.

-Rolls out Airtel messenger service

-AirTel offers bundled handset, connection package for Rs 5715

-Airtel slashes SMS rates to 60 paise; excludes Delhi and Mumbai

-Bharti cellular, wholly owned subsidiary of Bharti Tele-Ventures, increases its stake to 100% in Bharti Mobile

-Iinks distribution pact with Hathway Cable. With this alliance, Bharti is said to be the first telecom firm to step into television distribution services

-Six cell operators move over from Bharti to VSNL

-Airtel augments cellular coverage in TN by including Arcot & Walajapet in its network

-Airtel ties up with Coke in Chennai to sell its Magic prepaid cards

-Airtel embarks on network expansion in Hyderabad

-Airtel unveils IndiaOne Long Distance Calling Card

-Airtel introduces unified tariff package in TN, Chennai

-Airtel becomes front runner in Karnataka's mobile services market

-Bharti Tele launches 'Always on' service to its subscribers

-SBI, AirTel announce EMI offer at Rs 299

-Bharti and MTV join hands to launch new SIM card

-AirTel unveils new post-paid scheme at zero rental

-AirTel launches `Happy Plan' in AP

-Airtel emerges as the highest selling pre-paid card

-Airtel join hands with Alcatel & Videocon to launch new scheme

-AirTel service provider touches 5 lakh customers in Punjab

-Airtel offers 5 new services for its customers in Mumbai

-Bharti launches first dual band network in Delhi

-Gets 14th place among top 25 Cos in India

-Bharti Mobile crosses 4 lakh mobile subscribers in AP

-Airtel holds top position in terms of dealer penetration

-Prof. V S Raju has been inducted on the Board of Directors of the Company.

-Touchtel launches SMS service in fixed line phones in Karnal, Panipat

-AitTel unveils special offers in Kerala

-AirTel launches InnoWest for the western region

-Bharti Tele-Ventures enters into an agreement with Telesystem (Mauritius) Pvt. Ltd

-Airtel slashes out going sms price to 30ps

- AirTel on December 16, 2003 announced the launch of expense tracker service, which provides customers the option of tracking their day-to-day expenses on a daily or monthly basis. To avail of this service, the customer

should register himself by sending EXP REG Your mail ID{gt} to 3020. This service will allow a user to track expenses, while on the move by sending an SMS. Each SMS sent to 3020 would cost Rs 3.

-AirTel introduces MTV Club Card in Chennai

2004

-Bharti unveils new card for Mecca piligrims

-AirTel enrolls 50,000 customers in its mobile service in 60 days

-Launches WAP enabled portal Service in Kerala

- Bharti Cellular's AirTel has extended its mobile connectivity to Karaikkal,

Nagur, Mannargudi and Kovilpalayam in Tamil Nadu circle.

-Airtel customer base touches new high of 5 lakh mark in Andhra Pradesh

- Mobile service provider AirTel is launching its first ever MMS (Multi Media

service) downloads in Tamil. The launch of this service has been timed to coincide with Pongal.

-AirTel tie up with MAA TV

-Airtel launches Rs 50 pre-paids recharge

-AirTel launched a family pack for its post-paid Customers in Chennai on January 29. According to a press release, the family pack may have a maximum of 10 members spread across the country. The combined Basic plan fixed charges/rental of all family members in the pack will have to be equal to Rs 450 but less than Rs 1000 for the family 450 pack and above Rs 1000 for the family 1000 pack. The offerings under family pack 450 include 15 free mobile to mobile STD minutes within the family, 50 free local calling minutes to each family member, calls within the family in same circle at 50 paise per minute, 25 free local SMS and one subscription alert service free for 3 months.

-Bharti Tele-Ventures enters into a three year service agreement with Ericsson

-Bharti Tele-Ventures (BTVL) has signed and received unified access service licence to provide GSM services in five circles including Uttar Pradesh (East), West Bengal & Andaman Nicobar, Orissa, Bihar and Jammu & Kashmir. The licence has been granted to Bharti Cellular Ltd (BCL), the cellular arm and subsidiary of BTVL.

-Airtel announces the signing of the first-ever bilateral roaming agreement between an Indian mobile service provider and its counterpart in Pakistan. This facility will be available to pre-paid as well as post-paid customers. AirTel's roaming agreement is with Mobilink, the only GSM cellular service provider in Pakistan

-Acquires switching systems from Tekelec that will give a technological edge to the company

-Bharti Tele-Ventures Ltd signed an information technology outsourcing deal with infotech major IBM, estimated to be in the range of 0-750 million for a ten-year period.

-Jayant Khosla, new chief executive officer, Mumbai

-Signs MoU to join the South East Asia - Middle East - Western Europe 4 (SEA-ME-WE-4) consortium along with 15 other global telecom operators.

-Bharti Tele-Ventures has struck a deal with Shyam Telecom to buy out the latter's 67.5 per cent stake in cellular services company Hexacom for Rs 430 crore.

-Bharti Tele garners 0 m via FCCBs

- Samsung India Electronics Limited has tied up with cellular operator Bharti for bundling its mobile handsets with a connection.

-The Bharti group finalised a Rs 500-crore deal to share its national long-distance (STD) network with VSNL in a first-of-its-kind accord between two top telecom service providers in a bid to optimise capacities in the NLD segment.

- Internet gateway and services provider, Videsh Sanchar Nigam Ltd. (VSNL) has signed a Right to Use (RoU) agreement to deploy mobile telephony major, Bharti Tele-Ventures' existing National Long Distance (NLD) backbone.

-Airtel offers talktime transfer service

-Airtel has announced money-back guarantee offer in case of call drop or poor network experience for its subscribers

Airtel launched two-way international roaming and GPRS for prepaid customers in the Maharashtra and Goa circles

-India's leading cellular company Bharti Tele-Ventures has bagged the Asian Mobile News operator of the year award in India and the subcontinent

-Bharti Tele-Ventures Ltd has awarded a million equipment contract to Swedish telecoms company Ericsson

-Bharti Televentures announced formation of a new strategic business unit to offer various telecom and IT services through a single contact

-Bharti Televentures unveiled a mobile portal featuring sports,entertainment and news among others

-Airtel ties up with Micro Tech to set up 'Mcops' vehicle security system

-Bharti Tele-Venture on July 19 launched ring back tone service which is a personalized mobile music service where the caller hears songs and other sound clips instead of the traditional switchboard ring-ring tone

-Airtel, a private telecom services provider, has commissioned its first 24x7 customer service centre in Andhra Pradesh

-Airtel unveils Rs 199 pre paid card

-AirTel join hands with NMIMS to offer executive MBA programme

-AirTel introduces new scheme for hearing impaired in Maharashtra & Goa

-AirTel inks pact with JP Mobile

- Rolls out Enhanced Data Rate for Global Evolution (EDGE) network in Pune on September 9, 2004, Ties up with Nokia for sale of Nokia 6230, an EDGE-enabled handset.

-AirTel unveils first virtual calling cards in India

-BTVL rolls out EDGE services in Bangalore

-Airtel rolls out Full Talktime Advantage card

-Airtel rolls out wi-fi services in Mumbai

-BTVL launches new 'Airtel Broadband Friendly Offer'

-Airtel launches GPRS services for pre-paid customers

-Airtel partners with ITPO to set up Wi-Fi network in Delhi

-Airtel launches EDGE services and a new pre-paid plan for Chennai

-Airtel introduces LAS in Karnataka

2005

-Airtel launches video services for its GPRS customers on February 22, 2005

-Airtel unveils new TV ad featuring Sachin, Sharukh

-Bharti Tele-Ventures launches telecom network in Andaman & Nicobar

-BTVL unveil fixed line, broadband services

-Bharti inks 5-m deal with Nokia for rural network expansion

-Bharti Tele Ventures Ltd has announced that Airtel, ICICI Bank & VISA have joined hands to launch mChq - a revolutionary new service - a credit card on the mobile phone

-Bharti Tele Ventures - Airtel introduces BlackBerry Connect in India

-Bharti Tele Ventures announces agreement with Vodafone

-Airtel unveils 'free flight' offer

-Airtel unveils starter pack

-Bharti Tele-Ventures launches under sea cable system

2006

-Airtel unveils Re 1 STD plans

-Airtel launches NetXpert.

-Airtel launches Post2Pre recharging service on April 04,2006.

-Airtel sets up customer centre

-Mobile service provider Airtel today announced the launch of `Save My Phone Contact' service for its pre-paid and post-paid customers in Delhi

-Bharti Tele Ventures bags 'Wireless Service Provider of the Year' & 'Competitive Service Provider of the Year' awards

-Sunil Mittal bags CEO of the Year award

-Cellebrum join hands with Airtel

-Airtel Mega unveiled in Coimbatore

-Airtel joins hand with Microsoft

-Bharti Airtel Ltd has informed that Microsoft and the Company announced a strategic partnership that will offer a range of software and services for small and medium businesses (SMBs) in India.

-Bharti Airtel Ltd on Nov 8, announced a first-of-its-kind alliance with the Adani Group for establishing an end-to-end modern telecommunication network infrastructure for the latter's multi-sector special economic zone (SEZ), located near Mundra Port in Kutch district of Gujarat.

2007

-Bharti Airtel, telecom major, has come out with a slew of initiatives including buying out SingTel's 50 per cent stake in joint venture under sea cable company Network i2i for 0 million.

-Bharti Airtel on Feb 11, has been awarded QCI-DL Shah National Award on Economics of Quality.

-Bharti Airtel Ltd has announced the following changes in the operational leadership structure and roles in the Company effective April 01, 2007.

-Bharti Airtel Ltd on April 01, 2007, has announced the reduction in International Long Distance Tariffs (ISD) for all its mobile customers in India.

-Airtel signs agreement with HTC for touch screen mobile.

2008 - Nokia Siemens Networks on Jan 3 declared that it has been awarded a multi million euro contract from Bharti Airtel Ltd for deployment of a single interactive voice response (IVR) platform across 23 circles. The three-year turnkey contract comprises designing, planning, systems integration and optimisation services to raise overall customer experience. The new IVR solution will enable Airtel to deliver services such as voice SMS, televoting, call management services, caller ring back tone and voice portal on a faster time-to-market basis and, therefore, reduce OPEX costs. - Bharti Airtel Ltd on February 13, 2008 has announced that it has achieved the 60 million customer mark. This landmark has catapulted Bharti Airtel into the club of top mobile operators in the world in terms of subscriber base. The 60 million customer base covers mobile as well as fixed line and broadband customers.

- Bharti Airtel tied up with US-based Apple Inc to bring the popular GSM-based iPhone in the country.

- Bharti Airtel Ltd has forged a technology alliance with Infosys Technologies Ltd to launch its Direct-to-Home (DTH) television services. Infosys, through its digital convergence platform, will offer a suite of products including devices, application servers and interactive applications for Airtel's DTH services.

2009

- Bharti Airtel HAS signed a five-year managed services deal valued at 0 million with Alcatel Lucent for its fixed-line and broadband operations.

- Bharti Airtel launched the 'Airtel Advantage' initiative. The initiative is aimed at offering the added advantage to Airtel customers to be in touch with each other at an affordable rate of 50 paise per minute, be it a national long distance call (STD) or a local call.

- In order to create products and services for the small, medium and Large enterprises, Bharti Airtel and Cisco announced a strategic business alliance. The alliance would combine the strengths of Airtel's network service and Cisco' Internet Protocol (IP) technologies.

- Bharti Airtel - Airtel and mChek announce milestone of One Million users; introduce a broad range of new mCommerce services.

2010

- Bharti Airtel submitted its bid for 3G spectrum, the auction for which starts from April 9.

Board of Directors

The  board of directors of the Company has an optimum mix of executive and non-executive  directors,  which  consists  of  two executive and fourteen non-executive directors.The  Chairman  and  Managing  Director,  Mr.  Sunil  Bharti  Mittal, is an Executive Director and the number of Independent Directors on the Board is 50%  of  the  total  board  strength.  The  independence  of a director is determined  on  the  basis  that  such director does not have any material pecuniary  relationship with the Company, its promoters or its management, which may affect the independence of the judgment of a Director. The  board  members  possess  requisite  skills,  experience and expertise required to take decisions, which are in the best interest of the Company

The composition of the Board is as under:

Sunil Bharti Mittal

Rajan Bharti Mittal

Akhil Gupta

Rakesh Bharti Mittal

Chua Sock Koong

N. Kuma

Craig Ehrlich

Mauro Sentinel

Pulak Chandan Prasad

Bashir Abdulla Currimjee

Ajay Lal

Arun Bharat Ram

Manoj Kohl

Nikesh Arora

Tan Yong Choo

Lim Chuan Poh

Bharti Airtel Announces Strategic Organisation Changes For Future Growth 13.01.10 05:32 Age: 101 days

 

Creates International Business Group for enhanced focus on

international expansion beyond India and South Asia

Manoj Kohli to head the International Business Group and lead

Airtel’s global foray as CEO (International) & Joint MD

Sanjay Kapoor promoted to CEO, Bharti Airtel (India and South Asia)

to consolidate Airtel’s leadership position    

New Delhi, January 13, 2010: Bharti Airtel Limited, one of Asia’s leading

telecom services provider, today announced strategic organizational changes

with the objective to enhance its focus on expanding operations to international

markets beyond India and South Asia and further consolidate its leadership

position in India.

The company announced the creation of a new, empowered and dedicated

International Business Group that will be responsible for expanding the

company’s operations beyond India and South Asia region. Manoj Kohli, who is

currently the CEO (India and South Asia) & Joint MD of the company, will head

the International Business Group as CEO (International) & Joint MD and will

continue to be a member of the Bharti Airtel Board. The International Business

Group will comprise a team of seasoned and experienced professionals,

including from within the Bharti group, from areas such as Business

Development, Networks & IT, SCM, Project and Performance Excellence,

Brand and Customer Experience.

Sanjay Kapoor, currently the Deputy CEO of the company, will be elevated to

the position of CEO (India and South Asia), Bharti Airtel. Sanjay would have

end-to-end responsibility of leading India and South Asia businesses of Bharti

Airtel and will drive growth and business synergies in Mobile Services,

Telemedia Services, Enterprise Services and DTH. He will lead Bharti Airtel

towards strengthening its position as a benchmark in innovative practices,

brand leadership, operational efficiency, customer value and leadership depth.

Mr. Sunil Bharti Mittal, Chairman & Managing Director, Bharti Airtel said, “The

next phase of our journey is set to be another game changer – requiring

superior thrust and focused leadership. We continue to win in the Indian

telecom market, which is going through a phase of hyper competition. At the

same time, we will be developing comprehensive plans for our journey to cover

emerging markets beyond India and the South Asia.”

 “Bharti Airtel has one of the finest management teams in the country and a

strong leadership pipeline. This new structure will leverage our management

depth and build a strong platform for fulfilling our global vision. Manoj and

Sanjay, are amongst the finest professionals in telecom industry not just in

India but across the world and have contributed immensely to the success of

Bharti Airtel. I wish both of them the very best for their new assignments.”

added Mr. Sunil Bharti Mittal.

Both Manoj and Sanjay will report to Sunil Bharti Mittal, Chairman & Managing

Director, Bharti Airtel. The new organization structure is effective 01 April 2010.

About Bharti Airtel

Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asia’s

leading integrated telecom services providers with operations in India and Sri

Lanka. The company had an aggregate of over 118 million customers as of end

November 2009, including 116.01 million mobile customers. Bharti Airtel has

been ranked among the six best performing technology companies in the world

by Business Week.

Bharti Airtel is structured as four strategic business units - Mobile, Telemedia,

Enterprise and Digital TV. The mobile business offers services in India and Sri

Lanka. The Telemedia business provides broadband, IPTV and telephone

services in 95 Indian cities. The Enterprise business provides end-to-end

telecom solutions to corporate customers and national and international long

distance services to carriers. The Digital TV business provides Direct-to-Home

TV services across India. All these services are provided under the Airtel brand.

Airtel’s national high-speed optic fibre network currently spans over 113,326

Rkms covering all the major cities in India. The company has two international

landing stations in Chennai and Mumbai, that connect two submarine cable

systems - i2i to Singapore and SEA-ME-WE-4 to Europe

Bharti Airtel extends partnership with Ericsson

• Airtel users to enjoy an enhanced voice quality and faster data access • Agreement will enable Airtel to put in place a converged network and expanded coverage in rural India • Ericsson will expand and upgrade Airtel’s network in 15 circles

New Delhi, March 31, 2010: Bharti Airtel and Ericsson further strengthened their strategic partnership with a USD 1.3 billion network expansion contract. Airtel users will enjoy an enhanced voice quality and faster data access. The agreement will enable Airtel to put in place a converged network and expanded coverage in rural India. Ericsson will expand and upgrade Airtel’s network in 15 of India’s 22 telecom circles.

“Our pioneering model of aligning with strategic partners who share our vision and bring in world-class experience and expertise to execute our plans has helped us focus on our customers and market place,” says Sanjay Kapoor, CEO- India & South Asia, Bharti Airtel. “The extension of our fifteen years association with Ericsson is testimony to the strength of the relationship as well as the success of the model. We continue to be delighted with Ericsson’s expertise in network expansion and transformation, helping us to reduce operating expenditures and enhance network quality. This way we can continue to provide a superior customer experience.”

Hans Vestberg, President and CEO of Ericsson, says “Airtel is poised to spearhead

the next telecom revolution in India and take the 2G experience to greater heights. In this partnership, we will set a new benchmark for the world in terms of network size and quality, types of services and end-user experience.”

As part of this contract, Ericsson will supply its industry-leading portfolio of energy efficient 2G/2.5G radio base stations, circuit and packet core, microwave transmission and Intelligent Network. In addition, Ericsson will ensure that Bharti Airtel’s core and transport network is 3G-ready in order to reduce time to market and enable the fast rollout of 3G services at a later date. The expansion covers introduction of some of the latest technologies within the wireless world which will bring better quality voice to end users, support more users in using one base station, enhanced data rates using Evolved EDGE technology and other new services.

Ericsson is the largest telecom network supplier supplying, for example, mobile, wire line, DTH, device management and variety of services such as prepaid to Airtel.

About Bharti Airtel Limited : Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asia’s leading integrated telecom services providers with operations in India, Sri Lanka and Bangladesh. In South Asia, the company had an aggregate of over 134 million customers as of the end February 2010, including 124.6 million mobile customers in India. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek.

Bharti Airtel is structured as four strategic business units – Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia business provides broadband, IPTV and telephone services in 94 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long-distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand. Airtel’s national high-speed optic-fiber network currently spans over 118,337km across India. Airtel's international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY

Bharti Airtel crosses the 50 million customer mark 01.10.07 08:37 Age: 3 yrs

 

Category: Recent Highlights, FY2007-2008

Becomes the fastest private telecom company in the world to achieve this

milestone

Enters into the league of the world’s top telecom companies, moves

towards  top 5 global mobile companies

Adds last 25 Million in just 14 months, accelerates towards the 100

million customer mark

Rapidly expands network, to roll out across all census towns and over

5,00,000 villages – covering over 95% of the population.

New Delhi, October 1, 2007: Bharti Airtel, India’s leading telecommunication

services provider, today announced that it had crossed the 50 million customer

mark. With this, Bharti Airtel has achieved the distinction of becoming the

fastest private telecom company in world to achieve this landmark in a single

country - within 143 months of start of operations. The 50 million customer base

covers mobile as well as broadband & telephone customers.

Commenting on this major global landmark, Mr. Akhil Gupta, Joint Managing

Director, Bharti Airtel said, “We are delighted to have achieved this major

landmark, which puts Bharti Airtel amongst the top telecom companies in the

world. It underlines the strength of our unique business model and our vision to

provide affordable services like lifetime prepaid to customers across the length

and breadth of the country.  I would like to thank our partners for having shared

our vision. This milestone highlights the emergence of India as one of the top

telecom markets in the world and we are proud to have been at the forefront of

this growth. Going forward, we believe this growth momentum will remain intact

and we are gearing towards the 100 million customers mark.” 

Bharti Airtel crossed the 10 million customer mark in November 2004. In July

last year, it crossed the 25 million customer mark. The company added the next

25 million customers in just 14 months. This is amongst the fastest rate of

customer additions by any telecom company in the world.

Mr. Manoj Kohli, President & CEO, Bharti Airtel added, “This is a very proud

moment for us and I would like to thank our 50 million customers for believing in

Airtel. It is a tribute to our commitment to provide best-in-class services to our

customers and lead the market with exciting innovations. We are committed to

create a world-class organization and benchmark it with the best in the world.

As the market gets ready for the next wave of growth, we are committed to

expanding our telecom networks wider and deeper across the country and

partner India’s growth story.”

In the mobile business, Bharti Airtel plans to make considerable investments

in Network expansion to establish presence in all census towns and over

500,000 villages across India by 2010, thereby covering 95% of the country’s

total population. The company’s strategic focus will be on further strengthening

the Airtel brand through best-in-class customer service, which is backed by

wide national distribution.

In the Enterprise business, Bharti Airtel will invest substantially in the long

distance business to achieve the scale of a global carrier within next 2-3 years.

It is also strengthening the corporate business towards becoming a preferred

managed services partner for the top 2000 corporations. In Broadband &

Telephone SBU, Bharti Airtel will initiate large-scale deployments of broadband

network infrastructure in 94 towns, with a sharp focus on the home and SME

segments. It is readying to offer triple play to its customers with the launch of its

IPTV service. The company is also looking at commencing national DTH

operations by the end of the current fiscal.

 

About Bharti Airtel Limited:

 Bharti Airtel Limited, a group company of Bharti Enterprises, is India’s leading

integrated telecom services provider with an aggregate of 50 million customers.

Bharti Airtel has been rated among the best performing companies in the world

in the BusinessWeek IT 100 list 2007.

Bharti Airtel is structured into three strategic business units - Mobile services, Broadband & Telephone (B&T) services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The B&T business provides broadband & telephone services in 94 cities. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 53,000 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe.

The Airtel subscriber base according to COAI - Cellular Operators Association of India as of January 2010[16]] was:

Chennai - 4,656,675 Delhi - 1,822,208 Mumbai - 3,003,201 Kolkata - 2,746,100 Madhya Pradesh - 6,212,992 Gujarat - 5,112,601 Andhra Pradesh - 12,425,791 Karnataka - 12,153,094 Tamil Nadu - 8,033,771 Kerala - 3,076,728 Punjab - 4,581,187 Maharashtra - 6,518,134 Uttar Pradesh - 3,653,016 Uttar Pradesh East - 8,462,726 Rajasthan - 9,925,141 West Bengal & Andaman and Nicobar Islands - 5,070,213 Himachal Pradesh - 1,273,922 Bihar - 10,338,828 Orissa - 3,836,091 Assam - 2,194,310 North East. States - 1,357,383 Jammu and Kashmir - 1,804,047

The total is 131,714,243 or 32.86% of the total 404,349,733 GSM mobile connections in India till December 2009; and presently the Number 1 operator in India.

On the 9th of May, 2009 Airtel signed a major deal with Manchester United Football Club. As a result of the deal, Airtel gets the rights to broadcast the matches played by the team to its customers.

About Airtel and Airtel Calling Cards

Airtel Tired of a no-network or a disturbed network or an unclear voice? Your search for the most money saving and easy calling facility ends at Airtel. Enabling 50 million valued customers get in touch with one another everyday across the globe, Airtel introduces new features for you regularly. You can avail a whole array of prepaid and post-paid options at the most competitive prices-the best among all telecom providers so that all sections of people from any part of India can enjoy the Airtel experience.

Delivering quality services in three sectors-mobile, telemedia (ATS) and enterprise, Bharti Airtel today stands as the numero uno among the country's telecom services provider. We are the only telecom brand awarded with the global 'Best Brand of the Year' award and also credited as the best GSM carrier across Asia. If you collect the statistics from every state in India on Airtel users, you will be amazed that the majority belongs to the Airtel family.

Airtel Call Home

There's good news for all those who are settled in the USA including students and business visitors there. Airtel has launched Airtel Call Home, the USA to India Calling Cards service. Cheaper than all other USA to India calling cards, the Airtel Call Home Calling Cards is a must-have for you to stay in touch back . By Airtel Calling Cards you can go mobile in US and talk to your friends, family and clients at only 6 Cents per minute on any mobile and 7 cents a minute on landline phones. At so less the cost, almost half the rate of other USA to India calling cards, you can enjoy an uninterrupted and unmatched quality talking experience. Registering for Airtel Call Home Calling Cards is so simple and easy.

Free Airtel GPRS, only Airtel

You need a PC or a Laptop and the required connectivity tools ,ie.,Serial/USB cable OR Infrared Device OR Bluetooth dongle

1) Activate Airtel Live! ( It’s FREE so no probs)

2) Create TWO Airtel gprs data accounts (yep TWO) and select theFIRST as the active profile.

3) Connect your mobile to the PC (or Laptop) and install the driver foryour mobile’s modem.

4) Create a new dial-up connection using the NEW CONNECTIONWIZARD as follows

Connecting Device : Your mobile’s modemISP Name : Airtel (or anything you like)Phone Number : *99***2#Username and Password : blank

5) Configure your browser and download manager to use the proxy100.1.200.99 and port 8080.( My advice is to use Opera since youcan browse both wap and regular websites)

6) Connect to the dial-up account. You will be connected at 115.2kbps (but remember, that is a bad joke).

7) Pick up your mobile and try to access any site. You will get “AccessDenied…”(except for Airtel Live!). IT DOES NOT MATTER.Keep the mobile down.

8 ) On the PC ( or Laptop) open your browser, enter any address ,press ENTER and…….WAIT

9) After a few seconds the page will start to load and you have theWHOLE internet at your disposal.

Branding Based of Consumer Perception

Branding has everything to do with consumer perception. Brand is the link between the message that companies want to convey to the target market and the message that the target market perceives of the message. Perception is, in itself, a complex phenomenon that plays a major role in influencing complex human behaviour – and a better understanding of the idea of perception would throw a lot of light on the importance of this phenomenon in branding and advertising.At a basic level, people never know facts – at best, they only think they know. And they know only that which they perceive. When people perceive, they are in receipt of sensory signals that get translated into images or objects in their mind. In reality, what those signals depict may not be what it is interpreted to be.

Perception and Human Behaviour: This problem of perception, where what is perceived may not be what it really is, arises on account of the numerous sensory impulses that the human mind receives. And perception is largely dependant on the personality, the person’s experiences, his mood, his emotions, his past and his future aspirations. Experiments conducted on

perception have yielded results that have underlined the importance of projecting the right image to the person to whom the message is addressed; on a similar scale, the phenomenon of perception also provides insights into the vulnerability of the human mind, as to how easily human perception can be distorted and manipulated to suit the purpose and intent of the message.

Psychological Experiment on Perception: In an experiment done on two sets of subjects, they were presented with the CV of a lecturer. Team A was presented with the CV where words were modified to give a dull and boring impression of the lecturer; Team B was given the same CV of the same lecturer where words were modified to give an impression of energy and vitality. Expectedly, teams A and B portrayed the same CV as being dull and interesting, respectively.

Later, members of the two teams were asked to attend a lecture by the lecturer simultaneously. At the end of the lecture, when asked for their feedback, Team A said the lecturer was cold and aloof while Team B said the Lecture was warm and friendly! (Ref: Marketing Magazine)

The human mind can easily be influenced to make it see only what we want it to see and it sees only that which it thinks the reality is. It is this power of perception that needs to be carefully leveraged by advertisers and marketers to influence consumer behaviour. Brands that do not pay attention to the phenomenon of Perception risk being dumped, despite representing products of the best quality.

Bharti Airtel awards USD 700 million network expansion Contract to Nokia Siemens Networks

(New Delhi, India – February 11, 2010)

Airtel users to enjoy an enhanced service experience due to state-of-the-art network technology equipment.

The network upgrade will enable Bharti Airtel to achieve higher customer satisfaction in a more cost effective manner. 

Nokia Siemens Networks is expanding and upgrading the operator’s 2.5G network to increase network capacity by 50% in eight circles.

Bharti Airtel Limited, Asia’s leading integrated telecom services provider and Nokia Siemens Networks today further strengthened their strategic partnership with a USD 700 million network expansion contract. The contract includes network planning, implementation and project management, handling of local logistics and materials, as well as system integration for the base station sites.

This GSM network expansion will cover the eight existing circles of Mumbai, Maharashtra & Goa, Gujarat, Madhya Pradesh & Chattisgarh, Bihar & Jharkhand, Orissa, Kolkata and West Bengal where Nokia Siemens Networks already provides equipment and managed services for Bharti Airtel. With close to 60% of Airtel’s monthly customers coming from rural regions, this contract will enable Airtel to further aggressively expand its footprint into rural India.

“Airtel continues to drive innovation and leadership in the telecom sector. This expansion will not only expand our networks deeper into the rural hinterland but will also allow us to deliver a rich end-user experience, and satisfy the increasing demand for top-quality services,” said Sanjay Kapoor, chief executive officer designate,

Bharti Airtel. “We are delighted with Nokia Siemens Networks’ proven expertise and deep understanding of our requirements along with the assurance of network infrastructure that helps us sustain our leadership edge in India.”

“The unprecedented growth in the Indian telecommunications sector is compelling telecom operators to offer compelling solutions,” said Rajeev Suri, chief executive officer at Nokia Siemens Networks. “With this upgrade, Bharti Airtel can enhance network efficiency for a better end-user experience and, just as importantly, reduce the overall cost of owning and operating its network.”

Nokia Siemens Networks will deploy its energy-efficient network solutions, including Flexi multi-radio base stations, packet core platforms and microwave solutions for new and legacy networks to boost performance at a lower total cost of ownership and reduced carbon footprint.

The project will result in improvements to network capacity and spectral efficiency by employing a full range of services comprising network planning, implementation and optimization. Nokia Siemens Networks will also provide an operations and business management platform for the effective monitoring and management of the network. In addition, the company will ensure that Bharti Airtel’s core and transport network is 3G-ready in order to reduce time to market and enable the fast rollout of 3G services at a later date.

Nokia Siemens Networks already supplies Bharti Airtel with a wide spectrum of solutions, including device management, mobile network portability, next-generation fixed-network and an interactive voice response system.

Now record TV from your mobile with ‘Airtel digital TV Recorder’

A first of its kind example of convergence between the mobile and TV screen

• Offers industry first feature to record TV shows from anywhere in the world using mobile phone

• Provides unique features of search, series recording, time recording

• Available at Rs. 6990/- across India for new customers and Rs 5990/- for existing Airtel digital TV customers

New Delhi, April 7, 2010: Airtel digital TV- the DTH service from Bharti Airtel - today announced the launch of ‘Airtel digital TV Recorder’, an enhanced Set Top Box (STB) with capability to record live television, anytime, anywhere. A first of its kind example of convergence between the mobile and TV screen, Airtel offers customers the convenience, to record their favourite shows using their mobile phones from anywhere in the world.

Speaking on the occasion, Ajai Puri, Director and CEO - DTH, Bharti Airtel, said, “At Airtel, we believe that the key to our brand is innovation and technology is one vital element of our innovation endeavours. This product would be a lifestyle enabler that will significantly change TV viewing trends in India. It is also strategic as it brings together the TV screen and the Mobile screen. The launch underlines our key strength of understanding consumerneeds and using technology to deliver a simple elegant benefit through the most ubiquitous element of ones life today- the mobile.”

Airtel digital TV Recorder will be available at Rs 6990/- to all new customers and at Rs 5990/- to all existing Airtel digital TV customers going in for an upgrade. To avail the service, customers can buy the digital TV Recorder from a near-by retailer and call customer care at 18001028080 for activation. Customers need to send an sms from the registered mobile number linked to the Airtel digital TV account with ‘mguide’ to 54325 and download the mobile recording application. Using their customer ID and password they can log on and record shows from any mobile Java and GPRS enabled handset.

Airtel digital TV Recorder offers many unique features to customers:

• HDMI port for video output

• Stores upto 100 hours of recording

• Option to search for any television show up to 7 days in advance using the remote

• Option to search for any television show for 2 days on mobile

• Facility to pause live television programme for upto 45 minutes

• Offers ease of search by program name, show details and/or date/time using the remote

• Provides program information instantly, including description, length and rating on the mobile

• Convenience to record a single episode or an entire series in just two clicks using the remote

• Option to give fixed time based commands to record show

The Airtel digital TV recorder offers customers the unique advantage of a HDMI (High Definition Multi Media Interface) port for Video output which means customers with the latest LCD TVs can enjoy the highest picture quality. In addition the Airtel digital TV Recorder allows the customer to search programmes by name or time or click on Most Viewed Channels for easy surfing. These unique features coupled with a great viewing experience are backed by 24x7 customer care.

Airtel digital TV – the DTH service from Bharti Airtel – is a leading national level DTH service in the country on MPEG 4 with DVBS 2 technology. Airtel has introduced the first universal remote in India, 9 interactive (iTV) applications, a multilingual EPG, low battery indicator and more that offer customers the freedom to book movie ticket or update themselves on the latest stock news.

About Bharti Airtel Limited : Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asia’s leading integrated telecom services providers with operations in India, Sri Lanka and Bangladesh. The company has an aggregate of around 137 million customers across its operations. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek.

Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia business provides broadband, IPTV and telephone services in 94 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand. Airtel’s national high-speed optic fiber network currently spans over 118,337 Rkms across India. Airtel's international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY.

AIRTEL 3G-I PHONE

Bharti Airtel will sell iPhone 3GS in India

Bharti Airtel has announced that it has reached an agreement to sell the iPhone 3GS in India. Bharti Airtel is the largest cellular service provider in India, with more than 124 million subscribers. In a statement, Bharti Airtel said the agreement would allow Bharti to bring the latest iPhone to India "in the coming months" without setting an exact release date.

The iPhone 3G has been sold in India by both Bharti Airtel and Vodafone since August 22, 2008, but the iPhone 3GS has yet to go on sale.

Most Indian service providers struggle to ensure decent call quality and while the rest of the world is preparing to adopt 4G, India is gearing up to welcome 3G. The announcement came a day after Bharti submitted its bid in a bandwidth auction for 3G mobile telephony services in India.

The successful bidders will be allowed to offer 3G services on a commercial basis from September 1st. At present, no deal has been announced for the iPhone 3GS at Vodafone.

Consumer Behavior

Value and Relationship Quality

Dr. Jill Novak, University of Phoenix, Texas A&M University.Consumers choose goods and services based on the assumption that they will be rewarded with value and satisfaction. Consumption is the process by which goods and services are used and assigned a level of value by the consumer. That level could be positive, if the customer was satisfied, or it could be negative if they did not find any value in their purchase. Marketers have to provide the right combination of quality, price and customer service in order to give customers positive value and satisfaction. That will in turn create happy, loyal customers. The formula looks like this:Quality + Price + Customer Service = Value and Satisfaction

If a product/service is provided that has low quality, and a high price, that does not create a happy, satisfied customer. At the same time, having a great product at the best possible price means nothing if the customer is treated badly, or not provided with the opportunity to return unwanted items.

So what is meant by 'Quality?'

Quality is a product or service's ability to meet the customers' need or want. Quality is difficult to define, and varies with each consumer, however we can take a look at some of the components of quality for products and services:

Services

Responsiveness-Services are performed in a prompt manner.

Reliability-The service is performed right, the first time, and all subsequent times.

Assurance-Knowledgeable and friendly employees are essential as customers will equate employees behavior with the entire company. If a customer has a bad experience with an employee, they will be less likely to purchase from the entire company's offerings. Customers expect technical competence and professionalism from salespeople.

Empathy-Providing individualized attention to customers will make them feel special and keep them coming back.

Tangibles-Some services provide physical evidence that they occurred, for example a restaurant cooks (service) and provides the food

CORPORATE SOCIAL RESPONSIBILITY (CSR)

Overview

At Bharti, CSR is a way of life. Each department and employee strives to be sensitive to the stakeholders and environment within their work context. Bharti encourages employees to take decisions and design business-linked processes that are sensitive to communities and environment.    Corporate Social Responsibility (CSR) in Bharti encompasses much more than only social outreach programs. It is an integral part of the way Bharti conducts its business. The essence of Bharti’s commitment to Corporate Social Responsibility is embedded in the ‘Corporate Values’, which stem from its deepest held beliefs. These Values are:

To be responsive to the needs of our customers

To trust and respect our employees

To continuously improve our services – innovatively and expeditiously

To be transparent and sensitive in our dealings with all stakeholders

 We encourage our employees to take decisions and design business processes, keeping in mind the following:

Ethics, fairness and being correct

Meeting and going beyond compliances and legal requirements

Showing respect and sensitivity towards stakeholders and communities,

and Nurturing the environment

We practice our CSR beliefs and commitments through a three-pronged approach:

Engaging with stakeholders

Ensuring stakeholder sensitive policies and practices

Undertaking programs for our employees, community and environment

Bharti Airtel sensitizes its employees towards CSR issues at various forums.

We feel that it is important that each employee should understand the importance of environmental, social and economical aspects while taking business decisions. At Bharti, each employee is sensitized towards CSR

issues and thus operations at the ground level are influenced. Such sensitization exercises have resulted in many socially and environmentally

sensitive decisions on the ground. For example, Confidence Plan for hearing impaired people, covers noise-making DG sets at extra cost, investing in consumer awareness campaigns to ensure safe use of mobile are some

examples of the above.

Employee’s

Overview

We believe that one of the most important drivers of growth and success for any organization is its people. At Bharti Airtel, our ‘Mantra’ for employee delight focuses on 5 Ps – People, Pride, Passion, Processes and Performance.

Bharti Airtel has been recognized among the Best Employers in the Country for two successive years – being 14th in 2003 & jumping ahead of several other large conglomerates to an enviable position of the 2nd Best Employer in the Country in 2004. This is a clear demonstration & acknowledgement of the robust, progressive, people as well as business aligned Human Resource practices, which the organization has developed and implemented remarkably in a very short span of time.

Bharti Airtel follows an “open door policy” to approach the management, which helps resolve issues with mutual agreements. We encourage people to stand up against any unfair treatment for which we have the Office of the Ombudsman, where employees can raise any issues regarding business and workplace conduct. Bharti ensures transparency through the various communication policies, strategies and plans. . Regular Employee Communication Forums provides a platform for the employees to raise issues that require resolution.

Our leaders strongly believe in facilitating and initiating activities that help employees manage their health and well-being. Our focus always remains to redefine leadership; we develop leaders who enable performance and inspire their people to unleash their potential. Our people orientation reflects in our vision of being “targeted by top talent”, and a key aspect of our business focus “building a best-in-class leadership team that nurtures talent at every level.”

Employee friendly HR policies have been put in place, which amply reflect the organization’s concern for its people. Some typical examples of these policies and practices include a family-day at office, half day leave for birthdays, gifts for anniversaries, compulsory 10 days off, festival celebration with family, no officialmeetings on weekends, five day weeks, concierge services, call center engagement programs etc. These “care” policies and practices are applied across the organizational levels without any discrimination.

From self-management workshops to aerobics sessions, yoga classes to provision of relaxation/meditation rooms, we ensure that every employee keeps

a check on his/her fitness. Tie-ups with leading health service organizations enable our employees to undertake periodical health check-ups depending upon their age. This facility is also extended to employee family members at discounted rates. The company provides Flexible Group Mediclaim insurance to all employees, covering all kinds of illnesses, accidents and hospital coverage for serious ailments. Apart from these specific engagements, we regularly organize health check up camps, eye check-up camps and stress management sessions. Some of our offices have opened gymnasiums/fitness facilities to ensure that the fitness fanatics do not have to worry about time constraints to remain fit. At many of our locations, we have hired psychologists who undertake personal counseling sessions for employees.

Bharti Airtel offers a flexible compensation structure to its employees wherein the employees have the flexibility to structure their fixed component of their compensation according to their requirements within the ambit of legislation.

Even a sweeper in the corporate office must understand that, if he does not keep the office clean, the visiting shareholders could question the company’s ability to manage a business if they cannot manage their premises well”

Mr. Akhil Gupta

Our Performance Linked Incentive (PLI) schemes are linked with the variable component of our compensation structure. This component is linked to both the individual performance against his/ her set KRAs (Key Result Areas) and the overall performance of the business entity that an employee belongs to. Our leaders and managers understand the need to bring clarity to employees about how their roles, goals and actions align the realization of organization’s vision and goals.The mechanisms like Performance Management System (PMS) and Talent Management Process (TMP) are the key sources of identifying the training needs of the employees and check to competency levels for promotion

Environment, Health and Safety

Overview

At Bharti we believe in the philosophy to refuse, reduce, reuse and recycle. The company has taken many initiatives in this regard, both within the offices for the benefit of our employees; and for outside world for the convenience of the people

Few examples of the initiatives taken are mentioned below:(a) Most of the new Airtel buildings recycle waste water for sanitary and cooling of equipment purposes e.g. DG sets and AC systems. These buildings also have rain water harvesting systems for ground water replenishment where appropriate.

(b) All Airtel offices have energy efficient light fittings and DG sets. We also ensure automation that enables energy savings in our buildings. Building Management System (BMS) – Intelligent Building concept is being followed in all the new Airtel building and campuses that are coming up. The  BMS controls The Heating, Ventilation and Airconditioning (HVAC) system,, electricity load management, water management, parking management, security and safety systems to ensure an efficiently run building on optimal resources.

(c) New buildings also incorporate the concept of and Energy Wheel which optimises energy efficiency in buildings. The AC system in our buildings adds a certain amount of fresh air periodically; In the process of adding this fresh air the cool air within the building vents out which may result into higher usage of energy to bring the cooling/ temperature back. The Energy Wheel concept ensures that as we bring the fresh air in it is pre-cooled thereby optimizing energy efficiency.

(d) Air quality is checked periodically in all Bharti Airtel offices, and based on the results, duct cleaning, carpet cleaning, chair and sofa shampooing is undertaken. Water quality is also monitored in cooling towers for DG sets and Air Conditioner systems so that water born diseases such as legionella, etc. are avoided.

(e) Use of air curtains on major office exits and double glazing also results in significant energy saving.

(f)At the time of oil change in DG sets etc. the discarded oil for disposal is only sent to companies/ vendors approved by the Central Pollution Control Board (CPCB) for proper disposal as per CPCB approved processes. All Bharti Airtel offices follow the basic requirements specified by the Pollution Control Board) and ensure statutory compliance.

(g) All Bharti Airtel offices have fire alarm systems. Periodic fire drills are

carried out in Bharti Airtel offices as a practice. All Airtel offices are provided with First Aid boxes and have identified people as First Aid specialists..

Bharti Airtel takes all its equipment from its key vendors, namely Nokia and Ericsson, who comply with all the required health and safety norms. Each contract with the supplier has a clause that they will comply with our code of conduct and each year suppliers have to give Bharti Airtel a certificate that they are compliant. There is an induction manual for sub-contractors to ensure that they follow all the safety and statutory compliances as well as Bharti Standard Operating Procedures.

Bharti Airtel is in the process of finalizing its Environment/ Health & Safety Policy (EHS) and will apply for ISO 14001 compliance within the next 3 years for each of its facilities.

For outside world

Reduce Paper usage: Due to technological innovations such as e-bills and electronic recharging, Bharti Airtel customers are given a chance to help save the environment. This has led to the major achievement of paper savings of approximately 32,500 sq meter every month. This leads to the saving of 96 trees every year. In addition, as per calculations during 2005-06, and is continuously improving since then. We save 49,000 sq meter in plastic monthly as the reduced usage of paper coupons and bills. These results are all the more remarkable, as these paper savings were achieved despite our customer base increasing

Sharing Infrastructure: We promote and believe in sharing of infrastructure (passive) with other telecom operators. This ensures that we can continue to serve our customers while utilizing minimum resources. This is of great help in nation like ours where we have a huge burden on our natural resourcesAt present, we share around a quarter of our mobile cell sites across the country, with other service providers.We have extended our approach of sharing even for the rural areas, where it makes lesser business sense for operators to roll out. Our efforts have been well acknowledged by the regulator and the government, who have initiated efforts for shared rural roll out.

Reducing Fuel Consumption due to travel: Bharti, having grown to be a large company on many counts, faces the key issue of operations coordination. While one would usually coordinate with others through face-to-face meetings, Bharti has institutionalized the habit of using videoconferencing

and intranet facilities to interact. This significantly reduces the need for transport and thereby fuel consumption, it saves on time and generally creates a much more efficient working atmosphere. Bharti’s earnings calls, i.e. sharing the results with our stakeholders, also happen via audio-bridge. This enables investors and analysts world-wide to link in to the call and raise queries. Bharti does not stop at providing these facilities for internal use though. By offering our services, we enable people across the country to follow the same path and cut down on transport. This is not only convenient; it also saves tremendous fossil fuel consumption.

Green-Shelters: Another key initiative has been the deployment of environmental friendly green-shelters at around 7,000 sites. These green-shelters use high insulation material and Passive Cooling techniques like PCM, a thermal salt, for indoor Base Transceiver Stations (BTS). Due to its high freezing point, PCM provides cooling for 4 to 5 hours without any Air conditioning, thus negating any need of electrical power or diesel generator during that time. This not only saves cost but also minimizes pollution. These green-shelters also keep noise at a minimum. Bharti is the first company in India to initiate such a measure, and is well ahead of governmental regulations on the matter.

Our Green shelter initiative has been appreciated by operators across the world and is being studied for mass deployment in many countries.

Free-Cooling is another technique that we use to maintain temperature level during night hours by circulating cooler natural air from outside to inside the shelter by reworking air conditioner flows. This has reduced air conditioner consumption by almost 30%.

Bharti Airtel is also working with its suppliers and experimenting with alternate sources of energy like solar, wind, bio-fuel/ hydrogen to further reduce environmental impact. We are very keen to look at the viability of these technologies once experiments are being found to be successful like in the case of Green Shelters.

Advertisement Material: Bharti Airtel uses aqua-based ink for all its in-shop branding, in spite of its cost being three times the cost of ink which is normally used. The aqua-based ink is environment friendly and does not emit any fumes and hazard. Sometimes flex materials are used for hoardings, but since they are not disposable these hoardings are donated to poor people so that they can use it as roof-material on their huts.

Community Initiatives

OverviewCorporate Social Responsibility is embedded in, and built upon, the stated ‘values’ of Bharti – the institution. These values guide all our activities and each employee is encouraged to take decisions and design business-linked processes that are sensitive to communities and environment.

“We have an obligation to fulfil to society and the communities in which we operate, and help improve the quality of life for everyone, today and in the future.”Based on the basic guidelines and direction provided in the Code of Conduct, Bharti has undertaken many community programs.

Bharti’s contribution to society is structured through two channels, namely, (a) Bharti’s Corporate Social Responsibility (CSR) Initiatives, including initiatives undertaken by way of employee mobilization as well as running environment related programs; and(b) Bharti Foundation, a separate vehicle established in 2000 to lead the CSR agenda of Bharti Group of Companies

(a) CSR Initiatives @ Bharti Airtel

Bharti Airtel has a nation-wide presence that has grown at an exponential rate in the recent years. Each local office undertakes special programs for the local community, thereby reaching out to people. Many projects like material collection drive and blood donation camps are organized for the welfare of the underprivileged community. Bharti constantly searches for new, innovative ways of reducing the consumption of resources, with the aim of leaving a better and greener earth for future generations.

Response to Disaster

Bharti Airtel’s response to Tsunami Disaster: Bharti Airtel undertook the following initiatives for immediate relief and rehabilitation to Tsunami victims:

1) Built a mobile network in Andaman & Nicobar islands in less than 3

months to aid rapid rehabilitation of the island

2) Donated Rs. 1 Crore to the Prime Minister’s Relief Fund, in

addition to

contributions from employees

Created 29 Airtel Crisis Communications centres in Tamil Nadu Raised resources for Tsunami victims by initiatives such as a ‘Benefit Cricket Match’

Employees of Bharti Airtel also contributed through a Donation Collection Drive, with a difference. All employees were not only given the freedom to choose the amount they wished to donate, but also the agency they wished to donate to. One if the most memorable actions was the heroic way in which a Bharti employee re-established connections after Tsunami hit Tamil Nadu. After being washed away by the wave, this employee went back to work on restoring connectivity for the struck region. Word of his dedication spread within Bharti and he received tremendous response from his fellow Bhartians. Over 80 emails addressed to him were and presented to him in recognition.Bharti Airtel’s response to Assam, Bihar and West Bengal floods: Bharti Airtel also partnered with an NGO to provide relief to the flood victims in the flood hit areas of Assam, Bihar and West Bengal. A ‘Material Collection Drive’ was undertaken across Bharti offices, for collection of material such as clothes, utensils, footwear, blankets, dry ration and monetary donations. 55 cartons of clothes and 65 kilos of ration were dispatched, in addition to monetary contributions.

Bharti Airtel during Mumbai Floods: Bharti Airtel employees climbed up the towers to restore the networks so that our customers could conveniently reach its employees.

Bharti Airtel’s response to Kashmir earthquake: Bharti Airtel’s ‘Rapid Response Team’ responded to the Kashmir earthquake by bringing more than 2000 food packets and water bottles to the affected area. Money, clothes, woolens and blankets were also collected from employees to distribute among earthquake victims.

Other initiatives of Bharti Airtel

Bharti Airtel employees have undertaken varies initiatives to reach out to the local community. Some of such initiatives are listed below

Airtel Ashiana for underprivileged children at the Mohali office of Airtel

BIL North tied up with an NGO to distribute daily surplus food to needy children

Airtel Experience Centre by Access MP… for the benefit of the benefit of visually impaired people as well as people from deprived section of society

Mobile Services Jammu & Kashmir donated free medicines, stationery, clothes and other utility items at the ‘Missionaries of Charity Home for Destitutes’

Mobile Services MP & CG supported the ‘WalkaThon’ to create awareness about diabetes on ‘World Diabetes Day’, organized by the Indian medical Association

Airtel Maharashtra & Goa team visited the Thalassemia Ward of Sassoor Hospital to interact with children as well as the families affected

Airel Kerala team visited an old age home and shared a day full of fun with the members of he home

A tree plantation drive was carried out by Access-NCR, Access-North and Access-UP West Circles, where in free tree saplings were planted.Airtel Madhya Pradesh & Chhatisgarh planted trees on its fourth ‘Circle Inception Day’In Tamil Nadu, Airtel has adopted a corporation park in Chennai city.

Mobile Services Rajasthan supported the ‘Red Ribbon Caravan’ initiative of the Rajasthan State AIDS Control Society, to spread awareness about HIV/ AIDS. During the month-long campaign a caravan of fve vans covered 32 districts of Rajasthan, to spread the awareness of HIV/ AIDS.

Airtel Delhi organized a Blood Donation Camp in association with Indian Red Cross Society

(b) Bharti Foundation

Although CSR is executed at all levels in the organization, the Promoters of Bharti Enterprises established Bharti Foundation in 2000 with a vision, “To help underprivileged children and youth of our country realize their potential.”Bharti Foundation’s mission is to create and support programs that bring about sustainable changes through education, use of technology and information and

best practice sharing.Bharti Foundation has established itself the goals of improving accessibility and quality of education at the school level for underprivileged children, and to provide education and training opportunities to youth

Corporate Governance

 Bharti Airtel Limited firmly believes in the principles of Corporate Governance and is committed to conduct its business in a manner, which will ensure sustainable, capital-efficient and long-term growth thereby maximising value for its shareholders, customers, employees and society at large. Company’s policies are in line with Corporate Governance guidelines prescribed under Listing Agreement/s with Stock Exchanges and the Company ensures that various disclosures requirements are complied in ‘letter and spirit’ for effective Corporate Governance.

During the financial year 2003-04, your Company was assigned highest Governance and Value Creation (GVC) rating viz. ‘Level 1’ rating by CRISIL, which indicates that the company’s capability with respect to creating wealth for all its stakeholders is the highest, while adopting sound Corporate Governance practices.This rating was re-affirmed by CRISIL on April 20,2006.

Market Share Of All Communication Company (in India)

RESEARCH METHODOLOGY

Airtel Reliance Vodafone Idea Other35 18 26 13 8

We have seen that marketing is basically consisting of spotting the

needs of customer and meeting them in the best possible manner. Survey

plays a key role in this process starting with market measurements. Survey

helps the firm in every component of marketing task. It helps the firm to acquire

a better understanding of the consumer, the competition and the marketing

environment. It also adds the formulation of marketing mix product, distribution

and pricing need marketing research support.

Methods used

Research Design : Survey Method

Sampling : Random Sampling

Research Method : Questionnaire method

Technique : Survey

Sample Size : 57 customers

Sample External : Kanpur city

Scope of study : Confined to Kanpur City only

BHARTI AIRTEL LIMITED

This Chart Shown the Relation between Price, Dividends & Earning.

GRAPHICAL ANALYSIS OF FINDINGS

very good

good

no

can't say

Very Good Good No Can't Say10 17 15 15

This graph shows the uses of mobile services

yes

no

LIST OF MOBILE USER

S.NO CUSTOMER NAME ADDRESS

CONTECT.NO AIRTEL

OTHER

FEED BACK

1GLORY ICE CREAM PARLOR ASHOK NAGER 9628087000 YES NO GOOD

Yes No31 26

2 GUGRATI NAMKEEN KIDWAI NAGER 9670476958 YES NO NO

3AMANTRAD FAST FOOD KIDWAI NAGER 3259344 NO YES NO

4KRIMAT MANGODE BANDAR GOVIND NAGER 9889158893 NO YES

CAN’T SAY

5 UTTAM COLLECTION GOVIND NAGER 9838582032 NO YESCAN’T SAY

6 FUN & COOL BARRA-2 9336275739 NO YES GOOD

7 DUVA FOOD GOVIND NAGER 9336014364 NO YESCAN’T SAY

8 ANAMIKA FAST FOOD GOVIND NAGER 9336811532 NO YES NO

9ARORA DOODH BANDAR GOVIND NAGER 2652472 NO YES NO

10SUSHIL PROVISION STORE GOVIND NAGER 9936149080 YES NO

VERY GOOD

11DHARASAN GENERAL & PROVISION STORE GOVIND NAGER 9935782883 YES NO GOOD

12ADARSH PROVISION STORE GOVIND NAGER 9936962300 YES NO

VERY GOOD

13 SUNDAR PAN SHOPVIDHARATHI MARKET 9235080186 NO YES

CAN’T SAY

14 OHMI CORNER GOVIND NAGER 9307262585 NO YES NO

15BALKRISHNA ASHOK KUMAR STORE GOVIND NAGER 9838582016 NO YES NO

16AJAY GENERAL STORE KIDWAI NAGER 9956868753 YES NO

VERY GOOD

17 PANDAY CORNER BARRA-2 9839806393 NO YES NO18 KUMAR BHELPURI GOVIND NAGAR 9005452883 YES NO GOOD

19 KRISHNA SWEETS I.I.T. KANPUR 9918871655 NO YESCAN’T SAY

20 NANAK BAKERISHOP NEHRU NAGER 9389332456 NO YES NO

21 DIXIT. G.S. TILAK NAGAR 9935618152 YES YES GOOD

22ANAND FRESH MULTI ST. KALYANPUR 9450139454 NO YES

CAN’T SAY

23 CHAURASIA PAN PANKI ROAD 3567474 NO YES NO

24 MAHA GORI. G.S. VIKAS NAGAR 9936269147 YES YESVERY GOOD

25KALESH MISTAAN BANDAR ASHOK NAGER

8957546732 YES YES NO

26MAA ANNAPURNA. G.S. KALYANPUR 9336909544 NO YES

CAN’T SAY

27 MANGLA DAIRY VIKAS NAGAR 9935020576 YES YES GOOD

28 KALAYAN-G GOVIND NAGAR 9793007766 YES YESVERY GOOD

29 AMIT COLD DRINKCHAWLA MARKET CHAURAHA 9335264471 NO YES

CAN’T SAY

30 YAKUB ALI ARMAPUR 9956798841 YES NO GOOD

31 SHREE NATH SWEET GOVIND NAGAR 9919243999 NO YES NO32 VISHAL TELECOM BHAUTI 9935418827 YES YES GOOD33 KALAYAN-G LAKHANPUR COLONY 9936160899 YES NO GOOD34 DAADIMA P.C.O. VIKAS NAGER 3272542 NO YES NO

35LAXMI PROVISION STORE VIKAS NAGER 9935240564 YES NO GOOD

36 YOOGI SWEET HOUSE KAUSALPURI 9336851733 YES NOCAN’T SAY

37ANAND MEDICAL STORE LAJPAT NAGAR 2225361 YES NO NO

38 VIPUL DEWEDI BARRA-2 9935659780 YES NO GOOD39 VIPUL KULSHASTH ARMAPUR 9936570544 YES NO GOOD

40 RIGHT CHIOCE GOVIND NAGAR 2650622 NO YESCAN’T SAY

41 JITENDRA KANUJIYA ARMAPUR 9956407881 YES YESVERY GOOD

42 MAA VAISHNAVICHAWLA MARKET CHAURAHA 9307660296 NO YES

CAN’T SAY

43 GOPAL FRUITS NANDLAL CHAURAHA 9935929483 YES NO GOOD

44ANOOP NATH NAMKEEN NANDLAL CHAURAHA 9936201325 YES NO

VERY GOOD

45 SHEDVANI STORE GOVIND NAGAR 9621872227 YES NO GOOD

46CHANDAN CONFECTONARY GOVIND NAGAR 9839465349 NO YES

CAN’T SAY

47 AMIT MEDICAL STORE VIDHARATHI MARKET 9956402840 YES NOVERY GOOD

48 RAJU CORNER VIDHARATHI MARKET 9839555161 NO YESCAN’T SAY

49 CHAWALA NAMKEEN GOVIND NAGAR 3246081 NO YES NO50 JAI MAA MAATHI RATAN LAL NAGAR 9936489238 YES NO GOOD

51 SAI BAROSA FRUITS RATAN LAL NAGAR 9935151717 YES YESVERY GOOD

52SHIVA GENERAL STORE

DABOLI TAMPO STAND 9616773834 YES NO GOOD

53SHAHU GENERAL STORE

DABOLI TAMPO STAND 2209297 NO YES NO

54JAI DURGA GENERAL STORE

DABOLI TAMPO STAND 9235880034 NO YES

CAN’T SAY

55MAA BAGWATI JUICE BANDAR KALYANPUR 9305856934 NO YES

CAN’T SAY

56MAA GOORI JUICE BANDAR VIKAS NAGAR 9936959147 YES YES

VERY GOOD

57 JITENDRA KUMAR ARMAPUR 9935334986 YES YES GOOD

FINDINGS

From the survey of 57 Customers, it was found

that majority of those using Airtel since a year

and above, had opted for it initially because of its

good services.

The major problems faced by Airtel operators

include unavailability of glow sign and banners.

The main reason for opting Airtel provides Best

Signals.

SUGGESTIONS

Supply distribution should improve in the areas Like govind nagar, Barra and kidwai nagar.

Company should appoint Good Sales Representative.

Over all services should be improved for getting more sales and to be the market leader.

The sales executives should try to avoid making false commitments for relising short term goals.

A new scheme in which local Airtel to Airtel free to beat other.

Company should invest on advertising for awareness of the product.

SWOT ANALYSIS

STRENGTHS

Best Network.

Latest technology.

Establish Brand Image.

Good advertising network

WEAKNESS

Entire infrastructure needs a face-lift.

Unskilled labour.

Fear of retrenchment among the workers.

OPPORTUNITIES

Wide market.

Good rural market.

Direct distribution.

THREATS

Stiff competition.

Changing of customer preference.

CONCLUSION

EVERY THING IN THIS WORLD IS MADE TO UTILIZE PROPERLY BUT IT SHOULD BE REACH AT THE PROPER PERSON OR TO THE PERSON UTILIZED AREA. OTHERWISE THE VALUE ADDED TO THOSE THINGS BECAME IN VEIN.

AS THERE IS A PROVERB THAT,

“FAR FROM EYE, FAR FROM HEART”

THUS MARKETING ROLE PLAYS A VERY IMPORTANT ROLE IN ACHIEVING THE OBJECTIVES OF A COMPANY.UNDOUBTLY, VALUE UTILITY IS CREATED BY MANUFACTURE OF PRODUCT OR SERVICES BUT TIME AND PLACES UTILITIES ARE CREATED BY MARKETING ROLE. ACCORDING TO DRUCKER,”BOTH THE MARKET AND DISTRIBUTION CHANNEL ARE OFTEN MORE CRUCIAL THAN THE PRODUCT”. THEY ARE PRIMARY; THE PRODUCT IS SECONDARY. IN AN ECONOMY LIKE THAT OF INDIA, WHERE MARGINAL SHORTAGES CAN LEAD TO DISPROPORTATION DISTORTION IN PRICES, A DEPENDABLE AND EFFICIENT DISTRIBUTION SYSTEM IS VERY MUCH ESSENTIAL. THE DISTRIBUTION SYSTEM CREATES A VALUE ADDED TO ALL MOST ALL PRODUCTS.

ALL FROM THE ABOVE STUDY NOT WITHSTANDING ITS RESTRUCTING EFFORTS AIRTEL IS STILL FAR AWAY WITH

ITS GREAT COMPETITOR LIKE VODAFONE & OTHER TELECOM COMPANY.

QUESTIONAIRE

S.NO.CUSTOMER NAME

ADDRESS

CONTECT .NO. AIRTEL

OTHER

FEED BACK

BIBLIOGRAPHY

REFERENCE

INTERNET

www.google.co.in

MAGAZINES

4Ps Magazine

Business Today

NEWSPAPER

The times of India

Business Standard

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