preparing for “mobilegeddon” on april 21 – google mobile search changes
TRANSCRIPT
Brock Murray, Director of Web Marketingwww.seoplus.ca | @SEOBrock | [email protected]
PREPARING FOR “MOBILEGEDDON” ON APRIL 21 –
GOOGLE MOBILE SEARCH CHANGES
PREPARING FOR “MOBILEGEDDON” ON APRIL 21 –
GOOGLE MOBILE SEARCH CHANGES
• USE THE QUESTION PANE IN GOTOWEBINAR TO ASK US QUESTIONS!
• BEST QUESTION WINS A MOBILE-FRIENDLY WEBSITE
FREE MOBILE WEBSITE
ABOUT BROCK MURRAY• Started as a web designer in 2002• Designed hundreds of websites for
local businesses• Established seoplus+ in 2012• Trainer - Herzing College, Camp
Tech• Contributor – SEMRush, TechSoup
Canada
• What is Mobilegeddon?• How to Prepare for Mobilegeddon• Is Your Site Mobile-Friendly?• Quick Fix• Q & A• One attendee will win a FREE mobile-website!!
AGENDA
MOBILEGEDDON – WHAT IS ALL THE HYPE ABOUT?
MOBILE-FRIENDLINESS WILL BE A RANKING FACTOR
IN MOBILE SEARCH RESULTS AS OF APRIL 21
RECENT GOOGLE ALGORITHM UPDATES
PANDA, PENGUIN, HUMMINGBIRD, PIGEON, MOBILEPAGE QUALITY, LINK QUALITY, SEARCH CONTEXT, LOCAL SEARCH, ACCESSIBILITY
WHY SHOULD I CARE?
ACCORDING TO COMSCORE THERE ARE
24,318,000 MOBILE SUBSCRIBERS AS OF
Q4 2014
MOBILE DEVICE USAGE STATS
TOTAL DIGITAL POPULATION - 2014
MOBILE-ONLY UNIQUE VISITORS INCREASE
PERSONS ACCESSING
DIGITAL CONTENT EXCLUSIVELY ON
MOBILE HAS INCREASED BY
16%
TOTAL MINUTES SPLIT EQUALLY BETWEEN MOBILE & DESKTOP
LOCAL BUSINESS WEB TRAFFIC
20-35% TRAFFIC IS FROM MOBILE
OVER 1 YEAR, WE WOULD LOSE MORE
THAN 50 LEADS
HOW TO PREPARE FOR MOBILEGEDDON
MOBILE WEBSITEOPTION 1:
SEPARATE URLS
Two separate websites. When someone is on desktop they see one site, when they are mobile
they see a different website.
MOBILE WEBSITEOPTION 2:
DYNAMIC SERVING
Website serves a different version of the sitedepending on the browser being used.
MOBILE WEBSITEOPTION 3:
RESPONSIVE WEB DESIGN
Website automatically changes layoutdepending on the screen size.
IS YOUR SITE MOBILE-FRIENDLY?
http://seopl.us/MBT15
TAKE THE TEST!
MOBILE-FRIENDLY TEST
TEMPORARY SOLUTION:WORDPRESS
MOBILE-FRIENDLY FIX
MOBILE-FRIENDLY TEST: WORDPRESS FIX
MOBILE-FRIENDLY TEST: WORDPRESS FIX
MOBILE-FRIENDLY TEST: WORDPRESS FIX
•What is Mobilegeddon?•How to Prepare for Mobilegeddon• Is Your Site Mobile-Friendly? http://seopl.us/MBT15•Quick Fix
RECAP
Q & A
MOBILE-WEBSITEGIVEAWAY
Get in Touch
Address (Head Office) 1114-2720 Queensview DriveOttawa, ON K2B 1A5
PhonePhone : (613) 866-9327Toll-free: (866) 980-PLUS (7587)
Additional LocationsToronto: (403) 456-6438Calgary: (647) 793-2373
WebWebsite: www.seoplus.caEmail: [email protected]
Social MediaTwitter: twitter.com/seopluscanadaFacebook: facebook.com/seopluscanadaGoogle+: google.com/+seoplusca
SkypeYou can set up an Online chatwith us via SkypeUsername: seopluscanada
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