prepared by susi ma china eventus co. ltd outsourcing e-commerce, and online gaming in china

Prepared by Susi Ma China Eventus Co. Ltd

Outsourcinge-Commerce, and Online Gaming in China

China Eventus Co. Ltd

Outsourcing in China• Case Study

• Why outsource in China?

• Expert Knowledge Services

• Business Research


Why outsource in China?• China is a huge market.

• MNCs interested in entering China but do not have any credible on-the-ground research partner. On the other hand, Chinese companies have started showing global ambitions and will need a lot of research support in order to create their strategy.

• Ease of research into Japan and Korea: China, Japan and Korea have broad cultural similarities. Japanese and Mandarin scripts have lots of commonalities. There are many students of Korean and Japanese languages. Carrying out research into Japan and Korea will be much easier from China.

• Long term vision: China has a huge talent pool and is developing English capabilities very fast. In the long run China will have a good supply of smart English speaking resources. In the long run. China office will become a very good ‘second’ centre from where to carry out global research.

• Reducing country risk by having an additional operations centre besides India.


Expert Knowledge Services: 5 Distinct, Synergistic Service Lines

Investment Research

Business Research

Market ResearchIntellectual Property

Financial Analytics


Business ResearchServices Spectrum Existing Expertise

• Market studies & segment analysis

• Technology evaluation and licensing

• Company, industry profiles & analysis

• Product & value chain analysis

• M&A target identification and valuation

• Standard benchmarking

• Sector monitoring

• Value-added daily news services

Financial Services

Telecom and IT

High tech / Electronics

Pharma / Biotech

Chemicals, Oil and Gas

Consumer Goods


Contact at Evalueserve UK Client Executive in China

Mike Taylor Susi MaSales Director DirectorEvalueserve UK China Eventus Co. Ltd.

Email:

[email protected] [email protected]

Mobile:

+44 7713 065946 +44 7833 740 226


E-Commerce in China

• Case Study

• Brief history and business model

• Largest Global Suppliers Platform

• Key Services and Products

• Partnership with


Business Model

• Listing of suppliers, web hosting, web design

• International trade fair representation

• Annual subscription fees

• Certification and Seal of Approval

• Additional value-added services: Ali chat, Ali Pay, Alibaba University


E-Real estate

• Chinese WebsiteB2B

• Japanese WebsiteB2B

• TaoBao B2C


Hot Products• Ali Chat

• Ali PayMerchant services PlatformPayment gateway

• Alibaba University


“possible” developments

• Partnership with

• Overtake eBay (over 100M users$55,5B market cap)?

• Overtake PayPal (79M accounts, 56 countries, est. $18,9 B total transaction volume)?

• Overtake VeriSign ($40B in total paymentvolume in 2004 )?

• Overtake Skype (185M downloads, $7M in 2004est. €60M in 2005, $200M in 2006)?

• Overtake Baidu.Com ($5.15M revenue per 31.3.05. $2.16B market cap. Highest at IPO $153,98, today $67.37)?


Internet Demographics in China

• Solid infrastructure and low communications cost. State incentives & directives.• Internet as an e-Learning educational tool• Internet Usage in China

Population 2005 Est. 1,296,110,643Internet Users (Year 2000) 22,500,000Internet Users Latest Data 103.000.000Use Growth (2000-2005 357.8%Penetration (% Population) 7.9%(%) Users in Asia 31,5% Source: Internet World Stats

USA. As of June/2005: 202,888,307 Internet users, 68.5% of the population 296,208,476. In year 2000: 95,354,000 internet users, 33.1 % of the population 287,855,200

• Intensity of usage: one-child policy• China’s “secret weapon”: age-defying urge to learn!


Online Gaming• Case Study

InterServ International (USA, CN, TW)http://www.interserv.com.twhttp://www.interserv.com.cnhttp://www.is-games.com

http://www.interserv.com.tw/

http://www.interserv.com.cn/

http://www.interserv.com.cn/


About InterServFounded 1989. Market Cap.US$8.3M Taiwan Stock Exchange

Business Divisions

Games Division, www.is-games.com Development & publishing – console, PC, MMOG, wireless Art design and production services for games

Edutainment Division, www.uc520.com Online learning platform & content Edutainment CDROM’s for children

Offices Taipei – headquarters (100)Shanghai (120)Irvine, CA (2)


CA, USA

SHANGHAITAIPEI

(HQ)

• Co-Development• Outsourcing

Production

Creative Center Creative / Product Planning New Technology Development Marketing Strategies New Business Development & Alliances

Production Center 2D/3D art design, modeling, animation Motion capture studio Effective process control Efficient resources integration

Liaison Office

Timely liaison for the US & Europe Bridge the gap First hand marketing feedback

Strategic SetupStrategic Setup


MMORPGsA massively (or massive) multiplayer online role-playing game

• On August 4, 2005, the Chinese government announced a ban on all "violent" game play for minors under 18. Chinese officials declared violent any game that involves player vs. player combat, a common feature among MMORPGs. Later in August the same year, the Chinese government imposed online gaming curbs so players can not play more than three consecutive hours!



• Farming

Farming is a form of playing where a player kills monsters in the game for the money and items that the monster drops. Players who farm usually camp an area, kill monsters as they spawn, collect the loot, and later sell the items to others.

Online sweatshops in China, people are actually employed to collect in-game items for their employer who then sells them. It is reported that one can make up to USD$100 a day, which is actually better pay than many other jobs in China.



Private Servers

Single-client based graphic MMORPGs may have private servers or server emulators. Private servers are mostly run by volunteers: mostly free. However, some private servers may wish for people to donate money, sometimes in exchange for a bonus in the game.

In China private servers are more prevalent. Most players are aware of private servers. They may even prefer private servers over official ones. Reasons: relatively high fees for official servers, availability of 100MB/s fibre optic Internet connections (at US$30 p/month). The costs of running a server in China are also remarkably low. In one instance, a private server had more than 50 000 players registered. Some even have 1000 accounts in 1 day (the opening day).

prepared by susi ma china eventus co. ltd outsourcing e-commerce, and online gaming in china

Documents

china office

susi ma china eventus

long run china

global research

china case study brief

ease of research

lot of research support

ground research partner