prepared by: shanghai city supermarket co. ltd prepared on: dec. 2014 city shop & greek products
TRANSCRIPT
Prepared by: Shanghai City Supermarket CO. LTDPrepared on: Dec. 2014
City Shop & Greek Products
2. Our experience
1. About us
Overview
City Shop
One of high end supermarket chains based in Shanghai
Retailer
Importer
Wholesaler
About Us
City Shop - Retailer
- 12 shops in Shanghai high-end business and residential area,
2 shops in Beijing in Embassy Zone, high-end business area
online shop: www.cityshop.com.cn,(Chinese / English)
- Over 10,000 kinds of imported groceries
- Consumers include expatriates, high-income Chinese
City Shop - Importer
Goods : dry, fresh and frozen productsBrands :The most popular brands & Gourmet Products from various countriesFrom the Countries: - Germany - Greece ( Fage yogurt, air Freight from France ) - France - USA - Italy - Switzerland - UK - Austria - Spain - Australia - Japan - Thailand, Singapore
New Platform to sell import foods
Cross-Border E-commerce http://www.kuajingtong.com/
City Shop will open!
Searching Partners - Direct mailing from origin- Free trade zone
Comedus Shanghai Trading Co. Ltd - invested by City Shop - Registered in China ( Shanghai ) Pilot Free Trade Zone - 4000 sqm warehouse ( Dry, Chill, Frozen ) - 14 Temperature controlled transport vehicles - Professional team - Provide logistic service for imported foods
Greek products in City Shop
New Products Sourced in their domestic market recommended by customers or supplier
Introduce new products to customers
- Marketing Test & Promotion
The easy and effective way Free Tasting + Recipe Nutritious Recommendation Food Festival
- Make the decision, continue or discontinue
Food promotion in City Shop
USA 2008, 2010 Find more Fine Food Manufactures Thai 2008, 2010 Introduce the Thai Cuisine to our international Customers, increase the
sales of existing products.Taiwan Food Corner since 2009 to now Similar food culture between Chinese Main land and Taiwan, but high
quality products with good price.Spanish 2011 Find new and good Spanish productsGermany 2011 Successful promote the sales of Christmas ProductsFrench 2012 introduce the French life style, increase the French products sales 25%Spanish Andalucia & Extremandura 2013, 2014 Increased the sales of existed products and introduce new productsPortugal 2014 introduced new area products to Chinese customer
Business risk in import foods
- Difference System or Standard of Food Safety
- Chinese Regulation Dairy Plants Registration in CNCA, Greece has not shown
on the website http://www.cnca.gov.cn/ywzl/gjgnhz/jkzl/ , Yogurt import stopped
- The labor, logistic, etc cost is getting more and more expensive
How to avoid the risk
- Marketing research, find good collaborator - Prepare well in advance for standard difference
