Premium Franchise Opportunity

Since Since

Since Bruster's

beginnings in 1989, our

commitment to

freshness hasn't

changed a bit. Our

founder Bruce Reed has

always been passionate

about going to great

lengths to deliver

premium quality. Our

product is made the old-

fashioned way, with slow

kettle processing and

designed specifically to

create the Bruster's

flavor. Our perfected

home-style mix is

delivered timely to each

store. It's a process that

simply makes Bruster's

Real Ice Cream a Scoop

Above the Rest.

OUR MISSION

Bruster’s is passionate about creating

superior products, enhancing

employee skill and striving to achieve

customer satisfaction in an

atmosphere that is simple and fun.

OUR IDENTITY

• 200 units & privately owned

• The best product

• Made on-site product

• Focused on mentoring youth

• Pleasant environment

• Established with 27 years of experience

• Commitment to driving sales for franchisees

ACCOMPLISHMENTS

Why is Bruster’s the RIGHT brand?

As though the ice cream was not enough…

• Consumer Picks, a prestigious Nation’s

Restaurant News survey, has ranked

Bruster’s a top 10 limited-service

restaurant for the past five years running.

• Entrepreneur Magazine

Franchise 500 brand list

• 15 consecutive quarters of same store

sales increases

Why is Bruster’s the RIGHT brand?

• Established 27 year veteran

• Generous territory of 6 miles or

75,000 in population

• No renewal fee

• Discounted franchise fee for multiple units

• 50% off franchise fee for Veterans

Sales History

• 2016 same store sales up 7%

• 2015 same store sales up 10%

• 2014 same store sales up 4.6%

Our Product

• Bruster’s controls our product from cow to cone

• Made on site fresh daily

• 150 recipes to choose from

• Up to 37 flavor features daily

• Full treat menu along with custom made cakes & pies

The

Product

Ordering

Distribution

PricingMenu

Flavor Assortment

What makes our

ICE CREAM better

Bruster’s Product

Accolades

Industry Rankings

2015 Industry Rankings:

1. In-N-Out Burger

2. Bruster’s Real Ice CreamSEGMENT WINNER: FROZEN TREATS

3. Ben & Jerry’s

4. Häagen-Dazs5. Chick-fil-A

6. Rubio’s Fresh Mexican Grill

7. Tropical Smoothie Café

8. Marble Slab Creamery9. Papa Murphy’s Take ‘N’ Bake Pizza

10. Penn Station East Coast Subs

11. Sarku Japan

12. Rita’s Italian Ice13. McAlister’s Deli

14. Red Mango15. Charley’s Grilled Subs

16. Potbelly Sandwich Shop

17. Caribou Coffee

18. Panera Bread

19. Schlotzsky’s Deli

20. Raising Cane’s Chicken Fingers

21. Krispy Kreme Doughnuts

22. Jason’s Deli

23. Culver’s24. Which Wich

25. Peet’s Coffee & Tea

(Top 25 out of 111 Shown)

Design Options

Two Design Options

• 1200 sq. foot in-line/ walk up design (drive thru

option available

• 1200 sq. foot free standing (drive thru option

available)

Real Estate Support

• Our team has

– outlined our “ideal” profile

– a network of brokers that you will be connected

with

– 3rd party financing available

Advantages

• Lower capital investment

• Ideal for owner operator

• Great option for a multiple unit approach

• Quicker opening time

• More sites to choose from

In-line

Walk Up

• 1,200 sq. Ft

• $275,000-

325,000 *

• Liquidity Min.

of $100,000

* Additional cost

with drive-thru

• 1,200 sq. Ft

• $531,000-

$1,324,000*

• Liquidity Min.

of $200,000

Free

Standing

* Demonstrates the min. to the

max

Mobile Retail Options

The Mobile Option

• Available ONLY to franchisees

• Many options depending on goals and

budget

– A variety of carts

– Trailers (examples to follow)

• Fantastic incremental sales opportunity

• Also wonderful for building brand awareness

Agreement Terms

• Franchise fee $30,000 ($15,000 for qualifying

Veterans)

• Territory- 6 miles or 75,000 in population (whichever

smaller)

• 10-year term with two10-year options to renew

• No renewal fee

• Royalties 5%

• Marketing contribution 3%

Conveyor Belt of Support

• Franchise Development

• Construction/Project Management

• Operations

• Training

• Marketing

Franchise Development

Due Diligence & Site Selection Support

• Locks arms through the discovery process:

– Prequalification

– Disclosure

– Due Diligence

– Franchise Awarded

– Site Selection

Franchise Development

Corey Wilde

Vice President of Franchise Development

Construction/Project Management

• Guides you from site to opening day

• Provides a comprehensive to-do list to

provide guidance with:

– Engineering process

– Site design

– Contractor questions

– Equipment ordering

– Construction

– Site preparation

Operations• Drive sales

• Reduce costs

• Enhance profitability

• Product quality control

• Maintain and improve

franchise relationships

• 2-4 visits annually

• Annual inspection

• Regional Meetings

Training

Bruster’s University

• Hands-on learning

• 10-day program

• Combination classroom and in-store

• Conducted monthly in Pittsburgh Area

• 2 leadership/owners required to attend for full session

• 2 team members on site for 7 additional days

Marketing

Increase Loyalty

(frequency of existing customers)

Increase Trial

(new customers)

Increase PartySize

Increase TicketSize

In-house agency to help increase each store’s sales

Jennie Brinker

Diane Fleming

Marketing Operations Manager/ Production Manager

Vice President of Marketing

PR Agency CRM/LoyaltySocial Media &

Community Mgmt Agency

Bruster’s Marketing Support Team

GinaNegley

CreativeDirector

BettyMichaels

MarketingCoordinator

KristieBonetti

Director of Marketing

Marketing Focus

Direct Mail

Throughout the year, direct mail is pulsed into customer homes to help drive traffic

Digital

During key traffic months, geo-targeted digital attracts customers within distance of each store

Actively Supporting Key Social

Media Channels

Instagram

Facebook

Pinterest

Snapchat

Twitter

YouTube

Includes content calendar support for growth of individual store social media channels

2016 PR

402 stories

466,498,517

Imp’s

Optimized Loyalty Program

NEW FOR 2017

No more punch cards!Rewards available on

the APP

NEW FOR 2017

FUN Core Promotions

PJDay is held one day a year in

March to kick off the season.

Considerations

Compatibility to franchising

Lifestyle

Leadership skills

Service gene

Mentoring

Process/ Next steps

1 Complete pre-qualification form

2Review FDD

3Due Diligence

4Draft Agreement(s)

Award Franchise

Site Selection 6

5

THANK YOU