premiÈre classe porte de versailles hall 7.2 booth p68 austrian fashion showcase · 2013-01-10 ·...
TRANSCRIPT
PREMIÈRE CLASSE
DAILY FROM 9AM TILL 7PM TUESDAY TILL 6PM
HALL 7.2 BOOTH P68PORTE DE VERSAILLES
AUSTRIAN FASHION SHOWCASE
JANUARY 19 - 22, 2013
Now a fix venue of the Parisian fashion week, the Austrian Fashion Showcase proudly presents the Fall Winter 2013/2014 collec-tions of seven Austrian accessory designers: Andy Wolf Eyewear, Bradaric Ohmae, Gon, Katharina Schmid, Mangelware, Rose Beck Wien and Wubet.Right in the heart of Première Classe, the Austrian Fashion Showcase invites you to witness a vibrating creative scene eager to show their know-how and design visions to the world. Featuring bold ideas, strong aesthetic statements, as well as unique artistic approaches and solid craftsmanship, we aim to excite, enchant and fascinate you with our carefully composed selection. Some of the designers on show have been presenting in Paris, Milan, New York or Tokyo and are already well-established global brands. For them, the Austrian Fashion Showcase at Première Classe is a possibility to find additional markets or to feature new collection lines with a clear focus on accessories. Then there are nationally acknowledged designers, who seek to branch out beyond their borders and develop new sales strategies abroad. Rounding off the presentation, some emerging, award-win-ning talents with fresh takes on design and unbridled commercial ambitions are on display.Our objective is clear: we want you to look, touch, try and buy. We hope you are game and look forward to meeting you there. You can’t miss us.
AUSTRIAN FASHION
SHOWCASE presents
Andy Wolf Eyewear
Mangelware
Gon
Katharina Schmid
Wubet
Rose Beck Wien
Bradaric Ohmae
For sales and press inquiries,
please contact us at:
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www.austrianfashionshowcase.at!
Upcoming fairs and showrooms
ANDY WOLF EYEWEAR
Première Classe
March 1 to 4, 2013
Jardin des Tuileries
Paris, France
Opti Munich
January 25 to 27, 2013
Fairground Messe
Munich, Germany
Mido
March 2 to 4, 2013
fieramilano
Milan, Italy
Vision Expo East
March 15 to 17, 2013
Javits Center
New York, USA
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DESIGNER KATHARINA PLATTNER
ANDY WOLF EYEWEAR
Katharina Plattner [email protected]
www.andy-wolf.at
Founded by Austrian designer Katharina Plattner, Andy Wolf Eye-wear launched its first eyewear collection in 2006, delivering a range of timeless, modern eyewear, complying with the highest aesthetic and functional demands. The brand succeeded in es-tablishing itself within a few years as a permanent fixture in the designer eyewear market, attracting an impressive list of celebrities and international boutiques.
Interested not in mass production but in delivering a line of hand-made, luxury accessories, Andy Wolf Eyewear focuses on exclusiv-ity: only 500 pieces are produced per model. Made in Austria, every frame passes through a manufacturing process of up to 3 weeks, during which every single production step is done by hand.
The brand’s highly individual approach of eyewear is all about craftsmanship and love of the product.
«One can love nearly everything. Different people, strange places, every kind of music – at least nearly every kind – memories buried deep within.» In the case of Andy Wolf’s new collection – all of the above combined.
+43 3332 61352 Contact:
Upcoming fairs and showrooms
MANGELWARE
Please check www.mangelware.net
www.mangelware.net
+43 680 3331400Contact:
Sandra Schmidt
DESIGNER SANDRA SCHMIDT
Founded in 2007 by Sandra Schmidt, Austrian label Mangelware offers high-quality women’s wear and accessories that play with tra-ditions whilst accentuating the uniqueness of each individual.
Mangelware’s design has a subtle graphical expression focusing on details such as pleats, smocked fabric and the combination of different woven and knit materials that discreetly and intelligently accentuate the body.
The accessory line of the Fall Winter 2013/2014 collection ‚considering circumstances‘ includes hats, scarves, gloves, wristlets and bags with knitwear and wooden details. All the pieces are produced in Austria and Germany using local fabrics and yarns.
MANGELWARE
Upcoming fairs and showrooms
Please check www.gonvienna.com
GON
www.gonvienna.com
+43 676 844513203Contact: Christina Steiner
Gon is a fashion label created by Christina Steiner, a graduate of Raf Simons and Veronique Branquinho at the University of Applied Arts Vienna.
Dressing, housing, playing and collecting are the most important terms in the label’s philosophy. The creative approach greatly relies on information and impressions gained by collecting and research-ing a wide variety of topics such as nature, culture and history. In this fashion a virtual cabinet of curiosities or wonder-room, known from the European Renaissance, is created. Consisting of all kinds of things, from patterns and shapes to more abstract entities such as emotions and concepts, this room constantly grows and changes un-til various aspects evolve to an elaborated idea or concept, which is then taken and finally adapted in a fashion context.
The Fall Winter 2013/2014 collection ‚figment‘ is inspired by Rich-ard Artschwager’s furniture. Artschwager’s two- and three-dimension-al sculptures deal with imitation, illusion, functionality and artificiality. The different natures of the materials to be imitated are reduced to their visual character and further replaced by various kinds of leather.
DESIGNER CHRISTINA STEINER
GON
Upcoming fairs and showrooms
Please check www.katharinaschmid.at
KATHARINA SCHMID
www.katharinaschmid.at
+43 699 17414356Contact:
Katharina Schmid
Vienna-based goldsmith and jewellery designer Katharina Schmid creates individual pieces and small series combining the subtlety of purist shapes and charming details with high-quality craftsmanship.
‚Forget me knots‘ are meant to be personal reminders of a precious person or event in one’s life: delicate wires of silver or gold knot together elegantly around fingers and wrists.
Made of pure wires of silver and gold, the bracelets and rings of the ‚Pure‘ line convey a feeling of understated luxury with their minimal-ism and simplicity.
In contrast with the ‚Pure‘ and ‚Forget me knots‘ collections, the pen-dants ‚The Greatest‘ send out an ambiguous and ironic message. The boxing glove made out of colourful aluminium or shining silver reflects self-confidence and is named after boxing idol Muhammad Ali who once said: «Float like a butterfly and sting like a bee.»
DESIGNER KATHARINA SCHMID
KATHARINA SCHMID
Upcoming fairs and showrooms
Première Classe
March 1 to 4, 2013
Jardin des Tuileries
Paris, France
Pitti Immagine Uomo #83
January 8 to 11, 2013
Fortezza da Basso
Florence, Italy
WUBET
www.wubet.com
+43 664 769 2102Contact:
Arnold Haas
DESIGNER ARNOLD HAAS
Arnold Haas, the Austrian designer behind the label Wubet, creates scarves, throws, shawls and knitwear of impeccable quality and craftsmanship.
The Fall Winter 2013/2014 collection ‚Coloured Shadows‘ highlights just this je ne sais quoi of a globetrotter with an acute eye and a passion for the handmade, the exquisite and the authentic, always with a modern touch and sense of colour that can only be explained as very Wubet.
The exclusive pieces in ultra luxurious hand-woven alpaca are avail-able in vivid stripes and solids in a range of burnt orange, dayroom yellow, new white, skylight, smoked trout and railings.
The textiles made by Wubet are the result of a strictly manual pro-cess performed on antique looms. The production is entirely made in Peru, the quantity is limited and each component is worked by hand.
WUBET
Upcoming fairs and showrooms
Tokyo Fashion Week
March 21 to 22, 2013
Please check
www.rosebeck.at
ROSE BECK WIEN
www.rosebeck.at
+43 2236 378083 Contact:
Kurt Ruprechter
Founded in 1996, Austrian label Rose Beck Wien stands out as a unique handbag brand with a distinctive feeling for attitude and elegance. Meant to follow women through their everyday lives, the bags are functional, sophisticated and smart.
Rose Beck Wien’s creations are made from precious leathers of the highest quality. Not only are the handbags and small leather goods designed with awareness for originality and contemporary style, but each one is also given a classical, intelligent and unique finish.
The label’s know-how and expertise in leather and leather craft paired with a deep understanding for current fashion is translated into high-end accessories perfectly suited to today’s working women lifestyle.
DESIGNER ROSWITHA RUPRECHTER
ROSE BECK WIEN
Upcoming fairs and showrooms
Please check www.bradaric-ohmae.com
BRADARIC OHMAE
www.bradaric-ohmae.com
+43 650 5030184Contact:
Tanja Bradaric
Croatian Tanja Bradaric and Japanese Taro Ohmae are the design-ers behind the label Bradaric Ohmae.
Their work seeks to translate the turbulence of the present day into a raw creative energy, which expresses the potential for a bright future. From the starting point of stereotypical representations, Bradaric Ohmae experiment with technique, material, texture and pattern to create an innovative hybrid style. Playing with the idea that something wholly unique can mutate from cliché, their designs embody and explore their own ethnic and cultural origins. What emerges is a vibrant impulse of colour, playful detail and originally crafted pieces.
The Bradaric Ohmae classic bag line is inspired by the long history of Viennese caning furniture – think Thonet and the classical bistro chair – which is still present in the everyday life of Vienna‘s coffee houses.
The simple and clean shapes are made out of Wiener Geflecht (netting) and featured in beige, black, silver and white in order to remain close to the original chair design and the Viennese coffee house spirit.
DESIGNERS TANJA BRADARIC & TARO OHMAE
BRADARIC OHMAE
AUSTRIAN FASHION SHOWCASE
Project concept: Camille Boyer
Project management: Camille Boyer, Marlene Agreiter
Spatial concept: Georg Grasser
Lindengasse 25/2, A-1070 Vienna
T: +43 650 4419085
www.austrianfashionshowcase.at
Publication
Photographer: Robert Bartholot represented by Cats & Dogs Paris / catsanddogsparis.com
Creative director & styling: Robert Bartholot represented by Cats & Dogs Paris / catsanddogsparis.com
Graphic designer: Chloé Thomas / chloe - thomas.com
Editor: Camille Boyer
Model: Anja Laube
Partners
Special thanks to
Mag. Reanne Leuning & Mag. Helmut Döller / Advantage Austria,
Mag. Olga Okunev / BMUKK,
Mag. Michaela Reichel / departure,
Stella Nastasia Scotti & team / Advantage Austria Paris,
Ingmar Fuhrich & team / Individual Furniture,
Jonathan Boyer / Cats & Dogs Paris,
and all of you who are supporting this project.