prem synopsis

8/13/2019 Prem Synopsis

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A

SYNOPSIS

ON

RETAIL STORE DESIRE

SUMITTED IN PARTIAL FULFILLMENT OF DEGREE OF MASTER

OF

BUSINESS ADMINISTRATION, 2nd SEMESTER 2012

DEPARTMENT OF MANAGEMENT

STUDIES

Faculty of commerce and management studies

J.N.V.Univestity, Jodhpur

UNDER THE SUPERVISION BY SUBMITTEDBY

Dr. Swapna patwari Prem Singh Gujar

M.B.A, Ph.D M.B.A. (sem 2nd)


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CHAPTER SCHEME

1.

INTRODUCTION2. REVIW OF THE LITERATURE3. COMPANY PROFILE4. DATA ANALYSIS5. OBJECTIVE OF THE STUDY6. RESEARCH METHODOLOGY7. CONCLUSION8. BIBILIOGROPHY9. QUESIONNER


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INTRODUCTION

Retailing consists of the business activities involved in selling goods and services to

consumers for their personal, family, or household use. It includes every sales of goods

and services to the final consumer.Retailing as an industry

Retailing is world's largest private industry with annual sales over $ 6600 billion. Wal-

Mart annual sales over $ 250 billion. It has share of 2.3% of U.S. G.D.P. There are nine

retailers in Fortune 100, which highlights the importance of retailing as category.

According to a market estimate after agriculture, retail is the largest single sector, both in

term of turnover or will as employment in India. With market size of $200 billion. The

report said the Indian retail industry is in revolution phase.

Organized retailing in India, which account for less than 4%, is likely to grow four fold in

the next five years. That means it will grow from current size of around $4 billion (Rs.

17,000 Crore) to around $15 billion (Rs. 66000 Crore) the neighborhoods corner shops

estimated at 70 million across the country, and village Melas characterize the

unorganized and fragmented nature of retailing in India.

The retail industry in India is largely unorganized & predominantly consists of small ,

independent, owner-managed shops. Retailing is INDIAs largest industry in terms of

contribution to GDP & constitutes 13% of GDP. There are around 5 million retail outlets

in India. There are also an uncounted number of low cost kiosks (tea stalls, snacks centre,

barber shops, etc) & mobile vendors. Total retail sales area in India was estimated at 328

million sq.mt.in 2001, with an average selling space of 29.4sq.mt. per outlet. In India the

per capita retailing space is about 2 sq. ft, which is quite low compared to that of

developed economies.

In As per our estimates, the share of the 35 towns with a present population of greater

than 1 million India's total population would grow much faster than their smaller

counterparts, from 10.2 per cent today to reach 14.4 per cent by 2025. Simultaneously,

the share of these towns in the overall retail market would grow from 21 per cent today to

40 per cent by 2025.


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OBJECTIVE OF THE STUDY

PRIMARY OBJECTIVE:

1. Study about the LOYALTY schemes run by the mall.

2. Study the customer approach towards the mall.

3. Study about the floor operations in a shopping mall.

4. Comparative analysis of all retailers in this section to differentiate with other

competitors.

SECO_DARY OBJECTIVE:

1. Understand the customer behavior inside the mall.

2. Customers expectation from the mall.

3. Gather all the information about all the competitors.

4. All details about the loyalty scheme in retail sector.

5. To make suggestion towards the improvement in loyalty schemes.

6. To make suggestion towards STORE PATRONAGE.

RESEARCH METHODOLOGY

Research methodology is a way to systematically solve research problem. In it we study

the various steps that are generally adopted by researcher in studying his research

problem along with the logic behind them. It is necessary for a researcher to know not

only the research methods/techniques but also the methodology. It may be noted, in the

context of planning & development, that the significance of research lies in its quality

and not in quantity. Researchers should know how to apply particular research

techniques, but they also need to know which of these methods or techniques, are

relevant and which are not, and what would they mean and indicate and why.


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DATA COLLECTION

PRIMARY SOURCE: The method of data collection is done by the way of survey; this

is a process whereby first hand information is collected. This method is needed for

meeting the specific objective of research study. I have collected primary data in the form

of filled structured questionnaire by customers. In first questionnaire I collect whole data

about customers feedback about LOYALTY CARD. In second I collect all the data

regarding to comparative analysis.

SECONDARY SOURCE: The secondary data was collected in the form of company

profile and product profile from the Web Site of PANTALOONS. Some other Web Sites

were also referred. For collecting the required data the CSAS of the mall were also

consulted. The data has helped in ascertaining the strategies and approaches of major

players in market. Thus the study involved collection, analysis and interpretation of a lot

of data relating to this sector. The data is collected from various sites, books, journals,

etc.

SAMPLE DESCRIPTION:

After deciding on the research approach and instruments, the marketing research must

design the sampling plan:1. SAMPLING SIZE: The target for this the customers who come for shopping inside

the mall. Sample size of the study is 50 customersswho come for shopping inside the

mall.

2. SAMPLE SELECTION PROCEDURE: Since it is the survey of customer, to obtain

an unbiased result the customers sample from the population were interviewed randomly.

So the sampling technique chosen for the research is Random sample technique. Every

customer inside the mall had an equal chance of being interviewed.

3. SAMPLE UNIT: The customer who come for shopping inside the mall is the sample

unit.

4. CONTACT METHOD: Personal approach to each and every customer for all surveys

and interviews were the Contact method used for obtaining a proper and detailed

feedback. A face-to face Interaction took place with each sample representative.


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The data collected through questionnaire was properly classified and tabulated in the

form of a report. These reports formed the basis for the comparative analysis and drawing

inferences there from. From the inferences drawn certain conclusions and

recommendations were made.

RECOMMENDATIONS

As per all this data, as per my opinion is concern, CENTRALs have to think more about

the FUTURE CARD. Because as we discuss above more than 75% customers really very

interested to be a part of the FUTURE CARD.

This one is really very important thing where CENTRALS have to be concentrate.

Because of this they get more LOYAL customers. CENTRALS have to arrange some

events for promotion of FUTURE CARD. Including proper displays inside the mall,

informing every employees over there to tell every customers about the FUTURE CARD.

At the cash counter keep any executive to give information to each and every customer.

Or make a proper section for FUTURE CARD at the entrance of the mall. By that every

customer get idea about FUTURE CARD.

CONCLUSION

1. From this research, there are majority no. of customers who buys more than 3 times in

a month as compare to other customers. So these customers are loyal customers for

CENTRALS. No of other customers who buys more than 2 times, 1 time in a month are

also there. These are also the targeted customers for the CENTRALS.

2. There were higher percentage of customers who like to buy from CENTRAL as

compare to other competitors.( pyramid, shoppers etc.) means majority of customers are

like to shop from CENTRALS. So by organizing some events or with good product

range & discounts, these remaining customers get diverted towards CENTRAL.


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BIBILIOGROPHY

WEBSITES

_ www.retailbiz.com

_ www.google.com

_ www.retailyatra.com

_ www.wikipidea.com

_ www.timesofindia.com

_ www.economictimes.com

_ www.future.com

_ www.amazon.com

_ www.futurebazaar.com

BOOKS & MAGAZI_ES

_ Retail management book by CHETAN BHAGAT

_ Book RETAILING by PATRICK M . DUNNE

_ Retail management book by SUJA NAIR

_ ICFAI JOURNALS.

_ BUSINESS TODAY

_ HARVADS JOURNALS

_ MARKETING MANAGEMENT BY PHILIP KOTLER

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