green initiatives!!! prem
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The Green Agenda
The common enemy of humanity is man.
In searching for a new enemy to unite us, we cameup with the idea that pollution, the threat of global
warming, water shortages, famine and the like would
fit the bill. All these dangers are caused by humanintervention, and it is only through changed attitudes
and behaviour that they can be overcome. The real
enemy then, is humanity itself."
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The First Global Revolution
Environmental awareness is considered to be
the mark of any good honest decent citizen.
Multi-national companies compete fiercely to
promote their environmental credentials and
'out-green' each other. The threat of
impending ecological disasters is uniting the
world through a plethora of internationaltreaties and conventions.
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First Global RevolutionThe environmental movement has been describedas the largest and most influential socialphenomenon in modern history. From relativeobscurity just a few decades ago it has spawned
thousands of organisations and claims millions ofcommitted activists. Reading the newspapertoday it is hard to imagine a time when globalwarming, resource depletion, environmental
catastrophes and 'saving the planet' were barelymentioned. They now rank among the toppriorities on the social, political and economicglobal agenda.
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We are facing an imminent catastrophic
ecological collapse" and "our only hope is to
transform humanity into a globalinterdependent sustainable society, based on
respect and reverence for the Earth."
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Vision and Mission
The Green India Initiative aims to motivate
Individuals and Organizations in supporting
the green revolution in India by helping them
implement renewable energy infrastructure.
Solar energy and Wind energy help create a
healthy environment for all, reducing one's
carbon footprint in an efficient way. It is alsoan excellent tool for helping us achieve
inclusive growth for the Indian economy.
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Green India
Initiative
Green India Initiative believes that renewableenergy is the lifeblood of the future. When we
just cannot keep depending on depleting fossilfuel resources with their ever increasing cost andalso expect a strong economy. The moderneconomies as they grow depend increasingly onthe integration of energy supply. Everything, from
the car that we use for work to the stove that weuse to cook dinner depend on fossil fuel basedenergy resource.
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Cost Effective
Resources
Unfortunately, the fossil fuels can never beinfinite in their availability and we already seethat the supply is dwindling. This in turn is
driving costs sky high and is putting a strain onthe large Indian middle class and as a resultthe whole Indian economy. On the plus side,this has generated a great deal of interest in
solar, wind and other renewable resources allof which are now cost effective and reduceour dependence on fossil fuels.
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Everyones
Responsibility
The Initiatives which are focused on bringing
sustainable technologies into the mainstream
and help us become more energy
independent have been implemented with the
help of Corporates, Companies, NGOs, private
agencies, individuals at large.
Some of them are:
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Godrej Good & Green
With a vision for brighter living developed a long-term vision for playing our part in creating a moreinclusive and greener India. We have named this the
Good & Green vision. By 2020 they aspire to do thefollowing:
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Ensuring Employability
India has 600 million people below the age of 25 out ofwhich only 80 million (13%) are employable. The effortis going to be on skilling these people such that they
become employable.
Goal: To train 1 million rural and urban youth in skilledemployment to increase their wage earning potential.
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Wonder how you can make your own contribution to conserve scarce and precious
electricity? Godrej Appliances, one ofIndias leading companies in home appliances shows
you the way. The company recently flagged off its largest national consumer initiative
One Watt Campaign -Lets Save a Billion Watts.
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Greener India
For sustainable business, efforts will be focused oncreating carbon neutral, zero waste, water positive andenergy efficient businesses.
Goal: To become carbon neutral and water positive,achieve zero waste to landfill, reduce specific energyconsumption and increase our renewable energysources.
The Godrej Group has already been working on
these goals as they are signatories to the CII code forMission of Sustainable Growth (MSG) which is a 10-point program for ecologically sustainable businessgrowth.
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Good & Green Products
A good product/ service addresses a critical issue for people
living below the poverty line. The issue could be related to
health, hygiene, water, sanitation, housing, education or
livelihoods.
A green product / service reduces energy, water or materialconsumption by 20%, GHG emissions by 20%, eliminates toxic
materials or uses 100% recyclable, renewable and / or natural
material.
Goal: To have a third of our portfolio revenues comprise goodand/or green products and services as products that are
environmentally superior or address a critical social issue
(e.g., health, sanitation, disease prevention) for consumers at
the bottom of the income pyramid.
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Powering a Greener
TomorrowIndia's leading wind power company, Suzlon,
has launched a new brand campaign called
p.a.l.s.the Pure Air Lovers Society. P.a.l.s. is
a movement to emphasize the importance of
clean air, while helping to educate people on
how to live a more environmentallyresponsible life.
http://ibnlive.in.com/newstopics/suzlon.htmlhttp://ibnlive.in.com/newstopics/suzlon.html -
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Pure Air Lovers Society
P.a.l.s. aims to remind us that clean air, green
open spaces and proper channels of garbage
disposal all lead to an improved quality of
living.
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Suzlon Energy
Suzlon One Earth Global Headquarters in Pune - Indias greenest building
The worlds fourth largest wind-turbine makeris among the greenest and best Indian
companies in India. Tulsi Tanti, the visionarybehind Suzlon, convinced the world that windis the energy of the future and built his factory
in Pondicherry to run entirely on wind power.Suzlons corporate building is the most energy-efficient building ever built in India.
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Green Strategies
TCS vision is to decouple business growth and
ecological footprint from its operations to address the
environment bottom-line. The green approach is
embedded in our internal processes and servicesofferings...... From green buildings to green IT to a
green supply chain, our mantra is to grow sustainably
and help our customers achieve sustainable growth
through our green solutions and service offerings"
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Reducing Carbon Footprint
Everybody is motivated to do something
about reducing carbon footprints
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Nurturing Nature
The Tata group's kinship with the environmental causehas resulted in a slew of initiatives that place the goodearth above bottom lines.
The Tata ethos places a special emphasis onenvironmental and ecological issues. Environment is afocus area within the groups overall corporate socialresponsibility matrix. A host of Tata companies also
adhere to environmental procedures drawn up by theGlobal Reporting Initiative (GRI), which operates underthe aegis of the United Nations.
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True to the tradition of the Tata Group, Tata Motors is
committed in letter and spirit to Corporate SocialResponsibility. It is a signatory to the United NationsGlobal Compact, and is engaged in community andsocial initiatives on labour and environment standardsin compliance with the principles of the Global
Compact. In accordance with this, it plays an active rolein community development, serving rural communitiesadjacent to its manufacturing locations.
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Technology
For Tomorrow
Tata Motors has been making conscious effortin the implementation of severalenvironmentally sensitive technologies in
manufacturing processes. The Company usessome of the world's most advancedequipment for emission check and control.
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Thank You