green initiatives!!! prem

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    The Green Agenda

    The common enemy of humanity is man.

    In searching for a new enemy to unite us, we cameup with the idea that pollution, the threat of global

    warming, water shortages, famine and the like would

    fit the bill. All these dangers are caused by humanintervention, and it is only through changed attitudes

    and behaviour that they can be overcome. The real

    enemy then, is humanity itself."

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    The First Global Revolution

    Environmental awareness is considered to be

    the mark of any good honest decent citizen.

    Multi-national companies compete fiercely to

    promote their environmental credentials and

    'out-green' each other. The threat of

    impending ecological disasters is uniting the

    world through a plethora of internationaltreaties and conventions.

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    First Global RevolutionThe environmental movement has been describedas the largest and most influential socialphenomenon in modern history. From relativeobscurity just a few decades ago it has spawned

    thousands of organisations and claims millions ofcommitted activists. Reading the newspapertoday it is hard to imagine a time when globalwarming, resource depletion, environmental

    catastrophes and 'saving the planet' were barelymentioned. They now rank among the toppriorities on the social, political and economicglobal agenda.

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    We are facing an imminent catastrophic

    ecological collapse" and "our only hope is to

    transform humanity into a globalinterdependent sustainable society, based on

    respect and reverence for the Earth."

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    Vision and Mission

    The Green India Initiative aims to motivate

    Individuals and Organizations in supporting

    the green revolution in India by helping them

    implement renewable energy infrastructure.

    Solar energy and Wind energy help create a

    healthy environment for all, reducing one's

    carbon footprint in an efficient way. It is alsoan excellent tool for helping us achieve

    inclusive growth for the Indian economy.

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    Green India

    Initiative

    Green India Initiative believes that renewableenergy is the lifeblood of the future. When we

    just cannot keep depending on depleting fossilfuel resources with their ever increasing cost andalso expect a strong economy. The moderneconomies as they grow depend increasingly onthe integration of energy supply. Everything, from

    the car that we use for work to the stove that weuse to cook dinner depend on fossil fuel basedenergy resource.

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    Cost Effective

    Resources

    Unfortunately, the fossil fuels can never beinfinite in their availability and we already seethat the supply is dwindling. This in turn is

    driving costs sky high and is putting a strain onthe large Indian middle class and as a resultthe whole Indian economy. On the plus side,this has generated a great deal of interest in

    solar, wind and other renewable resources allof which are now cost effective and reduceour dependence on fossil fuels.

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    Everyones

    Responsibility

    The Initiatives which are focused on bringing

    sustainable technologies into the mainstream

    and help us become more energy

    independent have been implemented with the

    help of Corporates, Companies, NGOs, private

    agencies, individuals at large.

    Some of them are:

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    Godrej Good & Green

    With a vision for brighter living developed a long-term vision for playing our part in creating a moreinclusive and greener India. We have named this the

    Good & Green vision. By 2020 they aspire to do thefollowing:

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    Ensuring Employability

    India has 600 million people below the age of 25 out ofwhich only 80 million (13%) are employable. The effortis going to be on skilling these people such that they

    become employable.

    Goal: To train 1 million rural and urban youth in skilledemployment to increase their wage earning potential.

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    Wonder how you can make your own contribution to conserve scarce and precious

    electricity? Godrej Appliances, one ofIndias leading companies in home appliances shows

    you the way. The company recently flagged off its largest national consumer initiative

    One Watt Campaign -Lets Save a Billion Watts.

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    Greener India

    For sustainable business, efforts will be focused oncreating carbon neutral, zero waste, water positive andenergy efficient businesses.

    Goal: To become carbon neutral and water positive,achieve zero waste to landfill, reduce specific energyconsumption and increase our renewable energysources.

    The Godrej Group has already been working on

    these goals as they are signatories to the CII code forMission of Sustainable Growth (MSG) which is a 10-point program for ecologically sustainable businessgrowth.

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    Good & Green Products

    A good product/ service addresses a critical issue for people

    living below the poverty line. The issue could be related to

    health, hygiene, water, sanitation, housing, education or

    livelihoods.

    A green product / service reduces energy, water or materialconsumption by 20%, GHG emissions by 20%, eliminates toxic

    materials or uses 100% recyclable, renewable and / or natural

    material.

    Goal: To have a third of our portfolio revenues comprise goodand/or green products and services as products that are

    environmentally superior or address a critical social issue

    (e.g., health, sanitation, disease prevention) for consumers at

    the bottom of the income pyramid.

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    Powering a Greener

    TomorrowIndia's leading wind power company, Suzlon,

    has launched a new brand campaign called

    p.a.l.s.the Pure Air Lovers Society. P.a.l.s. is

    a movement to emphasize the importance of

    clean air, while helping to educate people on

    how to live a more environmentallyresponsible life.

    http://ibnlive.in.com/newstopics/suzlon.htmlhttp://ibnlive.in.com/newstopics/suzlon.html
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    Pure Air Lovers Society

    P.a.l.s. aims to remind us that clean air, green

    open spaces and proper channels of garbage

    disposal all lead to an improved quality of

    living.

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    Suzlon Energy

    Suzlon One Earth Global Headquarters in Pune - Indias greenest building

    The worlds fourth largest wind-turbine makeris among the greenest and best Indian

    companies in India. Tulsi Tanti, the visionarybehind Suzlon, convinced the world that windis the energy of the future and built his factory

    in Pondicherry to run entirely on wind power.Suzlons corporate building is the most energy-efficient building ever built in India.

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    Green Strategies

    TCS vision is to decouple business growth and

    ecological footprint from its operations to address the

    environment bottom-line. The green approach is

    embedded in our internal processes and servicesofferings...... From green buildings to green IT to a

    green supply chain, our mantra is to grow sustainably

    and help our customers achieve sustainable growth

    through our green solutions and service offerings"

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    Reducing Carbon Footprint

    Everybody is motivated to do something

    about reducing carbon footprints

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    Nurturing Nature

    The Tata group's kinship with the environmental causehas resulted in a slew of initiatives that place the goodearth above bottom lines.

    The Tata ethos places a special emphasis onenvironmental and ecological issues. Environment is afocus area within the groups overall corporate socialresponsibility matrix. A host of Tata companies also

    adhere to environmental procedures drawn up by theGlobal Reporting Initiative (GRI), which operates underthe aegis of the United Nations.

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    True to the tradition of the Tata Group, Tata Motors is

    committed in letter and spirit to Corporate SocialResponsibility. It is a signatory to the United NationsGlobal Compact, and is engaged in community andsocial initiatives on labour and environment standardsin compliance with the principles of the Global

    Compact. In accordance with this, it plays an active rolein community development, serving rural communitiesadjacent to its manufacturing locations.

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    Technology

    For Tomorrow

    Tata Motors has been making conscious effortin the implementation of severalenvironmentally sensitive technologies in

    manufacturing processes. The Company usessome of the world's most advancedequipment for emission check and control.

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    Thank You