on ground Event

Preliminary Proposal

Digital era and the technological world has

evolved recently and take positions that can not

be considered trivial. Moreover the city - major

cities around the world, such as Jakarta. The role

of digital and technology has occupied positions 1, in the

life of Indonesian society. And this applies in all facets of

life.

And here's what TOKOBAGUS trying to do, act directly

against the culture of the emerging digital technology,

through the concept ONLINE shopping. Where have

become an URBANCULTURE in big cities like Jakarta.

Not only there, TOKOBAGUS also wanted to

do a ONGROUND ACTIVITY, who can educate people

more About themselves and give TOKOBAGUS GREAT

EXPERIENCE for all the people present at

the EVENT stretcher.

•INSIGHT :

Jakarta lately have a sale event that often do not require a lot of costs, or a vast place.

However, this event had a big impact for both parties, either the seller or buyer.

•THE IDEA : "GARAGE SALE".

check out the definition "garage sales” …, is an informal, irregularly scheduled event for

selling used goods by private individuals, in the which "block sales“ are allowed,

soThat sellers are not required to obtain business licenses or collect sales tax" .

•From these definitions can briefly be concluded that the garage sale is an activity

of buying and selling goods within a non-scheduled & Informal event.

„the goods being sold are goods that usually 2nd hand‟/used.

The Ultimate goal is to sell goods - goods that are not used, and stored neatly in the

shed. Of course the price has to be "GOOD".

•The concept of a GARAGE SALE are proposed by PANTAREI to TOKOBAGUS

in delivering

to the ON GROUND EVENT . Because there is a fundamental concept in common,

namely to get the „goods things‟ at „GOOD price‟.

•POINT: bring together the sellers and

buyers directly, as

TOKOBAGUS want to meet directly with people who

use

the facilities TOKOBAGUS.COM

OUTCOME PURPOSE:To BRAINWASH PEOPLE

•"when looking for good stuff, just simply click on

WWW.tokobagus.com!”

18-35

YOSES

A,B,C

Online

Shopper &

never try

online shop

Internet

User

MODERNHobby &

Trend

DEMOGRAFI

Jenis kelamin : Wanita & Pria

SES : A,B,C

Usia : 18-35 tahun (Primary)

Not rule out the possibility of visitors who come to have age

above or below the main age

PSIKOGRAFI

Gaya hidup : modern

Perhatian : Hobby, Trend

Media habit : Internet, TV, Magazine, Newspaper

GEOGRAFI

Jakarta

Create High

Awareness about

tokobagus.com: toko bagus

adalah situs jual beli online

yang menguntungkan untuk

aktivitas jual beli

Brand Experience:Merefleksikan kemudahan jual

beli di tokobagus online ke

event on ground

Create Desired

Response kalau mau jual

atau beli barang di

tokobagus.com ajaIncrease number of

posts on

tokobagus.com

17 August 2012

Plaza SELATAN & TENGGARA

GELORA BUNG KARNO

07.30 AM to 10.00 PM

CONCEPT

EVENTGARAGE SALE

EVENT NAME“INDONESIA BAGUS

SHOPFEST 2012”

TAGLINE

EVENT

“GAMPANG JUALNYA, SEMANGAT

UNTUNGNYA,”

“Festival Jual Beli BAGUS 2012”

“BERJUBEL UNTUNGNYA””

“BELANJA BAGUS UNTUNG TERUSSS”

Alt

Alt

Alt

Concept:Tokobagus’s Shopping Bag + Festivity

Concept:Tokobagus’s Festivity

Because this event is a new event,it takes something that could immediately attract the

attention of people to come

50 pengunjung pertama

yang membawa kupon

dari flyer mendapat HP

Touchscreen nexian

PAD, sisanya diundi

untuk hadiah lebih

menarik

Objective: Everyone loves something for free people will create long queues before the

event open, so would raise questions from the public about "what's on there"

To keep the Visitors at event area

Placement shanties seller in this event will be organized or divided by categories such as

Fashion, Automotive, Gadgets, Household, etc., as well as other activities in the event will

be put in place each of these aims so as not too crowded at one point that would interfere

with other activities.

Using a grocery truck (mobil kelontong) to get around in the vicinity of housing, the car will

sell a few items from the seller at tokobagus.com and open stalls there as well as disseminate

information to a big event in Senayan. Goods are sold there is much more complete than here.

Some Indonesian cultural arts will do a parade

around the surrounding area, which ended in

Senayan on area event, this was done to

illustrate the unity of Indonesia country (different

but one)

Marching Band

Using the team's marching band fitted

with a red costume and white (the

color related to the independence of

Indonesia & tokobagus.com) brought

the songs that will burn the spirit, such

as 17 Agustus.

Talk Show & Workshop

FIXIE

Community

“Memilih part fixie

yang tepat dan

dimana

mendapatkannya”

Theme

Morris Car

Community

“Sejarah mobil

Morris &

perawatannya”

Theme

Theme

Couching clinic

merakit sepeda fixie

dari nol

Menampilkan trik-trik

sepeda fixie

Baris parkirannya bisa

menarik massa karena

keunikannya

Fashion Blogger

Community: Evita

Nuh

“Membicarakan

Happening fashion

yang sedang hype

saat ini”

Camera LOMO

community

“Mengabadikan

momen seru di

kamera lomo”

Theme

Theme

When visitors register, will be given a paper with the columns that will be filled with a star stamp

For transactions under Rp. 200.000

For transcations above Rp. 200.000

Example of star Exchange:

4 silver star/ 2 gold star = 1 roti bakar Edy or other food

3 silver star/1 gold star = 1 cup of softdrink

5 gold star = Get discount 10 % for auction price

Cooperation with vendors that follow in this event to create added value provided

to customers during the event. Prizes were awarded only be used when the event

took place

Example:

Become customers of

BCA bank

Get a voucher to get

1 serving burgers

BLENGER

Buy 2 burgers, free

vouchers toast 1

serving

Buy 2 toast free

voucher burger 1

serving

Voucher event

For each activity that is in this event will receive the gift of shopping vouchers that can

only be used to purchase goods in this event.

Auction will be held a few hours, the

items in the auction include :

Goods from celebrities who attended

(eg for charities)

Goods of some community that we

invite

Goods from the seller at the event

Visitors Registration (Name, no.HP, email) ,Visitors will receive a SMS with information about

offers or discounts at the event in real time

Registrasi(Name, no.HP, Email)

info smsDiscount on real

time during the

event

Discount Notification with Local SMS

Diskon 50% di lapak

fashion untuk celana

ketat & baju cantik

no.30 pukul 17.30-

18.00

17 agustusan games

Games with the feel of Independence Day will be created to enliven the

atmosphere and increase the happiness and the spirit of this event. Winners of

the contests will receive vouchers that can be used to shopping in this event.

Games played will utilize the existing signage at the event

GUESSING SCENE

- MC will dismiss the film suddenly, and will ask questions about the scene in the film

Contoh : “Saat menggoda cewek, mobil warna apa yang dikendarai oleh Dono?”

- MC will choose the audience raised his hand and took her to the stage to answer

HUNTING PRICES OF GOODS

-MC will ask 4 audien to come to play

- All the audien will be given the challenge to find a particular item with a unique price

-All the audience were given 10 minutes & returned to the stage with the name of the goods which

they think is right

-MC will check properly or not an audience in the list of goodsSought a winner, but if there are

two audiences with the same answer game will be repeated.

Sneaker Grafitti Contest

Contest Drawing shoes with the theme tokobagus.com , participants will

present their work on stage. Winners are determined based on the audiens

applause. Shoes can also be auctioned.

CANDID PHOTO PRIZE

Every person doing the transaction and will be photographed shaking hands at random and will be installed

at the Gallery Photos of lomo community or on orion screen, and will be announced by MC that the

person in the photograph is entitled to get a gift voucher Event.

MC will continue to remind you to do not forget to end transaction with

handshake because there will be an interesting surprise

Roti Bakar EdyBlenger Burger

Bakso Pak KumisAyam Bakar Ghantari

Penjual SoftdrinkCocaCola

cooperation with the sellers of food, especially snacks / portable food not just to sell there

but also to support the added value created for buyers.Among others with:

Invited several celebrities who have a restaurant to open stores here

Objective : Celebrities can powerful attract the masses to come to this event

Shabu Slim- Ferry Salim

Titi Kamal

Mascot

Den “BAGUS”

InetFire Dancer

Creating a event mascot with a red light bulb shape/ inspired from tokobagus.com logo

that will be called "Den BAGUS" he will be accompanied by his friend with form of computer.

Den Bagus & his friends would go around the event area and deploy "solutions“ of shopping

Jakarta Breakdance

with tron outfit

Belda Zando

Fire AttractionCosplay Community

Stand up

Comedian

Raditya Dika/Panji

PragiwaksonoIndie label Band

(GOOD NIGHT ELECTRIC,PEEWEE GASKIN

BOOTLEMOKER,EFEK RUMAH KACA)

Chip Tune

We will invite the bands to performance in some time, they generally also has its own so have

the fans will make the crowded event

NIDJI Project pop

Mereka akan hadir pada puncak acara, mereka juga akan diminta untuk melelang benda-benda

Milik mereka untuk menarik minat pengunjung & membuat seru acara lelang

MC

KEMAL & TJ

We will use the orion screen to play movies & plays TVC from tokobagus.com located on the main stage

Besides playing comedy movies we will also play movies struggle (because it coincided with

Indonesia Republic Independence Day)

Food Place

News Tower

Booth 3x3Booth 5x5

Main Stage

ToiletTouch Panel

Backstage

Gadget Area

Fashion Area

Other Stuff Area

Barat

Tenggara

Household Area

Automotive Area

Community Area

Community Area

ROUGH FLOW

08.00-08.45 Opening Ceremony

08.45-09.15 17 Agustus competition

09.15-10.00 Good Night Electric performance & Couching clinic by fixie

community

10.00-11.00 Cooking Performance by Celebrity

11.00-12.00 PeeWee Gaskin Performance & Workshop Morris car community

12.00-12.30 MC Games

12.30-13.30 Instant Auctions (Community Stuff)

13.30-14.30 Efek Rumah Kaca performance

14.30-15.00 MC Games

15.00-15.30 Cosplay Community performance

15.30-16.30 Project POP

16.30-17.00 Instant Auctions (Celebrity Stuff-Project POP)

17.00-17.30 Breakdance Performance & Standup comedian

17.30-18.00 MC Games

18.00-19.00 Bootle moker performance & MOVIE time

19.00-20.00 NIDJI performance

20.00-20.30 Instant Auctions (Celebrity Stuff-NIDJI)

20.30-21.30 Fire Dancer,Belda Performance & Closing Ceremony