www.braziliangamingcongress.com

Magnifying your vision

#BGCongress

20 - 22 November, novotel center norte, sao paulo

Monday 21st November

08.00 –09.00 Registration opens. Coffee & refreshments

09.00 – 09.15 BgC opens. Chairperson’s opening remarks

09.15 – 10.15 Law & Regulation update

• Getting to grips with the bills in place and the political process

• Understanding the likelihood of various forms of gambling to be legalised and regulated

• Turning black into white: what language, if any, is in the bills to address the treatment of current/unlicensed operators, suitability requirements in the new framework and provisions for enforcement to combat illegal gambling

Luiz Felipe Maia, Founding partner, FYMSA-FRANCO, YOSHIYASU, MAIA, SIMÕES & D’ALESSIO ADVOGADOS

10.15 – 11.15 Regulatory agency, licensing & taxation – market entry strategies based on the licensing options

• Envisioning the regulatory agency for gambling in Brazil: key requirements, considerations, tools and people

• What are the possible scenarios and how to prepare for them

• Key requirements of the Central Monitoring System and reporting

• License exclusivity – how many operators will be allowed in both land-based and online gaming scenarios?

• License duration to make gaming business viable for investors and operators

11.15 –11.45 Networking Break

11.45 – 12.30 Online vs. land-based regulation – pros and cons of consolidated regulation. Representing a consistent and unified industry voice as a means to quicker route to regulation

• Getting the industry on the same page to present a consistent message to legislators

• Understanding the industry differences and finding the common grounds to enable political progress

• Is it too early or too optimistic to hope for a consolidated regulation of online and land-based gaming

• Current online gaming market in Brazil – the size and potential tax revenue to the state in a regulated environment

Michael J. Pollock, Managing Director, Spectrum Gaming Group

13.00 – 13.10 Legalisation and regulation of sports betting in Brazil – review of the sports betting measure, tender proceedings and opportunities for Brazilian and international companies

• Financial partners and investors

• Local know-how and administrative expertise on setting up and operating business in Brazil

• Knowledge of the local players’ preferences and marketing avenues

• Painting an ideal partner – what and who they need to know about the bureuracratic process, legal and business requirements, the players and gaming

• Gaming or non-gaming partners? Is the historical background of your potential partner a liability or an advantage?

Igor Federal, President, Brazilian Federation of Texas Hold’Em

13.10 –14.30 Lunch roundtables: find your partners for bingo, casino and online gaming

Fiscal implications of setting up business and manufacturing facilities

• What will be the likely requirements to set up a business in Brazil?

• Opportunities to set up a gaming company as an international company – what level of local participation will be required

• Rationale behind establishing your manufacturing facilities in the country

• Considering options for your factory set-up in Brazil – what regions to consider and why

• Import and export costs for products manufactured in Brazil

Moderated by: Federico Lannes, International Business Consultant

Taxation for online gaming – setting the right models to generate revenue to the state and to develop a growing market

• Reviewing various models from around the world – what’s worked and what hasn’t

• Turnover vs. Profit tax

• Making sure your taxes are right to discourage an emergence of an illegal/unlicensed market

• Models for taxing various online verticals: casino, bingo, sports betting, poker and games of skill

Eduardo Morales Hermo, Ficom leisure

Sunday 20th November

Pre - conference Clarion will be hosting Networking drinks on the evening before BgC. The venue is yet to be confirmed

15.15 – 16.00 Location, location, location – finding optimal locations for various types of gaming establishments

• What authorities will be responsible for land allocation: dealing with local municipalities

• Regulatory oversight by local authorities

• Required distance from other establishments

• Obligations versus community and environment

Building and launching an online gaming business in Brazil – social casino gaming case study

• Market research to understand the player – how does he/she differ from other countries across Latin American and the globe? What are the attributes of the Brazilian player to consider when launching a gaming brand?

• Product considerations – what’s popular in Brazil in comparison with trends around the world

• Online payments – key in setting up your online gaming business: what alternative payment options are popular with players, must-haves, mobile payments and exploring future payment trends (bitcoin etc.)

• Prospects for mobile gaming and player acquisition via mobile

• Impact of economy on the gaming behaviour and spend and on business performance

16.00 –16.30 Networking break. Coffee and refreshments

16.30 – 17.00 Anti-money laundering & security

• Current technologies that help ensure the security and transparency of the process (e.g. money count, card count, staff integrity and productivity)

• What checks and transparency measures allow for secure gambling

• Institutions and agencies to be involved in exchange of information on any suspicious activities

• Requirements for customer registration, customer accounts and customer record keeping

• Transaction monitoring and alerts

• Appointing FATF (Financial Action Task Force) or GAFI risk-based approach to adapt to new and upcoming threats

Fredric E. Gushin, Managing Director, Spectrum Gaming Group

Marketing, product and payments in online gambling – localisation to ensure success in Brazil

• Understanding the most successful marketing avenues in Brazil

• Working with brands and media outlets

• Strategies for lead generation and database build

• Affiliate marketing

• Online payments: options for Brazil and differences with other markets globally and in the region

• Product localisation

• Migrating players from the illegal to the legal market

17.00 – 17.30 Technical requirements and product certification

• Appointing certification labs

• Monitoring bets and payments through the Central Monitoring System

• Understanding the certification and accreditation process- how long until you’ll be allowed to offer product to a player?

• Certification for various products: casino, bingo, jogo do bicho, online gaming

Anti-money laundering and security of players’ funds

• Understanding how online allows you to track player behaviour

• Examples of cybercrime threats and how to address them

• Importance of cross-border cooperation between enforcement agencies and regulators

17.30 – 18.00 Successful responsible gaming measures – worldwide recommendations and Brazilian implementation

• Player registration – pros and cons of various options: what level of information do you need from the player to allow them to play?

• Checks and measures, e.g. self-exclusion

• Responsible gaming in advertising standards

Responsible iGaming

• Understanding the evolution of technology that allows for the monitoring of player data

• How data analytics help to spot irresponsible player behaviour and prevent it

• Developing algorithms for better prevention – examples from around the world

18.00 Conclusions and end of BgC Day One

Tuesday 22nd November

08.00 –09.00 Registration opens. Coffee & refreshments

09.00 – 09.15 Chairperson’s opening remarks

09.15 – 10.00 An economic outlook for Brazil – why the country needs investment and what are the pros and cons of investing in Brazilian gaming

• Best opportunities for investors in Brazilian gaming

• Where are those investors likely to be coming from: Latin America, USA, rest of the world?

• Projections for growth and return on investment

• Managing risk when entering a new market like Brazil – where commercial opportunity is significant but political and commercial risk high

• Understanding the process for reinvestment and free flow of money

10.00 – 10.30 Understanding the profile of a consumer to deliver the optimal entertainment experience to diverse segments of players – perspective from outside the gaming industry

10.30 –11.00 Networking break. Coffee and refreshments

11.00 – 12.00 Positioning your brand now to succeed in a regulated future

• What you can be doing right now to secure a foothold in the market

• How to raise the awareness of your brand in Brazil right now to secure an advantage and brand awareness – is it worth it?

Igor Federal, President, Brazilian Federation of Texas Hold’Em

12.00 – 12.45 Jogo do bicho: Understanding the game and planning for operational excellence in a regulated environment

• Explaining the cultural and historical importance of jogo do bicho – what are the implications for the political and regulatory process

• How the game works

• Planning your jogo do bicho operation – management and operational challenges and solutions

• State vs. federal regulation of jogo do bicho – pros and cons and necessary competencies to regulate and enforce properly

• Licensing and certification of jogo do bicho agents

• Geolocation in a state model

• Control in real-time through a centralised system

12.45 Lunch break

Bingo Casino Lottery

14.15 – 15.00 Planning your bingo operation in Brazil – what you need to know for a quick route to market

• Bingo and video bingo – implications for your business set-up

• Location and venues

• Location and venues

• Refurbishing for gaming requirements – using the existing venue or building new ones

• Designing and re-designing your venues – trends to optimise the entertainment appeal of your bingo establishment

• Securing a trained and capable workforce ready to adhere to regulatory and licensing obligations

Planning your casino in Brazil – what you need to know to start the design and commercial process

• Feasibility studies and market research around the size, location and scope of the project

• Urban vs. destination casinos; street vs. integrated resorts; local vs. tourist venues – understanding the difference in customer demographics, location requirements and casino layout between the two models. How much revenue can both models generate?

• Optimal locations for stage one, two and three – what are the attributes of various locations around the country

• Understanding the target player profile to design the casino layout for the optimal casino experience

• Adding non-gaming facilities: what will work in Brazil

• Moderated by: Michael Soll, President, The Innovation Group

• Jonathan Strock, Director Casino Development Groupe Barrière

Privatisation of lottery – update on the process for the privatisation and implications for the gambling legalisation in Brazil

• Update on the tender process for lotex

• Options for online and multi-channel lotteries in Brazil

• Future changes allowing for more state lotteries

Moderated by: Michael Soll, President, The Innovation Group

Jonathan Strock, Director, Casino Development Groupe Barrière

15.00 – 15.45 Future of lotteries in Brazil: regulatory trends, new innovative products, technology modernisation and foray into online

• International regulation trends for lotteries – where Brazil should be paying attention

• Analysing player behaviour and what can be improved to increase the audience

• Adapting new formats and games

• Marketing and data usage to analyse which products to launch

• Technical specifications and reporting systems: certification and homologation

15.45 – 16.15 Networking break. Coffee and refreshments

16.15 – 17.00 Planning slot machines and other forms of gambling in your bingo establishment

• What and how many machines will be allowed

• Product optimization for the Brazilian player – do you need to build a new product or adjust the existing one. How?

• Finding the right product for your target market – what types of bingo and slot machines are right and popular to be offered in your bingo hall?

• Imported product or manufactured in Brazil?

Use of technology in large destination casino projects

• Mobile and interactive products and technologies to extend the casino experience beyond the gaming floor

• Case studies and examples of implementation from around the world

Social responsibility in the lottery sector

• Knowing your consumer habits to achieve the best results in prevention practices

• Gaining transparency in your lottery business

• Lottery funds to ensure the social responsibility value of lotteries

17.00 Conclusions and end of BgC