preliminary critique holtshaw

8/6/2019 Preliminary Critique HoltShaw

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Case Study


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Competition

Font CombosAttributes:

User Comments:

What we take from this....

Merrying fonts based on specicssuch as:

- x-heights- widths- contrast in serifs/sanserif

Vast data base.Learning aid.

Poor Navigation.- added list with scrolling

applicationLimited Features.

- needs Save Favorites- needs shake Randomizefeature

Keep the abilities of the iPad inmind.

Just like a website we needbreadcrumbs and nav bar.

Specics need to be specic.Personalization options.


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Font CombosAttributes:

User Comments:


Merrying fonts based on specicssuch as:

- x-heights- widths- contrast in serifs/sanserif

Vast data base.Learning aid.

Poor Navigation.- added list with scrolling

applicationLimited Features.

- needs Save Favorites- needs shake Randomizefeature

Keep the abilities of the iPad inmind.

Just like a website we needbreadcrumbs and nav bar.

Specics need to be specic.Personalization options.

Competition


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WhatTheFontAttributes:

User Comments:


Identies font within a picturetaken by user.

Linked with MyFonts- ability todownload on the spot.

Snap or upload photos.View font details.Email results.

MyFonts.com doesnt downloadfree fonts.

Needs to save pictures in specicfolders.

Needs Recently Used orRecently Found feature.

Needs to save fonts.

Keep the convenience factor inmind. Free fonts, Similar fonts.

Add a Photo Library. Vast memorycapability.

Art Board details. {Specics onfonts, colors being used}.

Competition


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ColorSchemerAttributes:

User Comments:


Browse by set, or color, or searchHEX values.

Favorite Colors list.541 colors.Color Info includes Name, Set, HEX

value, and RGB valueAutomatically discovers similar

colors.

Currently No Reviews.

Colors automatically exportinginto Adobe programs.

Group colors into sets.

Competition


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Palette SchemerAttributes:

User Comments:


Easy to use color-picker.Take a picture and choose colors

within.

Currently No Reviews.

When using picture application,supply lighter tone, highestratio tone, and darker tone.

Ability to add color with sliders.

Competition


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Palettes ProAttributes:

User Comments:


Grab color from photo or website.Import/Export palettes to/from

Adobe Programs and via email.Backup directly to computer.RBG, HSV (HSB), HSL, CMYK,

Grayscale.Color Schemes.Blending.User Prefences.

Love the ability to use the main

color schemes but make cutsomschemes as well.Idenitifying a color on a single

pixel level.Needs Pantone Color Books.Best Color App out there.

Add Pantone colors.Use as many of the same

features without it being toooverwhelming.

Competition


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Palettes ProAttributes:

User Comments:


Grab color from photo or website.Import/Export palettes to/from

Adobe Programs and via email.Backup directly to computer.RBG, HSV (HSB), HSL, CMYK,

Grayscale.Color Schemes.Blending.User Prefences.

Love the ability to use the maincolor schemes but make cutsomschemes as well.

Idenitifying a color on a singlepixel level.

Needs Pantone Color Books.Best Color App out there.

Add Pantone colors.Use as many of the same

features without it being toooverwhelming.

Competition


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User Personas

Ryan Spencer

25 years old

Belltown, Seattle

2nd year InternTether Creative

Biography

Now . . . {2011} In the future . . . {2011+}

Ryan NoahSpencer isborn.

Ryan is fuent in: Ryan is involved with: Ryan wants to:

Illustrator.Photoshop.InDesign.Dreamweaver.Flash. . .

. . . and

is a coding master.

Own a loft studio to work from home.

Create such a blog fan base that allowshim to create his own rm.

Hire on enthusastic bloggers like hispresent self as teammates in his rm.

Potential job at Tether Creative.

Identity system for Mikes resturant.

Blogging {Tumblr}.

Studying Print Design/Screen Printing.

Collaborating with oversea designers.

Ryansartistic

passions are

birthed.

Ryan wantsto be an

artist whenhe grows up.{after much

debate}

Ryan is atutor at AI.

Ryan joinsAIGA.

Ryan startsfreelance

work.

Ryan meets Mikein the Culinary

program.

Ryangraduateshigh school.

Ryanattends AISeattle.

Ryans1st day ofinterningfor Tether.

Ryangraduateswith a BFA inWeb Design.

1986 2004 2008 2009 2010


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User Personas

Aisha Robins

29 years old

San Francisco, CA

Project ManagerSmart Design

Biography

Now . . . {2011} In the future . . . {2011+}

Aisha NicoleRobins isborn.

Aisha is fuent in: Aisha is involved with: Aisha wants to:

Illustrator.Photoshop.InDesign.Microsoft Programs.PC.Mac.

Find more ecent ways to run the rm.

Be a consultant to Adobe to improveprograms and enhance program tools.

Be more involved in the business sideof Smart Design.

Co-managing designers at Smart Design.

Pitching concepts to clients at Smart Design.

President of AIGA, SF branch.

Board of San Franscisco Annual Art Walk.

Produces Fine Art out of her home.

Aishasfatherpushes

her to bea business

woman.

Aishastudies

businessat StanfordUniversity.

Aisha isunhappyin the job

market herdegreeoers.

Aisha worksat an Art

Gallary.

Aisha fallsin love with

graphicdesign.

Aishagraduateshigh school.{with honors}

Aishagraduateswith a BA inbusiness.{minor in

Art History}

Aishaconsidersattending theAcademy ofArt in SF.

Aishagraduateswith a MFAin GraphicDesign.

1982 2000 2004 2007 2010


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User Personas

Mark Foley

43 years old

Vancouver, B.C.

Creative DirectorEngine Creative

Biography

Now . . . {2011} In the future . . . {2011+}

Mark JamesFoley isborn.

Mark is fuent in: Mark is involved with: Mark wants to:

Illustrator.Photoshop.InDesign.Flash.Mac.Sarcasm.

Open another branch of the rm in Hawaii.

Improving the Vancouver branch to be the go torm for Interactive Media.

Have more children and evenutally own a placein Hawaii when the second branch opens.

His 3 year old sons {Gavin} love for dinosaurs.

Active member of AIGA and sponsor.

Race for the Cure design team.

Work showcased in Communication Arts.

Vancouver Snow Sports club.

Marks senseof humorand quickwit spiralshim into anadvertising

focus.

Mark internsat multiple

rms inthe Seattlearea while

workingpart-time

jobs.

Mark getsmarried and

starts a family.

Mark acceptsa part-time

teaching job atthe Art Institute

of Seattle.

Mark devotsthe rm to

being eco-friendly

Mark hasgraduatedwith a BA inAdvertisingand a MFA in

Graphic Design.

Mark ispromotedfrom JuniorDesignerto Senior

Designer atFitch.

Mark movesto Vancouverto accept a jobas a CreativeDirector.

Mark becomesa centralgure in theVancouverdesign world.

1968 1993 2003 2006 2010


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App Production


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Initial Production

BrainstormingAttributes of our App:

Specs:

Designer Central.Color Matching: CMYK, RGB, PMS.

Typography: matching andmerrying.

Photo/Web Based: take a pictureand app matches it.

Art board use- all basic tools butgeared towards logo creation.

Sponsored by Adobe.

1024px X 768px @ 132 ppi.iPad use. {iPhone On-The-Go

sister app}


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Initial Production

Application Statement

List of Features:Typopgraphy -

Creating typefaces.Type research.

Seeing typefaces/fonts and wanting to know the specicsType vocabulary (serif/san serif, etc)

Manipulating Type.Comparing Typefaces.Font Management.

Color -Applying color to thumbnail sketches.Digitizing drawn thumbnails.Pantone Matching System library access.Creating Color Themes.Unifying color systems (CMYK, RGB, PMS).Color Research.

Taking a picture of a color and best color matchCreating Color ComparisonsApplication of Color and Color Aects

Design Basics -Digitizing drawn thumbnails.Design Research.Linking Design to Computer Software.


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Initial Production

Application Statement

Our Users: are graphic designers or have interest in design are interior designers like to draw meet with clients out of their oce nd inspiration from everyday life can never remember an idea or design without keeping notes appreciate others design know the dierence between Pantone, CMYK and RGB colors

know the dierence between a font and a type family constantly designing in their heads need convenient, specic, and reliable answers to simple tasks that can be time wasting.


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Initial Production

For designers who are constantly being inspired by the worldaround them and wanting to grasp those inspirations and

produce them in a productive and convenient fashion.

Designers ready to design at a moments notice.


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Initial Production


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Initial Production


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Icons Splash Page

Type logo in selected typefaceCapture a Picture

Initial Production


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Features: Specic matching + Similar Fonts, etc. Layout

Initial Production


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Wireframing

search


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72x72

72x72 72x72 72x72 72x72

SIGN IN

CREATE ACCOUNT

USERNAME

PASSWORD

630x216

630x60

630x60

search


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search


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FONT LIBRARY COLOR LIBRARY UPLOAD THUMBNAIL

219x58 219x58 219x58

search1024x35

YOUR DOCUMENT

search


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KEY BOARD

THEME

SERIF

SANS SERIF

TYPE FAMILY

MY FONTS

FIND A FONT

Book Antiqua

ITC Bookman

Bookman Old Style mary had a little lamb

APPLY COLOR

DESIGN

SAVE PROJECT

1024x35

219x58

219x58

219x58

219x58

1024x318

search02 3


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RGB

PANTONE

CMYK

HEX #

FIND A COLOR

1024x35

219x58

search1024 35


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CMYK

%

%

%

%

C

M

Y

K

pantone match RGB match

DESIGNSAVE COLOR

1024x35

1024x120

696x 396

186x61 186x61

search1024 35


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mary had a little lamb

save design

email design

font: book antiqua

CMYK: 0, 100, 100, 0

change font

change color

upload file

thumbnail image

1024x35

57x516

1024x522

1024x181

174x40

174x40

174x40

174x40

174x40


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Sources

Competition

User Personas

Production Tools

Font Combos - http://bonfx.com/font-combinations-app/WhatTheFont - http://new.myfonts.com/WhatTheFont/iPhone/Color Schemer - http://www.colorschemer.com/touch_info.php

Palette Schemer - http://itunes.apple.com/us/app/palette-schemer/id436308088?mt=8Palette Pro - http://itunes.apple.com/us/app/palettes-pro/id293249989?mt=8All Customer Reviews taken from - iTunes Application Store

Ryan Spencer - Getty Images #83286948; Claran Grin; http://cache3.asset-cache.net/xr/83286948.jpg?v=1&c=NewsMaker&k=3&d=F1683185B4CC78098F03D8244DF3F37F64A8B5E7EC59BF61A5A184FBDBA38321

Aisha Robins - Getty Images #dv1258042; Digital Vision; http://cache1.asset-cache.net/xt/dv1258042.jpg?v=1&g=fs1|0|DV|58|042&s=1Mark Foley - Getty Images #75674697; Stockbyte; https://reader009.{domain}/reader009/html5/0518/5afdc8365ea21/5afdc84b386fa.jpg?v=1&g=fs1|0|ST

iPad Template - http://www.teehanlax.com/downloads/ipad-gui-psd/Typography - http://fontsinuse.com/Color - http://artention.ch/resources/26-beautiful-handpicked-color-palettes/

BACK search


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mary had a little lamb

KEYBOARD

thumbnail image

1024x318

preliminary critique holtshaw

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