DIGITAL INNOVATION & DEVELOPMENT

Our Approach1. Keep it simple

2. Customer centric

3. Design Thinking

4. One-stop-shop

ABOUT INTEMA

Predictive Marketing Engine COLLECT – PREDICT - PERSONALIZE

A Marketing automation platform that uses machine learning algorithms that collects behavioral and nominal data (clicks, weblogs, POS, CRM) for each customer, website visitor, or prospect.

Each individual is then scored based on predictive models and each customer event influences their score and modifies the automated content and offers that are sent.

Plug and play into your POS/CRM and target individuals, not segments, this allows the use of predictive analytics to anticipate the needs, preferences and triggered contented timed and personalized to each consumer.

This business intelligence solution learns over time the unique behavior of each person automatically as it trains on your data.

http://predictivemarketingengine.com

Our Technologies

Our Automated Marketing Solution

PREDICTIVE MARKETING ENGINE

?Know What Your Clients Are Thinking

Know What Your Clients Are Thinking

PREDICTIVE MARKETING ENGINE

Anticipate Their Next Purchases

PREDICTIVE MARKETING ENGINE

Anticipate Their Next Purchases

PREDICTIVE MARKETING ENGINE

Anticipate Their Next Purchases

PREDICTIVE MARKETING ENGINE

Anticipate Their Next Purchases

PREDICTIVE MARKETING ENGINE

Generate Highly Personalized ContentWINTER COLLECTIONHOW TO STAY WARM &

COMFY

VIEW COLLECTION

FIND A STORE

For MenNew Collection Shirts Sweaters Footwear Accessories

PREDICTIVE MARKETING ENGINE

Double Your Conversion Rate

PREDICTIVE MARKETING ENGINE

How Does it Work?

4Easy Steps

PREDICTIVE MARKETING ENGINE

USE / GATHER DATA1

STORE

DATA WAREHOUSE

OTHER SOURCES

TURN BIG DATA INTO SMART DATA2

DATA WAREHOUSE

SMART DATA

PREDICTIVE ALGORITHM

LINK SMART DATA TO PRODUCTS3

SMART DATA KEYWORDS

User

USER PREFERENCES

Each keyword is scored according to the client’s preferences

88 11 02 420004

CONVERT SMART DATA INTO REVENUES4

{ReturningClients

{PersonalizedContent

Collective – Predict – PersonalizeHow the machine learning uses your Big Data

Collective – Predict – PersonalizeAn Omni-channel personalization solution

Collective – Predict – PersonalizePhases of Implementation 12 weeks

Collective – Predict – PersonalizeImplementation Specs

Collective – Predict – PersonalizeAPI Integration

Collective – Predict – PersonalizeMaintenance, Monitoring & Optimization

PREDICTIVE EMAILS

ObjectivesIncrease the Open Rate

Increase the Click Rate

Decrease “Unsubscribtions”

1

3

2

Unique Realtime Segmentation

SUBJECT LINE ?

CONTENT

?

1 Setup 3 Launch

SMART DBUser

2Content Generation

FANS ON SALE

PREDICTIVE EMAILS

PREDICTIVE WEB PAGES

COOKIE

SMART DB

User

Effortless & Cost Effective Deployment

OPTIMAL INFRASTRUCTURE

Case Studies

Information obtained after the implementation of our Predictive Engine Marketing (PME) in the procurement cycle of a large public furniture retailer.

Increase of store visits according to predictive influences on customers.

PREDICTIVE MARKETING ENGINE

To summarize: to achieve Short-Term Lift & Gain Long-Term

Results

1. Increase the Open Rate & CTR

2. Accelerate First Time Purchase

3. Increase average basket/order size

4. Increase Revenue from Cart Abandonment

5. Decrease “Unsubscriptions”

6. Automatic integration of custom content

7. Increase data accuracy & Monetization

8. Responsive Design Content