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DEFINING THE ONLINE ADVERTISING LANDSCAPE AND NAVIGATING THE FUTURE SPACE Created by Ben Fox [ Follow me!: @benfoxgo ] – 3.30.2011 –

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Page 1: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

DEFINING THE ONLINE ADVERTISING LANDSCAPE AND NAVIGATING THE FUTURE SPACE

Created by Ben Fox [ Follow me!: @benfoxgo ]

– 3.30.2011 –

Page 2: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

HOW DID WE GET HERE?

Page 3: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space
Page 4: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space
Page 5: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space
Page 6: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

HOW BIG IS THE U.S. ADVERTISING SPACE?

Page 7: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

VALUE ADDED RESELLERS

Page 8: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

VALUE ADDED SERVICE PROVIDERS

Page 9: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

TECHNOLOGY SERVICE PROVIDERS

Page 10: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

WHO BOUGHT WHO?

Page 11: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

WHO DID GOOGLE BUY?

Page 12: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

GOOGLE ALTERNATIVES

Page 13: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

TOP 5 COMPANIES HAVE 63% OF REVENUE

Page 14: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

THE ECONOMICS OF IT ALL

Page 15: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

FORCES OF THE FUTURE

Page 16: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

DISPLAY ADVERTISING IN 2015

Page 17: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

Simple and scalable response prediction for display advertising

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