prds167 final deck
TRANSCRIPT
As part of our commitment to the environment this program is being presented to you in an electronic form. Upon completion of the
presentation a digital copy will be emailed for your review.
Please consider the environment before printing!
Agenda
• Introduction • Objectives • Methodology • Target Market • Key Messages
• Strategy • Tactics • Seasonality • Budget • Reporting
Introduction
MyCarIsWorthLess.com is set to launch a unique service in Canada and the U.S. called the Diminished Value Protection Plan, a prepaid membership based service that helps eligible members recoup their diminished value after an auto accident. Memberships will be sold through auto dealerships alongside rust protection, gap and other F&I products when purchasing
a new or used vehicle. Memberships can also be sold by dealer service departments any time prior to an accident.
Objectives
• Introduce this new to market product to consumers
• First Year sales of $1.2 million • 25% dealer penetration in first year • 20 Million earned media impressions
Methodology
At Four Ways PR we incorporate the four way personality system into every one of our campaigns. By doing so we are able to target, attract and sell your ideas to consumers more effectively. The Four Ways Personality System recognizes the four distinct personality types. We understand these personality types and craft messages that resonate with all types of consumers.
Four Ways PR Your Path to the RIGHT Way!
Methodology
The Four Ways Personality System is a proven strategy for communicating with all types of people. At Four Ways PR we incorporate the Four Way Personality System into every one of our campaigns. By doing so we are able to target, attract and sell your ideas to consumers more effectively.
Four Ways PR Your Path to the RIGHT Way!
Target Market
New and used car purchasers aged 50+ represent the ideal consumer for MyCarIsWorthless.com. These consumers represent both the largest overall market of car buyers (62%) and those with the highest average disposable income levels.
Key Messages
Action “Get CASH after your CRASH!!!”
Relationship “A secure way to protect the value of your car”
Organized “Don’t let someone else’s mistake cost you money”
Logical “Recoup your value within 60 days; insurance covers the repairs but not the diminished value”
Strategies
• Utilize spokespersons (Viraf Baliwalla / John Oxendine) to create credibility for the plan.
• Leverage media associations to reach the highest number of journalists.
• Target journalists who reach multiple media touchpoints.
• Create memorable experiences for dealers, journalists and consumers.
Tactics: North American International Auto Show
The MyCarIsWorthLess.com product launch will take place at the 2015 North American Auto Show in Detroit Michigan on January 12th through 25th. We will activate at the Auto Show with the following elements.
• VIP Launch Party • Launch event / Press conference • Spokesperson interviews • Promotions booth during the public
show
Tactics: NAIAS Launch Party
Our Activation will begin with a VIP / DEALER / MEDIA launch party on January 17th. This open bar event will be used a social opportunity to meet the journalists who will cover our product in the media and the dealers who we will need to sell our product to the consumer. We will use the party to build awareness and attendance for our product launch event the next day
Tactics: NAIAS Launch Event
Our Launch Event / Press Conference will take place on January 18th. The launch event will be hosted by our spokespersons Viraf Baliwalla & John Oxendine who will formally introduce our product to the marketplace. Both Viraf and John will be available for one on one media interviews following the event. The launch event has been timed to ensure
maximum media reach. Most major car launches will have been completed and
journalists will be looking for new ideas to cover.
Tactics: NAIAS Promotions Booth
The Interactive MyCarIsWorthLess.com promotions booth will be in operation throughout the consumer portion of the North American International Auto Show. The booth will be designed to allow our reps to inform the public about the availability and value of a MyCarIsWorthLess.com membership. We will build a database of interested customers that can be distributed to the select dealerships that sell our products.
Tactics: Auto Shows
We will replicate the fallowing NAIAS elements for use at the auto shows listed on the next slide. • VIP Launch Party • Spokesperson interviews • Promotions booth during the public show
Tactics: Auto Shows
• The Canadian International Auto Show (Feb 13–22) • Vancouver International Auto Show (March 24–29) • New York International Auto Show (Apr 3-12) • Seattle Auto Show (Oct 15-19) • Tampa Bay Auto Show (Nov 14-16) • Los Angeles Auto Show (Nov 21-30)
Tactics: Zoomer Shows
Now entering its sixth successful year, the ZoomerShow is Canada’s largest consumer show and lifestyle expo for men and women 45+.
Tactics: US Print Media
Utilizing the Four Ways System we will effectively engage the following journalists to cover the MyCarIsWorthLess.com membership plan. Jenna Fryer – Logical (Associated Press) Jessica Anderson – Relationship (Kiplinger’s) Kirk Bell – Organized (Chicago Tribune / NY Daily News) Jim Mccraw – Relationship (Nytimes & 4 others)
Tactics: U.S. Broadcast Media
Utilizing the Four Ways System we will effectively engage the following journalists to cover the MyCarIsWorthLess.com membership plan. Our Spokespersons will be available for live and recorded interviews and profile segments. Jean Chatzky – Logical (Money Matters, NBC Today Show) Michael Corn- Action (Good Morning America) Don Nash- Organized (Today Show) Melissa Francis - Organized (Fox Business Money)
Tactics: U.S. Online
Utilizing the Four Ways System we will effectively engage the following journalists to cover the MyCarIsWorthLess.com membership plan. Steve Siler - Action (Car & Driver, Siler Road) Alex Nishimoto - Relationship (MotorTrend) Jonathan Ramsey - Action (Autoblog) David Thomas - Logical (Cars.com)
Tactics: Canada Print Media
Utilizing the Four Ways System we will effectively engage the following journalists to cover the MyCarIsWorthLess.com membership plan. Denis Duquet – Action (Canadian Press) Dianne Nice – Relationship (Globe and Mail) Jim Henry– Organized (Freelance) Alan Shanoff– Action (Toronto Star)
Tactics: Canada Broadcast
Utilizing the Four Ways System we will effectively engage the following journalists to cover the MyCarIsWorthLess.com membership plan. Our Spokespersons will be available for live and recorded interviews and profile segments. Zach Spensor – Logical (Global TV / BC, Driving TV, Driving With Zack Radio) Jim Kenzie – Action (TSN, Motoring TV, Wheels.ca, Star) Mohammed Bouchama – Relationship (CP24, Corus Radio) Matt Galloway – Logical (CBC Toronto)
Tactics: Canada Online
Utilizing the Four Ways System we will effectively engage the following journalists to cover the MyCarIsWorthLess.com membership plan. Dan Heyman – Organized (autofocus.ca) Leslie Wimbush – Logical (driving.ca) Peter Bleakney – Organized (wheels.ca) Michael Clark – Relationship (autofocus.ca)
Tactics: Distribution & Reporting We will take advantage of traditional and new new media distribution and media monitoring services provided by: Bloomberg Business News Canada News Wire BusinessWire Reuters MeltWater
Seasonality Seasonal Engagement Calendar
Item Date Launch Event January Auto Show Activations January to April Vancouver Zoomer Show March Ottawa Zoomer Show April Short Lead Press Coverage January to March Long Lead Press Coverage May to July Fall Auto Shows October to November Toronto Zoomer Show October
Budget MyCarIsWorthLess.com PR Budget
Item Budget Events $672,477.00 Wire Services / Media Monitoring $61,360.00 AD&M $48,126.15 CD&E $83,304.45
Total Budget $865,267.60
Reporting
Each Wednesday Four Ways PR will deliver a report outlining the following metrics: Earned media impressions Trade show engagements Social media activity On the ground feedback from consumers
MEDIA ADVISORY
January 16th 2014
MyCarIsWorthLess.com TO INTRODUCE A SECURE WAY TO PROTECT THE VALUE OF YOUR CAR AT NORTH AMERICAN INTERNATIONAL AUTO SHOW
WHO: MyCarIsWorthLess.com
WHAT: Launch of a secure way for consumers to protect the value of their car.
WHEN: Tomorrow - Saturday January 17th: 2pm to 3:30pm
WHERE: COBO Hall Salon D – North American International Auto Show
Everyday North American’s experience the diminished value of their automobile through not at fault accidents. Join us tomorrow as we introduce a secure new way to protect the value of your car.
A live webcast of the event will also be available at www.mycarisworthless.com/webcast/
Contacts:
Jon Chaters [email protected] (416) 996-7978 Four Way Public Relations
Four Ways PR 3199 Lakeshore boulevard west, Building F, Room 202
Office: (416) 867-1234 Fax: (416) 867-3553
MyCarIsWorthLess.com Join us as we celebrate the
impending launch of of our new program.
Friday January 16th 9pm COBO Hall – Salon D
North American International Autoshow
Jenna Fryer (Associated Press) - Personality Type: Action To:Jenna Fryer From: Subject: Get CASH for your CRASH Hello Jenna MyCarIsWorthLess.com gets you cash after your crash. For those unplanned moments when out of no where you’re car is hit, going through insurance for the damage is stressful enough; losing value on your car is just another kick-in-the-gut when you’re already down. Recoup the diminished value on your vehicle quickly and easily without the unwanted stress. We will be launching this product to dealerships starting at the North American International Auto Show in Detroit, The Canadian International Auto Show & the New York International Auto Show. Your readers will be able to start requesting this product from their local dealerships immediately following the Detroit Auto Show. Should you have any questions about this product, please feel free to reach out to me. Thank you,
To: Henry Payne From: Subject: Recoup your value within 60 days; insurance covers the repairs but not the diminished value Hello Henry It’s simple really. When you purchase a vehicle from a dealership you need insurance to drive your car off the lot. What you aren’t covered for is the diminished value of your vehicle once it’s been hit. Insurance companies will cover the cost of repairs but the diminished value, well that’s up to you to take to court. Only 1% of people will actually go through with the process due to the time and eventual cost of going to court. For a 1 time fee of $1800 at time of purchase of your vehicle (New or used), you are covered for 5 years for up to $5000 in value. Get the money back in 60 days vs who knows how many days after dealing with insurance and the courts with no guarantee. We will be launching this product to dealerships starting at the North American International Auto Show Jan 17, 2015, The Canadian International Auto Show Feb 13-22, 2015, Vancouver International Auto Show Mar 24-29, 2015 the New York Auto Show Apr 3-12, 2015. Your readers will be able to start requesting this product from their local dealerships immediately following the North American International Auto Show. Should you have any questions about this product, please feel free to reach out to me. Thank you,
Example of Tweets: Steve Siler (Action-way personality):
We have the scoop for you! @mycarisworthless is an ingenious way to get cash for your crash! I look forward to sending you an email explaining this new & exciting product!
Alex Nishimoto (Relationship-way personality):
Hi Alex! @mycarisworthless is a secure way to protect the value of your car. I look forward to sending you an email explaining this safe product.
Example of Email: Hello Steve / Alex, Car accidents are not fun. In fact, they can cost you a lot of money. This is where MyCarIsWorthLess.com comes in. MyCarIsWorthLess.com is the first company of its kind to offer a diminished value protection plan. With a simple online calculation of the diminished value, it allows clients to recoup money for diminished value on a non-fault car accident. The protection plan is sold as a prepaid membership based service through auto dealerships. The best part is that we do all the work for the client with money back guaranteed in 60 days or less! A diminished value product has successfully launched in three states in the USA – Georgia, Alabama and North Carolina and MyCarIsWorthLess.com is now looking forward to expanding this product nationally. As a journalist focusing on automotive and consumer news, this type of service is an asset to your audience and makes for a great topic to cover. For more information concerning this protection plan, please visit www.mycarisworthless.com or contact me at 416-569-1857. Media Contact Rasha Cheaib Media Relations Officer 416-569-1857 [email protected]
Journalist #1: Michael Corn Good Morning America, Executive producer E-Pitch: SUBJECT: The first and only non-insurance way to get cash for your crash Hello Michael, We caught your segment on prepping your car for the winter season the other day and given the huge recent snowfall it came in very handy! It shouldn’t surprise you that 80% of all auto collisions occur in the winter but it might surprise you that in most states, the lost value from your collision is not covered by your insurance. In fact, to recuperate any of this loss, you need to spend your time and money in and out of courtrooms. Until now. MyCarIsWorthLess.com is the first non-insurance, organization that returns your losses to you, up to $5000, within 60 days of your collision! MyCarIsWorthLess.com is the only way to recover your losses and to avoid lengthy court dates. I thought a story on how to recover your losses in this icy, accident prone winter would be of interest to you and your audience. I’d be happy to arrange an interview with our resident expert and founder, Viraf Baliwalla. I’ve also attached a press release. Please let me know if you have any questions or require any additional information. Cheers, Alex Cioppa Journalist #2: Jean Chatzky SUBJECT: Recoup your losses and don’t pay for someone else’s mistake with MyCarIsWorthLess.com Hello Jean, You might already know that in most states, when you’re in a car collision, insurance will cover the damages but it won’t help you recover your car’s lost value. Even if insurance will help you recoup your losses, or if you take your case to court, it won’t happen quickly without a guarantee of money returned! It takes time, money and effort. No matter what, you lose. MyCarIsWorthLess.com is the first of its kind. This non-insurance organization is a membership that guarantees you up to $5000 to recoup your losses in a collision, within 60 days! A story on how MyCarIsWorthLess.com is a great, financially sound add-on that helps delivers high return on investment might be of interest to you and your readers. I’ve attached a press release, fact sheet and backgrounder and I’d be happy to arrange an interview with our founder and resident expert, Viraf Baliwalla. Let me know if you need any additional info or if you have any questions. Thanks, Alex
Email pitch to Alan Shanoff at the Toronto Star (Action)
Re: Get CASH after your CRASH!
Good Morning Mr Shanoff,
Each year Canadians lose $1.2 Billion in diminished value of their vehicle from being involved in a ‘no fault of their own’ type of accident. Few consumers realize that although insurance covers the cost of the repairs, their vehicle is still valued less as a result of the accident. In the past, compensation was potentially received after the expense of hiring lawyers and lengthy legal proceedings.
MyCarisWorthLess.com takes the stress away from consumers by recuperating the diminished value on behalf of the consumer. This new product pays consumers the diminished value within 60 days of accident, stress free. Sold at point of vehicle purchase, and good for five years, our product gets consumers their money back into their wallets, quickly.
Mr Shanoff, this product is coming to market during our launch at the NAIAS in January 17th, 2015. We see you as a journalist who would like to keep consumers appraised of new auto industry products through your news articles.
I will follow up with you by phone tomorrow, to ensure all questions are answered.
Kind Regards
Deborah Goss
FourWaysPR.com [email protected] Mobile 647-‐302-‐9618 Office 905-‐271-‐6806
Email pitch to Dianne Nice at the Globe and Mail (Relationship)
Email heading: A secure way to protect the value of your car
Hi Dianne,
I would like to introduce myself as one of a team of seven at Four Ways PR who are working with our client MyCarisWorthLess.com to launch a new product that will be released at the NAIAS in Detroit on January 17th, 2015.
We have discovered that few consumers realize how their finances are impacted until they are involved in a ‘no fault of their own’ type of accident. Each year Canadians lose $1.2 Billion in ‘diminished value’.
While the comfort of Insurance takes care of the repairs to our vehicles after an accident, even when the repairs are complete, we are still out of pocket. We generally discover that our vehicle is worth less than a comparable vehicle that is accident free.
There is a currently a method of recuperating your diminished value, however, this involves hiring a lawyer, court costs and the stress of taking the guilty party through the system. MyCarisWorthLess.com takes the stress out of recuperating your diminished value by offering a protection plan purchased at point of vehicle purchase, good for five years, and giving consumers extra peace of mind. This product supplies restitution in lost value within 60 days, without the hassle of going to legal and putting your hard earned money back into your pocket.
Dianne, we have spent some time researching previous articles written by you and feel that your community approach to informing consumers about finances would be most helpful for consumers on this new product.
I would like to follow up with a phone call tomorrow to discuss the product further and respond to any questions you may have.
I look forward to speaking with you.
Kind Regards
Deborah Goss
FourWaysPR.com [email protected] Mobile 647-‐302-‐9618 Office 905-‐271-‐6806
Phone Pitch: [General Script] Hi _____, my name is Michelle, I’m calling from MyCarIsWorthLess.com with a potential story/feature for your show – are you familiar with us? Well let me give you a brief explanation of who we are and what we do. MyCarIsWorthLess.com is an online protection plan sold through auto dealerships for vehicle owners to recoup money for diminished value on a no-fault car accident. Through a simple calculation, the damage repairs are totaled and instead of going through a long court process to claim fees, our services do the work for the customer and gets the money back in up to 60 days. This product, being the first of its kind available to a large consumer market, would be great to feature on your show. Viraf Baliwalla, who developed MyCarIsWorthLess.com is doing interviews this month and we’d love to have him speak with you about this on __(show name)__. May I give you my contact information to arrange this? Example [Modified Script – Relationship Personality] To: Mohamed Bouchama, AutoShop [TV] Hi Mohamed, my name is Michelle, I’m calling from MyCarIsWorthLess.com, how are you today? …great, thanks! I’m familiar with your show AutoShop and I’m calling with a story/product feature idea, are you familiar with us? MyCarIsWorthLess.com is a brand new service for car owners and new car buyers. What it is, is a diminished value protection plan sold through dealerships to new car buyers. The way it works is, with a simple online calculation of the diminished value, it allows customers to recoup money for diminished value on a no-fault car accident. The best part is that it’s no hassle for the customer because the whole complicated process is taken care of by us, with money back guarantee in 60 days or less. We want to make it really easy but secure and hassle-free for car-owners. It’s sold just like any add-on feature, such as rust protection or Sirius radio. As the first product of it’s kind, this is really valuable information for your audience and a great topic for the show. I’d love to arrange for an interview on Auto Shop with MyCarIsWorthLess.com developer Viraf Baliwalla. Do you have a moment to further discuss this?
E-Pitch: Example 1 [Modified for Logical Personality] To: MattGalloway, CBC’s Metro Morning Subject: [Story Idea] Car owners can now recoup diminished value with new service set to launch from ‘MyCarIsWorthLess.com’ [ATTN: Matt Galloway] Hello Matt and Metro Morning, On behalf of Viraf Baliwalla and MyCarIsWorthLess.com, I am writing with a potential national consumer news story for Metro Morning. Please consider the following: MyCarIsWorthLess.com, a consumer helpline and online diminished value calculator, is launching a new service called the Diminished Value Protection Plan across Canada and the U.S. The protection plan is sold as a prepaid membership based service through auto dealerships, alongside other standard add-ons (rust protection, etc.). It allows members to recoup their diminished value after an auto accident. Founder and serial entrepreneur Viraf Baliwalla has successfully launched the service in Regina and is now looking forward to its national launch. As a reporter focusing on national and consumer news, this would be a great story for your show, and a great product to feature with the auto industry approaching its peak buying season. To discuss interview times with Viraf, please contact me at 647-818-9758. For more information, visit www.mycarisworthless.com. Media Contact Michelle Ronchin Four Ways PR | Media Relations Officer 647-818-9758 [email protected]
Example 2: [Modified for Action Personality] To: Jim Kenzie, Kenzie’s Corner [TV] Subject: [Story Idea] Car owners can get cash from a crash – new service set to launch from ‘MyCarIsWorthLess.com’ Hi Jim, I’m contacting you on behalf of Viraf Baliwalla and MyCarIsWorthLess.com with news of a new service for car owners set to launch in Canada and the U.S. – the Diminished Value Protection Plan is the first of its kind and after its highly successful Regina launch, it’s only a matter of time before nation-wide consumers get their hands on it. Here is an inside scoop on MyCarIsWorthLess.com and I’d love for you to be one of the first to feature it on Kenzie’s Korner and in your section in the Toronto Star. MyCarIsWorthLess.com is not only a consumer helpline and online diminished value calculator, but also a protection plan soon to be available to the consumer market. The protection plan is sold as a prepaid membership based service through auto dealerships, alongside other standard add-ons (rust protection, etc.). It allows members to recoup their diminished value after an auto accident. This type of service is very valuable to your audience and makes a highly engaging topic to cover. To discuss interview times with Viraf, please contact me at 647-818-9758. For more information, visit www.mycarisworthless.com. Media Contact Michelle Ronchin Four Ways PR | Media Relations Officer 647-818-9758 [email protected]
Phone Pitch: [General Script] Hi _____, my name is Michelle, I’m calling from MyCarIsWorthLess.com with a potential story/feature for your show – are you familiar with us? Well let me give you a brief explanation of who we are and what we do. MyCarIsWorthLess.com is an online protection plan sold through auto dealerships for vehicle owners to recoup money for diminished value on a no-fault car accident. Through a simple calculation, the damage repairs are totaled and instead of going through a long court process to claim fees, our services do the work for the customer and gets the money back in up to 60 days. This product, being the first of its kind available to a large consumer market, would be great to feature on your show. Viraf Baliwalla, who developed MyCarIsWorthLess.com is doing interviews this month and we’d love to have him speak with you about this on __(show name)__. May I give you my contact information to arrange this? Example [Modified Script – Relationship Personality] To: Mohamed Bouchama, AutoShop [TV] Hi Mohamed, my name is Michelle, I’m calling from MyCarIsWorthLess.com, how are you today? …great, thanks! I’m familiar with your show AutoShop and I’m calling with a story/product feature idea, are you familiar with us? MyCarIsWorthLess.com is a brand new service for car owners and new car buyers. What it is, is a diminished value protection plan sold through dealerships to new car buyers. The way it works is, with a simple online calculation of the diminished value, it allows customers to recoup money for diminished value on a no-fault car accident. The best part is that it’s no hassle for the customer because the whole complicated process is taken care of by us, with money back guarantee in 60 days or less. We want to make it really easy but secure and hassle-free for car-owners. It’s sold just like any add-on feature, such as rust protection or Sirius radio. As the first product of it’s kind, this is really valuable information for your audience and a great topic for the show. I’d love to arrange for an interview on Auto Shop with MyCarIsWorthLess.com developer Viraf Baliwalla. Do you have a moment to further discuss this?
E-Pitch: Example 1 [Modified for Logical Personality] To: MattGalloway, CBC’s Metro Morning Subject: [Story Idea] Car owners can now recoup diminished value with new service set to launch from ‘MyCarIsWorthLess.com’ [ATTN: Matt Galloway] Hello Matt and Metro Morning, On behalf of Viraf Baliwalla and MyCarIsWorthLess.com, I am writing with a potential national consumer news story for Metro Morning. Please consider the following: MyCarIsWorthLess.com, a consumer helpline and online diminished value calculator, is launching a new service called the Diminished Value Protection Plan across Canada and the U.S. The protection plan is sold as a prepaid membership based service through auto dealerships, alongside other standard add-ons (rust protection, etc.). It allows members to recoup their diminished value after an auto accident. Founder and serial entrepreneur Viraf Baliwalla has successfully launched the service in Regina and is now looking forward to its national launch. As a reporter focusing on national and consumer news, this would be a great story for your show, and a great product to feature with the auto industry approaching its peak buying season. To discuss interview times with Viraf, please contact me at 647-818-9758. For more information, visit www.mycarisworthless.com. Media Contact Michelle Ronchin Four Ways PR | Media Relations Officer 647-818-9758 [email protected]
Example 2: [Modified for Action Personality] To: Jim Kenzie, Kenzie’s Corner [TV] Subject: [Story Idea] Car owners can get cash from a crash – new service set to launch from ‘MyCarIsWorthLess.com’ Hi Jim, I’m contacting you on behalf of Viraf Baliwalla and MyCarIsWorthLess.com with news of a new service for car owners set to launch in Canada and the U.S. – the Diminished Value Protection Plan is the first of its kind and after its highly successful Regina launch, it’s only a matter of time before nation-wide consumers get their hands on it. Here is an inside scoop on MyCarIsWorthLess.com and I’d love for you to be one of the first to feature it on Kenzie’s Korner and in your section in the Toronto Star. MyCarIsWorthLess.com is not only a consumer helpline and online diminished value calculator, but also a protection plan soon to be available to the consumer market. The protection plan is sold as a prepaid membership based service through auto dealerships, alongside other standard add-ons (rust protection, etc.). It allows members to recoup their diminished value after an auto accident. This type of service is very valuable to your audience and makes a highly engaging topic to cover. To discuss interview times with Viraf, please contact me at 647-818-9758. For more information, visit www.mycarisworthless.com. Media Contact Michelle Ronchin Four Ways PR | Media Relations Officer 647-818-9758 [email protected]
Automotive Journalist Priority List
PRINT JOURNALISTS
CANADA
U.S. NAME PUBLICATION TYPE NAME PUBLICATION TYPE
Dianne Nice Globe and Mail Relationship Jenna Fryer Associated Press Logical
Alan Shanoff
Toronto Star Action Jessica Anderson
Kiplinger’s Relationship
Denis Duquet Canadian Press Action Kirk Bell Chicago Tribune /
NY Daily News Organized
Jim Henry Freelance Organized/ Logical
Jim Mccraw NY Times & 4 Others
Relationship
ONLINE / WEB JOURNALISTS
CANADA
U.S.
NAME SITE TYPE NAME SITE TYPE Dan Heyman Autofocus.ca Organized Steve Siler Silerroad
Productions Action
Lesley Wimbush Driving.ca Logical Alex
Nishimoto motortrend.com Relationship
Peter Bleakney
Wheels.ca Organized Jonathan Ramsey Autoblog.com Action
Michael Clark Autofocus.ca Relationship David Thomas Cars.com Logical
BROADCAST JOURNALISTS
CANADA
U.S. NAME SHOW TYPE NAME SHOW TYPE
Zack Spencer
Driving Television [Global TV], Driving with Sack spencer [Radio]
Logical
Jean Chatzky Money Matters [Retirement Living], NBC Today Show
Logical/ Organized
Jim Kenzie Motoring TV [TSN], Action Michael Corn Good Morning
America Action
Mohamed Bouchama
Auto Shop [CP24] Relationship Don Nash Today Show Organized
Matt Galloway Metro Morning [CBC Radio] Logical Melissa
Francis Fox Business Money
Organized
FOR IMMEDIATE RELEASE
MyCarIsWorthLess.com ANNOUNCES EXCLUSIVE PROTECTION FOR YOUR CAR IN A NOT AT FAULT ACCIDENT AT THE NORTH AMERICAN
INTERNATINAL AUTOSHOW Detroit, January 17, 2015 Many North Americans are not unaware that insurance companies, in case of a not at fault accident, only cover the repairs but not the diminished value. In order to remediate to this situation, MyCarIsWorthLess.com is proud to announce an exclusive protection plan to recoup the value of their vehicle within 60 days in a not-at-fault accident. MyCarIsWorthLess.com today introduced a secure way to protect the value of your car across Canada. “Being involved in a car accident is never a fun experience. In fact, several Canadians have to pay up to the value of the damages of their car without receiving any form of compensation, although they weren’t at fault.” – Viraf Baliwalla, Serial Entrepreneur Every year, North Americans lose over $1.2 billion in diminished value through not-at-fault accidents. Many families end up absorbing the cost. With that in mind, MyCarIsWorthLess.com offers this exclusive protection plan. It is designed to recoup the diminished value of your car from the at-fault party up to a value of $5,000. About MyCarIsWorthLess.com MyCarIsWorthLess.com is the first company in Canada offering a diminished value protection plan. It is available through a prepaid membership based service. It will also be offer in a near future via authorized auto dealers. This diminished value is also available in three states in the USA – Alabama, Georgia and North Carolina.
MyCarIsWorthLess.com will uphold its promise to recoup the value of the car in a not-at-fault accident up to $5,000 within 60 days. This will avoid the entire possible outcome from costly legal implications. MyCarIsWorthLess.com is the easiest and fastest way to get your compensation after an accident. Contact For all media inquiries including request for interviews with Viraf Baliwalla, please contact Sebastien Dorelas, Media Relations Four Ways PR 3199 Lakeshore boulevard west, Building F, Room 202 Office: (416) 867-1234 Fax: (416) 867-3553
Four Ways PR 3199 Lakeshore boulevard west, Building F, Room 202
Office: (416) 867-1234 Fax: (416) 867-3553