final short deck-icmi
DESCRIPTION
investor DeckTRANSCRIPT
Out of the billions of items for sale today,
how many were made exclusively
for you?
The Evident Answer : Nobody
Still Thinking....
The Answer is:None!
Asia’s largest online marketplace connecting ‘Individuals’ looking for unique bespoke creations with talented ‘Creators’
from all over.
Out of the billions of items for sale today, how many
were made just for you?
At icustommadeit.com, designers, manufacturers, artists (our Creators) will work with enthusiastic buyers to create something—anything—absolutely unique.
CONNECT COLLABORATE CREATEi i i
“every thing you can imagine is real”- Pablo Picasso
And, we took this too seriously!!
Concept Analysis
‘Custom’ is the new obsession. With a deep
understanding of the growing need for custom-made
products, we at icustommadeit decided to
channel this interest effectively.
On one hand, uniquely talented artists get
discovered and on the other, Buyers get to rule our space, for they are empowered to get something exactly the
way they want it.
Out of the billions of items for sale today, how many
were made just for you?
How are we a different marketplac
e?
While eBay, Amazon, Jabong are one-size-fits-all marketplaces that have made a name for themselves by their expansive selections & sales, our marketplace is honing in on discovery. “icustommadeit.com” is an out-of-the-box marketplace, irresistible both for professional, skilled creators and one-of-a-kind shopaholics who love everything custom made.
We provide both the Creators & Buyers a seamless platform where artists not only showcase their creations but also communicate with buyers to know their need and make something totally original for them. Our vertical marketplace will be a veritable goldmine of unique items covering huge swaths of product categories, including clothes, shoes, jewellery, leather products, household items, and so on.
Out of the billions of items for sale today, how many
were made just for you?
The Rise of the New
Marketplace
Belief – To create Asia’s finest online marketplace that provides the buyers direct access to a community of talented Creators who together build a custom created world.
Target – ‘Creators’ whose are skilled to create the extraordinary. ‘Buyers’ who are interested in fulfilling all their whims and fancies by creating something one-of-a-kind.
Out of the billions of items for sale today, how many
were made just for you?
Passionate
Creators
Custom Made
Products
Interactive Process
Secured PaymentGateway
Out of the billions of items for sale today, how many
were made just for you?
The Look & Feel of our Website!
Out of the billions of items for sale today, how many
were made just for you?
HOW BUYERS SUBMIT
CUSTOM-MADE PROJECT REQUESTS
HOW CREATORSRECEIVE
CUSTOM-MADE PROJECT REQUESTS
Out of the billions of items for sale today, how many
were made just for you?
BUYERS &
CREATORS COMMUNICATE
THROUGH ‘IMB’ (INSTANT
MESSAGING BOX)
PRODUCT LISTING
& KUDOS
ON THE SITE
Out of the billions of items for sale today, how many
were made just for you?
It has taken us 2 dedicated years to build this vertical marketplace model that is highly disruptive of the typical online marketplaces, which have traditionally focused on mass-manufactured products and overstock items. Anybody can create an online marketplace, but few can bridge the gulf between real creators and real products. This is our ability; hence competition minifies. The beauty of “icustommadeit.com” is the ability to discover new things. The peer-to-peer marketplaces make commerce accessible to anyone with something to sell, but we are arguably one of the first social ecommerce companies, since we focus on the dialogue between the buyer and creator.
With insights from our team of experts, we’ve finally mastered the ability to bring creators, customized products to mass market.
Our Competiti
on
Out of the billions of items for sale today, how many
were made just for you?
Going Global !
The post launch strategy of “icustommadeit.com” is to become a truly global marketplace. With millions of creators in 200 plus countries
worldwide, there are endless opportunities to grow our concept, business and connect with international buyers.
Our marketing specialists are already exploring the international markets & connecting with a global community of creators. So we go from Local to
Global in four months after the site launch.
Driving Towards A Success Story!
FISCAL YEAR SUBSCRIPTIONS
TOTAL YEARLY SUBSCRIPTION REV
TOTAL SERVICE CHARGE REV
TOTAL YEARLY REV
Sep 14 -Mar 15 375 26,65,390.00 11,19,160.00 37,84,550.00
Apr 15 -Mar 16 1,180 2,47,01,040.00 46,06,500.00 2,93,07,540.00
Apr 16 -Mar 17 3,213 6,70,69,028.90 4,37,95,296.97 11,08,64,325.87
Apr 17 -Mar 18 6,645 15,94,88,923.98 18,13,92,566.42 34,08,81,490.41
Apr 18 -Mar 19 9,474 25,63,41,787.75 55,25,80,628.89 80,89,22,416.64
Already Famous!
Thought-provoking Facebook Posts Interactive Campaigns Every Week Frequent Facebook Ads Increasing Fan Engagement
The Challenges for Growth
Dynamically changing page rank algorithms need constant SEO to
keep search traffic volume high. Holistic
approach towards SEO will ensure top rankings on major search engines.
Bring buyers and creators online, and create critical mass. Extensive PR & mass advertising will build
a critical mass of listings and
audience/buyers on the platform.
Facebook EdgeRank restricts the post
reach to 5% of fans. This drastically constraints free
marketing and hence we need to buy ad
space on Facebook to reach out effectively.
Only a blended strategy of traditional and digital marketing will yield the desired
results. Hence the need for solid digital marketing specialists.
Out of the billions of items for sale today,
how many were made just for
you?
CONTENT IS THE KEYA rich editorial team creating engaging and compelling content which will shape the audience’s understanding and draw them into our concept.
DATA / TARGETTINGReach our target creators & buyers efficiently and effectively by mapping the interest graph and harnessing it for relevant ad opportunities.
LEVERAGING SOCIAL NETWORKING SITESLeverage social and professional network platforms such as Facebook, Twitter, Pinterest, Instagram and LinkedIn to promote our marketplace. We can use these sites as marketing channels to draw in more buyers/creators.
MEDIA COVERAGEPrint, Mashable, Magazine Articles, Radio jingles, TV Ads and Shows, etc.
PAID PROMOTIONS (SOCIAL, VIDEO, MOBILE) FB ads, YouTube promotions, In app promos, Mob ads, Engagement Ads on Google etc.
‘Focus Points’ To Accelerate our Growth
Out of the billions of items for sale today,
how many were made just for
you?
“Proof of Concept”A Highly Successful One
Channeling a revolutionary concept, “icustommadeit.com” will be extending the ability to get almost any product custom-designed for individuals. Icustommadeit, is like the popular crafty site CustomMade, that has raised $24 million since 2011. CustomMade now facilitates $1 million in transactions per month.
Proof of Concept : http://bostinno.streetwise.co/2013/06/11/custommade-raises-18-million-for-craft-marketplace/
http://venturebeat.com/2013/06/11/custom-goods-marketplace-custommade-cooks-up-18m-from-google-atlas-others/
GlobeIn, a site based on a similar concept began its journey from concept to reality in Dec 2011. By Sept 2012, GlobeIn, for global arts has raised more than $1 million in funding from investors.
Proof of Concept : http://mashable.com/2013/02/27/globein-global-crafts/
http://techcrunch.com/2014/08/22/globein-deepak-chopra/
With a Great Premise (already have) & Solid Investors (looking for) “icustommadeit.com” as a platform is sure to create a fundamentally different retail paradigm.
A Rock Solid Team Opening All Doors of Possibilities
Raj IyerKundan Dhake
INCEPTION - May 2012
WHERE WE MAKE IT ALL HAPPEN - Pune
TEAM - 14 creative minds who are everything but the ordinary.
