prateek report
TRANSCRIPT
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ORGANISATIONAL STRUCTURE
TRAINING REPORT1 MAY 2011 TO 30 MAY 2011
AT
MAHINDRA & MAHINDRA LTD.
By
PRATEEK
Roll no. 1120817
MBA
CHRIST UNIVERSITY INSTITUTE OFMANAGEMENT
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CONTENTS
Mahindra & Mahindra Company Introduction
Introduction to the FARM EQUIPMENT DIVISION
Introduction to the AUTOMOTIVE DIVISION
Introduction to the INDIAN CONSTRUCTION
EQUIPMENT DIVISION
SWOT ANALYSIS
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MAHINDRA &
MAHINDRA
COMPANY
INTRODUCTION
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MISSION:
Mahindras mission and vision:
We create:PRODUCTS,SERVICES and
POSSIBILITIES.
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INTRODUCTION
One of the top 10 business houses of INDIA
It is a 31,000 Crore INDIAN multinational.
Setup in 1945 by the name of Mahindra and
mohammad ,but got the name M&M in 1947.
Started its business by setting up a plant for
assembling WILLYSs jeeps in india.
In 1994,the structure got re-engineered into segments.
Main business of M&M is in the Automotive Farm
Equipment.
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MAIN PRODUCTS:
Willys jeep plant set-up on 2 oct 1945.
Mahindra Tractors
Tractors come under the division
calledFarm Equipment
Division. This division has also ventured
into manufacturing of engines .
This division employees over
11,500 people over its 49 slaes
offices and outles around 750.
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MAHINDRA SCORPIO
It is the Automotive Division part of its Operating divisions.
In utility vehicle segment mahindra covers over 50% of themarket.
It has 14,500 employees in its six assembling and manufacturing
units all over india. It has its own separate R&D department at nashik.
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INTRODUCTION TO THE PROJECT
Mahindra & Mahindra plans to enter the construction
equipment business
First product Back-hoe Loader
Background
y Construction Business involves a lot of hiring and renting
of earth moving machines (especially the back-hoe loader).
y The aim of the project is to make this process simpler and
faster.
y Also to provide more work and revenue to the Mahindra
customers
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BACK-HOE
It comes under the newly included segment of mahindra
construction equipment division
In India the total business is estimated around US $2.3billion. Back hoes account appprox 26% of the total utility.
They are basically duplicate Bull-dozers in advanced form.
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SWOT
STRENGTHS::
Strong brand recognition.
Effective use of technology.
Strong hold on automotive market .
High reach towards rural and urban consumers
too.
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OPPORTUNITIES::
Fastest growing formats.
Potential for investment.
Sectors with high growth potential.
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THREATS::
Inexperience in the new division could be a big
threat.
Competitors who are already big giants in the
field.
Beureaucracy.
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FINANCIAL REPORT OF M&M
REVENUE
(2010)
Rs.31,568.54 crore
(US $ 6.72 billion)
NET INCOME
(2010)
Rs.2871.49 crore
(US $ 611.63 million)
Type-- PUBLIC BSE.
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THANKYOU !