pragmatic enterprise 2.0 overview
DESCRIPTION
Here is the new service we launched for enterprise social computing today, October 22nd, 2009.You can find more details at:http://hinchcliffeandcompany.com/pragmaticenterprise2/TRANSCRIPT
Pragmatic Enterprise 2.0tm
Effective Low Risk Social Computing
IntroducingPragmatic Enterprise 2.0
The Power of Social Business
MinusThe
Downsides
Exclusively from Hinchcliffe & Company and Partners
October 20th, 2009
Pragmatic Enterprise 2.0tm
Effective Low Risk Social Computing
Premise• Social computing is an effective new model
for meeting business needs
• Can enhance productivity, drive innovation, cut costs, and more
• Integral to the modern workplace today
• However, social computing is a new discipline that combines freeform yet strategic business activity with Web 2.0 technology
• Most organizations today have a low level of capability around this new discipline
Social software +
guidedbusiness
outcomes
Pragmatic Enterprise 2.0tm
Effective Low Risk Social Computing
The Situation• About half of all organizations
have so-called Enterprise 2.0 tools today
• Either virally or by plan
• But real adoption and meaningful uptake is still low
• Most enterprises are still learning the social computing ropes and they need help
• Lacking key elements, such as community management or an effective understanding of enterprise needs
Pragmatic Enterprise 2.0tm
Effective Low Risk Social Computing
Today’s Bottom Line• Ultimately, concerns about risk,
control, and trust are at the heart of enterprise reticence about social computing
• Organizations are also lacking access to best practices and experience
• To succeed, an enterprise social computing effort must:
A) Address key business concerns (downsides)
B) Demonstrate business value
C) Acquire social computing competency
Pragmatic Enterprise 2.0tm
Effective Low Risk Social Computing
Pragmatic Enterprise 2.0
Best Practices, Strategic Project Intelligence, and High ROI
Introducing
Pragmatic Enterprise 2.0tm
Effective Low Risk Social Computing
A New Kind of Service• A comprehensive and adaptive strategy and
execution service for social computing
• Created especially for enterprises by experts in enterprise computing and social computing
• Right-sized for your effort
• Gathers strategic project intelligence to avoid the downsides
• Leverages best-of-breed social tools
• Builds social computing competency
Proactively turn crowds
useful business communities
safelyinto
PragmaticEnterprise 2.0
Service
Pragmatic Enterprise 2.0tm
Effective Low Risk Social Computing
Bringing together the leaders:
Thought leader inEnterprise 2.0
Thought leader in strategic project intelligenceand risk navigation
Industry leading toolset for social computing
Methodsand Delivery
Project Intelligence
Social Tools
Pragmatic Enterprise 2.0tm
Effective Low Risk Social Computing
Use Cases
• Internal social collaboration
• Intranet and portal redesigns
• Customer communities
• Government 2.0
• Social CRM
• Business and industry social networks
Pragmatic Enterprise 2.0tm
Effective Low Risk Social Computing
Top Down
Social Strategy, Architecture, Policy, and Governance
Enterprise Vision
Local Problem Solving
Corporate Initiative
Community Management & Support Processes
Content Management
Tools & Infrastructure
Agile Project Management & Change Management
Knowledge Management Business Intelligence
Delivery Models Customer Outreach
Access, Search, & Discoverability
Business Needs & Requirements Exploiting Ad Hoc Opportunities
Security & Identity
BottomUp
Pragmatic Enterprise 2.0 Overview
Cultural Change
Reactive ResponseCost Cutting
Viral AdoptionSocial Computing Methodology and
Best Practices
Strategic Project
Intelligence
A Complete Social Computing Strategy and Implementation Approach
70 tightly integratedbest practices
Comprehensive and mature yet lightweightmodel for full lifecycle social computing
Pragmatic Enterprise 2.0tm
Effective Low Risk Social Computing
Approach• Low profile, high impact agile project process
+ Enterprise 2.0 methods:
• Strategy development
• Enterprise tool integration
• 2-6 months of implementation iterations
• Medium term community management
• Drives adoption and business results
• Medium term project intelligence
• Identifies risks and guides project management
Assessment & Strategy IT Integration
Implementation
Project Intelligence CommunityManagement
Rollout
Stages of Pragmatic Enterprise 2.0
Pragmatic Enterprise 2.0tm
Effective Low Risk Social Computing
Breakdown
Strategy, Implementation,
& Rollout
Strategic Project Intelligence To Navigate Risks
Community Management
24 months
It can take many months to gain
critical mass on your own:
Our approach reduces the time to reach positive ROI while
helping projects navigate risk along the way
iterations
Pragmatic Enterprise 2.0tm
Effective Low Risk Social Computing
How Our Social Computing Project Intelligence Works
Improved project outcomes
(c) Copyright 2009. All Rights Reserved.
Pragmatic Enterprise 2.0tm
Effective Low Risk Social Computing
Enterprise 2.0
We Focus On Real Business Needs and Concerns
(c) Copyright 2009. All Rights Reserved.
Pragmatic Enterprise 2.0tm
Effective Low Risk Social Computing
The Bottom Line• Specially crafted by a team of enterprise and
social computing experts for the unique needs of the enterprise
• Provides understanding and intellectual control of a social computing effort in a powerful new way that harnesses collective intelligence to proactively navigate concerns
• Is the lowest risk and shortest route way to the benefits of enterprise social computing
Pragmatic Enterprise 2.0tm
Effective Low Risk Social Computing
Available 4Q 2009
• First implementation slots available in November, 2009
• Limited engagements for now as we scale the service
• Can be used for small, medium, or large social computing efforts
Pragmatic Enterprise 2.0tm
Effective Low Risk Social Computing
For Additional Info, Visit:
http://hinchcliffeandcompany.com/pragmaticenterprise2/