practical program management strategies
DESCRIPTION
Workshop presented at Computers in Libraries in Washington DC 2011TRANSCRIPT
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Practical Program Management Strategies Simple planning solutions for busy librarians
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Crashed and BurnedA project that everyone was
excited about and failed
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Outcomes for this sessionLearn steps of the planning processDesign a plan for a serviceDiscover perspective of stakeholdersPractice strategies for Making it Happen
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Project Planning
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Steps of Planning Process
SWOTVisionGoals and ObjectivesMarket StrategyFinancial FeasibilityAssessment
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http://flickr.com/photos/dixonbaxi/
Using SWOT Analysis for
Project Planning
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Core values
Mission
Develop a shared vision
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Environmental Scanning
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Identify Stakeholders
Use their inputDevelop communication strategyIdentifying innovators and detractors
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Identify key issues, questions and choices
to be addressed
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Develop a series of goals
Purpose of the Service
Actionable
Long Term Goals
Measurable
Short Term Goals
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Five Ps of MarketingPriceProductPlacementPublicityPromotion
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Financial Feasibility
maintenance trainingupgrades
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What is Assessed?
Cycle of AssessmentBenchmarkingData Collection
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What is Assessed
Measurable GoalsReturn on investmentMarketing EffectivenessOverall Strategic PlanReadiness for future endeavors
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Types of Measures
Data CollectionObservation: UsabilityFocus Groups: Stakeholder feedbackQuestionnaire: Surveys
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Using Data
Present findings and recommendations Prioritize findings/needsDecide what to doDevelop revised plan of action
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Break!
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Case StudyImplementing Mobile Library Services at a
large university
As we go through this process, develop your own plan using the worksheet provides
If you are unsure, place the name of the person who may have the information needed to answer this question
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Shared Vision
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Shared Vision
Information Access
for Students
Library Mission
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SWOT
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SWOT AnalysisStrengths: Librarians interested in new technologies, high usage of smart phones on campusWeaknesses: no money to fund an app or a commercially created mobile site, no programmers on staffOpportunities: subscribe to libguides, subscribe to databases w mobile versionsThreats: linking from current webpage, ITS is not available for assistance
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Environmental Scan
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Environmental Scan
No real move to go mobileNo monies for developing new tech projectsInformation access is the priority of the library
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Environmental ScanSurveyed students on services they wantedExamined other sites Lit review of published data on designCompared different platforms
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Goals & Objectives
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Goals and ObjectivesObjective: Provide point of need access to library materials and services
Short term goal: temporary mobile site that provides access
Long term: develop a fully functional mobile site that incorporates all library services
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Market strategy
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Five Ps of MarketingPrice Product PlacementPublicityPromotion
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Financial Feasibility
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Financial FeasibilityUse benchmarks and data to measure success or…..failure
Use measures as a way to maximize return on investment
Use return on investment to determine future planning
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Assessment
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Assessment
Usability TestingUse StatisticsFeedback from Stakeholders
Action
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Applying what you learned
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Who gets funded?
Divide up into three groupsAdministratorsProject OneProject Two
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Who gets funded?
eReaderseBooks
Digital Reference (SMS, IM etc)Wildcard
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Steps of Planning Process
SWOTGoals and ObjectivesMarket StrategyFinancial FeasibilityAssessment
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3 minute Elevator Speech
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Winner!
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