https://www.flickr.com/photos/29233640@N07/9048693149/

Public Relations vs. Marketing vs.

Advertising

https://www.flickr.com/photos/8489692@N03/6009633294/

What is PUBLIC RELATIONS?

https://www.flickr.com/photos/78447097@N03/10888776353/in/photolist-5B7xK2-khojMH-baRGNn-5xH8Le-7CYysP-7vQwuj-9pPXvU-5Ri4kS-nTrNNG-96L4hE-4yo8L9-96KYqu-9B42HB-93tQpx-5cKHUV-4EogUU-hAcPRk-5tAVSX-rWWd-5xH8zF-6Ztraw-hzBRpP-cpQaCE-6ZpqxT-exk4G2-hk2zd3-93x1UY-k2fxia-omdkx-idWjfh-idVkw5-idVkpS-bWHKEB-k2gdKe-k2fwHH-idVE5s-k2i1Tq-3dMK2X-k2gdUx-k2fxoa-k2gegz-idVkjm-idVdd9-93wTCW-5xH8ti-agE8rk-idVksh-idVyKD-93rqAe-78VW9U

According to Forbes, Public Relations (is)…

EarnedWord-of-Mouth

Builds trustNot guaranteed, must persuade

Media controls final version

What is

Marketing?https://www.flickr.com/photos/clagnut/252185030/in/photolist-o8sHC9-a9MFqY-eo2nBV-fQLPNz-6Lof3x-5iT1Ch-8nhsjA-dqSdfA-52MkHD-ohvPL-62p3Xn-cuGkwY-4GjFfV/

https://www.flickr.com/photos/brizzlebornandbred/9175200216/in/photolist-htsy3Q-9bB7BC-5YhGz5-6EiK3v-tadX1-64nqSi-fQHH5j-aNPrG-bcjhzt-21rLmj-7FKdyC-aPnAwz-yXk97-b8u4z-5cagre-eNr5B-aYcMec-9wtfxk-fPUe3e-9atiAk-eYMinb-9hzz8m-8BHtQE-78unb5-cLkjS-5LrLoi-yXk2x-mwoReF-8w36Fd-kqNwuK-5hnb8x-bciXJ4-6RJbgB-7zqz3z-99SD8X-dBd3p-budjKV-aVKbQX-7ytGZ-3yU7Yb-X24p7-bNphGT-ntMj25-jRC81g-5G88VK-c5CoiU-a6BM2e-56jqrz-od8Pgg-5YDE8

Marketing is…

The Four P’s of Marketing

* Product * Place * Price * Promotion

Public relations and

advertisement falls under the

category of marketing.

According to Dictionary.com, Marketing is defined as: The activities of a company associated with buying and selling a product or service. (HooplaMedia)

https://www.flickr.com/photos/kjgarbutt/4901256680/in/photolist-8t7dRw-kfuLLe-m8mcbD-nbsALU-abqNk6-kTWnTC-kfwrQL-58sjLh-9mCvAQ-3fa8uE-6JSPuh-nceqyT-53B6qk-bssM8f-mdbgxp-obneYJ-kEjgWD-dHHe6J-mgTYaZ-nqUwYy-cZHcSC-avGRJJ-5nX5sP-7w6fq2-8wTv1z-72h2W-9C6SK5-aph2GD-5uGNEs-na1b2B-8Y44be-KMP8u-63iz1r-dr77HW-6bDdY4-6Nx47-4PQUwD-4PVb4w-qFwz2-9UYb55-6neaZx-c1GuCq-7cWTqh-jNKN6K-7RP7Nu-4KzKAF-7RKRqa-iqUNF-9e7izk-cgmA8o/

What is ADVERTISING?

https://www.flickr.com/photos/n0thing/2111346/in/photolist-4PQUtF-3cdGgQ-bPCw-oHfVx-4WCZNT-mb8jc1-dJGMid-cKW41-8w5ywj-99TPCR-6mD7AV-7svgys-dQqvFZ-kj4Xhx-2Bspxg-6d5Top-6JNKwx-gjkkN-2TemDQ-67nNta-gjkkP-kEjJKX-cKSAS-5WEo6C-cKUGJ-4Pzmqc-7v2N4v-9e7irH-ndDV7L-nzS7Fk-eS4hmA-91n1eB-93yVxy-7ufDbi-93vPrT-m4q9Ex-nabDX2-cKW3Z-kj5DwD-kqnDV5-9C2BQ6-6Q2Ubt-fPMt1-71M8Lt-2GpGC6-kfu1Qv-jLUV61-mf6yKF-6VrZjk-7y3xm3

According to Forbes, Advertising (is)…

Visual

Builds exposurePaid

Guaranteed placementComplete creative control

https://www.flickr.com/photos/nicmcphee/291488094/in/photolist-rKXfN-5GhTJU-dK35Ln-9rWm3f-jMTryx-4DGdMV-dyu4TS-p21C1H-bUWzQA-7ww5GZ-6L4F8Q-Vnkq7-75jvWN-7Wnpif-e1cY72-51ZyPC-j1WXDh-7Wj7pr-84ut8v-6WmzQX-aooqGW-6cCm8k-dEmzMS-arrY8u-8cjSN8-8fd8rH-e1cWSH-4Aqqgy-6dGQW4-53RSfi-4z9knx-e1iCKG-e1d16R-e1cZwH-d7Vi5s-d7Vn8G-d7Vmyy-d7Vggf-d7Vjzs-d7VnNs-d7VpHh-d7VoPA-d7Vhry-d7Vpef-d7Voo7-d7Vk5S-d7VfJ3-d7Vm4Q-d7Vj7f-d7Vkxf

WORK TOGETHER

Through Integrated Marketing Communications (IMC) public relations,

marketing, and advertising all…

https://www.flickr.com/photos/eelssej_/508977152/in/photolist-iGCKUS-NNUB4-KZQE9-dKFtiW-LYDb9-4wrucw-5S3Sof-arrao-ohyZps-4ohmf7-bLJAT4-22gK6-fsG5Su-jsLMdx-6HwDE1-6HKpLF-ioFrj-8aNeuz-5Qg8ku-4vKo46-2HCFiU-6RD1eV-tyJTX-6P28Zc-2GFoe-4vKmxH-9TupR1-oekEZA-

dQKuer-9KjaFQ-8ntABt-9F93CL-5VbEP-4pJSG-6JZBkz-iWAj8G-6istD9-ftzYU8-5CSfFL-k2Noyc-9qyGF8-mtxkLJ-bfsdEe-dRnfcK-e9WEXJ-8RtXkw-6BKS2a-dQR5Vh-kRwkj8-fBjkci

https://www.flickr.com/photos/epsos/8463683689/in/photolist-bH1iX8-chEwR9-bt4mNt-42PQoC-a2YSa6-bta55K-dB7F8e-aFDjPB-aFATbM-aFAaK6-aYWk56-aFAQEv-62QVKf-bZvUDS-QxcaH-bta3kH-brd1K2-dTUAhR-9tUy9S-5p8w8o-

dK2oa7-7jm7SP-8F5t1j-dUSc9a-a5SwX-68vjKV-68zxeQ-9C9vCS-aFAPtx-cMnty-dSZe91-9kJxyv-b6MUJK-68zxij-dSK3tm-aFDet2-aFDkRt-bDwJ11-5DfGXv-

bmm93i-55FLSR-bf3Nge-nQZguc-bu6sBd-8usD9K-657VsP-aFDcrg-5XW3k4-6oVWp-9ZA9J6/

“Advertising is what you PAY for;

publicity (or public relations) is what you

PRAY for.”

ReferencesForbes (2014) Retrieved from http://www.forbes.com/sites/robertwynne/2014/07/08/the-real-difference-between-pr-and-advertising-credibility/

!Hoopla Media (2008) Retrieved from http://hooplamedia.wordpress.com/2008/01/29/defining-the-terms-the-differences-between-pr-marketing-and-advertising/