pr news washington d.c.€¦ · december 10, 2014 . presented by: simon heseltine senior director...
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December 10, 2014
Presented By: Simon Heseltine Senior Director Twitter: @simonheseltine AIM: SimonHeseltine
PR News Washington D.C. What You Need to Know About SEO
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Who am I?
@SimonHeseltine
• I do not have my own HBO show every Sunday night
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SEO
@SimonHeseltine
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SEO
@SimonHeseltine
http://dilbert.com/strips/comic/2012-02-17/
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SEO
@SimonHeseltine
http://www.dilbert.com/strips/comic/2013-02-04/
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1996-1998 Keyword Spam and…
@SimonHeseltine
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1998
@SimonHeseltine
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Search Engine Wars - 2000
@SimonHeseltine
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Search Engine Wars - 2003
@SimonHeseltine
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Search Engine Wars - 2004
@SimonHeseltine
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Search Engine Wars – 2004 pt II
@SimonHeseltine
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Search Engine Wars – 2005
@SimonHeseltine
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Search Engine Wars – 2007
@SimonHeseltine
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Search Engine Wars – 2009
@SimonHeseltine
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Search Engine Wars – 2011
@SimonHeseltine
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Search Engine Wars – 2014
@SimonHeseltine
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SEO is dead?
@SimonHeseltine @SimonHeseltine
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What does Google Think?
@SimonHeseltine
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The Evolution of Google 2003-2006
@SimonHeseltine http://blog.hubspot.com/marketing/google-algorithm-visual-history-infographic
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The Evolution of Google 2007-2011
@SimonHeseltine http://blog.hubspot.com/marketing/google-algorithm-visual-history-infographic
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The Evolution of Google 2012-2013
@SimonHeseltine http://blog.hubspot.com/marketing/google-algorithm-visual-history-infographic
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Google Updates The Price of Change
@SimonHeseltine
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Google Updates Penguin
@SimonHeseltine
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@SimonHeseltine
Google Updates Penguin
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@SimonHeseltine
• Looks at site link profiles, does it look like a natural link profile?
• Looks for quality of incoming links. Does the site receive good quality links, or just spammy ones?
• Looks at diversity of link anchor text. Too many instances of the same non-brand keywords may indicate manipulation
Google Updates Penguin
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@SimonHeseltine @SimonHeseltine
• Looks at content quality • Design • Trustworthiness • Speed • Depth of content
Google Updates Panda
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Google Updates Pigeon
@SimonHeseltine
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Google Updates Pirate
@SimonHeseltine
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Google Updates Authorship
@SimonHeseltine
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Google Penalties
@SimonHeseltine
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Google Penalties Penalty Notices
@SimonHeseltine
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Google Penalties Quality of content
@SimonHeseltine
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Simplified Google Ranking Factors As of 12/10/2014
@SimonHeseltine
1. Using the right keywords 2. Using those keywords in the metatags 3. Using those keywords in the content 4. Getting diversified links to your content
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December 10, 2014
Presented By: Simon Heseltine Senior Director Twitter: @simonheseltine AIM: SimonHeseltine
PR News Washington D.C.