- Only one branch

- Current customers

- More affordable

- Lost clientele

- Costly and time consuming

- No established social media

- Location

- Local programs

- "Go Green" Trend

- Local competitors

- Small budget

- Profit decrease

Budget

Timeline

● Take a look at the number of customers and

profits prior to the campaign & compare to the

number of customers and profits now

● Take a look at our energy bill before and after

● With every sale offer an online survey

that asks about the customers

experience and thoughts of being

green

● Take a look at our customer retention

rate