chevy spark pr campaign

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Legend Public Relations Presents The SPARK Experience Generate, Ignite and Share Your Spark

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Legend Public Relations' Chevy Spark PR Campaign for PR 199 class

TRANSCRIPT

Page 1: Chevy Spark PR Campaign

Legend Public Relations

Presents

The SPARK Experience Generate, Ignite and Share Your Spark

Page 2: Chevy Spark PR Campaign

Target Audience

Page 3: Chevy Spark PR Campaign

Ignite The Spark January - June

Page 4: Chevy Spark PR Campaign

January - June Share Your Spark

Page 5: Chevy Spark PR Campaign

Wear Your Spark

January

Page 6: Chevy Spark PR Campaign

Spark Your Romance

February

Page 7: Chevy Spark PR Campaign

Generate The Spark Spark Your Campus

April

February

March

Page 8: Chevy Spark PR Campaign

Take Your Spark To The Game

March

Page 9: Chevy Spark PR Campaign

Earth Day Flash Mob

April 22

Page 10: Chevy Spark PR Campaign

Spark On The Bay Bay To Breakers - May

Page 11: Chevy Spark PR Campaign

Find Your Spark Scavenger Hunt

Lombard Street

Golden Gate Park

Parallel Parking

June

Page 12: Chevy Spark PR Campaign

Event January February March April May June Total

Ad campaign

$4,040 $3,840 $3,840 $3,840 $3,840 $3,840 $23,240

Spark Your Romance

$315 $315

Spark Your Campus

$1,190 $1,190 $1,190 $3,570

Spark to the Game

$10,700 $10,700

Earth Day $2,800 $2,800

Spark on the Bay

$3,325 $3,325

Find Your Spark

$10,033 $10,033

Legend Labor

$6,700 $6,700 $6,700 $6,700 $6,700 $6,700 $40,200

Totals 10,740 12,045 22,430 14,530 13,865 20,573 $94,183

Page 13: Chevy Spark PR Campaign

Evaluation

Page 14: Chevy Spark PR Campaign

Thank you

Enjoy The Ride!