pr by baraka
TRANSCRIPT
- INTRODUCTION
Road mabe - Question - Quote ( talk about us )
- Definition of public relation - Nature - Objective
- Competency function
- Essential function
- Model - Advantage - Disadvantage's - Ethics - Skill of PR Member - definition review - Outline
What do u know about PR ?
Management function that establish and maintain
the relationship between an organization and the
public on whom it’s success or failure depends
- Definition
• Other definition : using communication to adapt relationships between organizations and their publics’ (Carl H. Botan “International public relations: Critique and reformulation” in Public Relations Review, Vol. 18, No. 2, 1992: 149-152)
Public relations is the art and science of managing communication between an organization and its key constituents to build, manage, and sustain its positive image.
- Nature
• Public relations provides an organization or individual
exposure to their audiences using topics of public interest and news items that do not require direct payment.
• The aim is often to persuade the public, investors, partners, employees and other stakeholders to maintain a certain point of view about the company, its leadership, products or of political decisions.
• Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
- OBJECTIVE
• It provides relevant information on planning
technical and organizational developments, inventions and their potential utilization, etc.
• The scope of public relation is wide and also include political field. Entrepreneurs, teachers, political leaders, social workers, religions, leaders are all involved in public relations day in and day out.
• In business public relation is tool of management like
marketing, production and finance. It is investing and creating asset for an organization which is finally reflected in improved performance profitability, and growth of the organization.
1. internal public relation
2. External public relation
3. Community public relation
4. Media relation
5. Trusted counsel
- Competency function
- Communication within an organization.
Mission Statements:
Helps employees set priorities and goals
Calibrates employees to the shared goals and milestones for an organization
1-Internal Relations & Employee Communications
Communication within an external
organization:
2-External public relation
Establish the relation between
organization and benefit’s
3- community relation
Develop public trust and digital
marketing
4-media relation
planning Management Evaluate
5-Trusted counsel
R = Research
A = Action
C = Communication
E = Evaluation
-Marston’s four-step “ ”
model describes the PR process:
research
strategic and plan
implement , exudate and communicate
evaluate
publicity and special events
issues management
crisis management
-Essential function
Trusted counsel
E.P.R
Community
Media relation
-speaker
Marketing
Digital marketing
Model
I.P.R
Evaluate
Project
manager
Credibility
Cost
Avoidance of Clutter
Lead Generation
Ability to reach specific groups
Image Building
-Advantages.
Difficult to quantify PR benefits
Lack of control
‘Deft’ management required
-Disadvantages of PR
-Ethics
-Skill of PR member
Strategic Message Development
Media Relations and Publicity
Presentation Skills Training
Media Training and Coaching
Opinion/Editorial Writing
Press Conferences
Media/Press Kits
Collateral Materials
Audio-Visual Programs Video News , Releases and Blogs
Market/Issue Research
Special Events
Working under stress
Initiative
Advertising – Information placed in the media by
an identified sponsor that pays for time or space.
Marketing – Management function that identifies
human needs and wants, and offers products and
services to satisfy those demands by targeting
customers
-Definition review:
2/ Publicity – Information from outside source used by the media because it has news value.
3/ Government relations – Involves flow of
information to and from legislative bodies.
4/ Lobbying – Primary purpose is to influence
legislation and regulation
-Definition review:
