PR & PurplexSuccess, in

a nutshell…

So, why

PR?PR is reputation and

perception – the result of

what you do, what you

say, and what others say

about you.

By raising industry

awareness it will “build in”

added-value to your sales

proposition.

Potential customers will be far

more receptive to marketing

and sales reps will find it easier to get appointments and close deals.

Your sales rep will say

“we’re the best” a

million times, but as soon

as a magazine says it, it’s

believable.

Perception

Reputation

Perfection

It’s It engraves your

name in the

minds of the

public, whether

they know it or

not.

PR adds weight behind

your company with

suppliers, who will always

take high-profile

customers much more

seriously

Taking a pro-active

approach and regularly

chasing customers for

news stories, angles, and

opportunities will

maximise your publicity.

Key

The StoriesThey matter

The stories marketing

companies produce will not all

be product related. Many of

them will be, but products alone

do not build

brands.

Focussing on company success

stories, customer achievements,

investment, innovation and the “personality” of the business will

ensure far better results on the

long term.

Stories paint a picture.

Enough of a picture, and your

company’s image is born

Utilising opinion pieces will also

work to enhance your

credibility within the industry

Publicity & Media

This informs your

audience, but at

the same time drives key words

and links back to

your website, in

effect it is a form of

SEO.

Marketing companies should

always attempt to reduce PR

charges and ask the magazine to invoice you directly.

Promote yourself

across a wide

range of trade press.

Remember, publicity is not really

free, in the glazing industry

especially - magazines operate a free circulation, but revenue comes

from advertising and PR charges

Strategies

Growthfor

PressPR company’s roles are to pro-

actively promote you to editors

and the wider industry and raise

your awareness in line with your

strategic objectives.

TheUnderstanding current trends, and what is

important to editors at any given time

really is a science…

They will preferably design a

press release every month,

aiming for coverage in several

magazines, as well as online

coverage.

Good marketing companies will

often also look at achieving one

major editorial full feature article

per quarter on an exclusive

basis with a magazine.

Your website needs to be more than

just a brochure. We want to drive

your existing – and new customers to

your site regularly.

Your Website

To attract

To inform

To deliverTo bring in new business too –

not just give them

information. You must be

able to stir interest.

To let people know what you

do. Existing and new

customers.

To get people to “want” to

look at your website, to keep

them there, and to generate

interest.

Know your market. We know the

industry extensively, so we know

your target market. Your website

will be targeting them.

For more information contact Purplex on

01934 808132, visit

http://www.purplexmarketing.co.uk/

or follow us on Twitter

www.twitter.com/purplexuk

Getting Started