Service ConceptsService Concepts®®

Steve Thrash

Indianapolis, IN 46214

Toll free 1-877-738-6824

www.serviceconcepts.coop

EPRI VideoEPRI Video

The EPRI PrismThe EPRI Prism

Efficiency

Renewables

Nuclear

Carbon Capture & Storage

Plug-In Hybrid Electric Vehicles, Distributed Energy Resources

Advanced Coal

2007 2015 2020 2025 2030

Markets: * 886 Rural Electric Utilities, 17+ million * 2011 Municipals, 20+ million

* Community Organizations

Ownership (Shareholders in green)

28 Indiana Rural Electric Cooperatives

Plus:2 Generation and Transmission Co’s.Indiana Statewide Association

Co-op Markets ServedCo-op Markets Served

Energy EfficiencyEnergy Efficiency Measurement, verification and cost Advanced metering, sensors,

communications G&T/distribution system efficiencies Consumer awareness, motivation Education, marketing, energy audits Rates, incentives

Calif Lawmaker Proposes Ban On Incandescent Light Bulbs

DOW JONES NEWSWIRESJanuary 31, 2007 2:16 p.m.

SACRAMENTO, Calif. (AP)--How many people does it take to change a light bulb? In California, the answer could be a majority of the Legislature. The electricity-wasting incandescent bulb would be banned - replaced by energy efficient compact fluorescents - under a bill that Assemblyman Lloyd Levine plans to introduce. He says the spiral light sources are so efficient that consumers should be forced to use them. The compact bulbs use one-fourth the electricity spent in an equivalent incandescent. "Incandescent light bulbs were first developed almost 125 years ago, and since that time they have undergone no major modifications," said Levine, a Democrat from Los Angeles, said in a news release Tuesday. "It's time to take a step forward." The bulb bill wasn't yet on the legislative calendar. Last year, the Legislature passed a Levine bill that requires large supermarkets to recycle plastic bags. Gov. Arnold Schwarzenegger signed that bill but has not taken a position on the light bulb proposal. Assemblyman Jared Huffman, who represents San Rafael, is working on a similar bill. Critics say people should be allowed to make their own choices about which bulbs they buy, but Levine, who heads the Assembly's Utilities and Commerce Committee, points out that electric utilities give them away.

Current Approach Current Approach 92% offer efficiency education 77% offer residential energy audits 72% upgrade distribution lines for

efficiency 49% offer financial incentives for

efficiency 41% offer

weatherization/conservation services

Best Practices (?)Best Practices (?) New Homes Program Air- and Ground-Source Heat Pumps Commercial Motors Electric Thermal Storage Energy Star

Compact Fluorescent Light Bulbs Air Conditioners Refrigerators Clothes Dryers

58+ Years Traditionalists Loyalty Cost/Price Value being a “member” Appreciate low cost reliable electricity “I belong” Born pre 1945

Boomers 78 MillionDrive’s economyWork hard-get stuff –” Comfort” focusBorn 1945-1960

GenX 45 MillionAlready have stuff – “Convenience” focus“Customer” rather than member – “Serve me”Low cost reliable electricity expected minimum +++Born 1961 +

GenY 68 MillionConvenience taken to a new levelTechnology Environment

1-Convenience2-Quality3-Price

Generations CollideGenerations Collide

NEXT?

Storage and Transport:Storage and Transport:Hydrogen on DemandHydrogen on Demand

HYDROGEN GENERATIONHYDROGEN GENERATION

BroadbandBroadband Wireless – unlicensed and licensed Fiber BPL

2118

24

37

0

5

10

15

20

25

30

35

40

Both Limited Waiting Never

Broadband for Underserved MarketsBroadband for Underserved Markets

61% of U.S. households are “waiting” or will “never” have cable 61% of U.S. households are “waiting” or will “never” have cable or DSL.or DSL.Source: Hughes Network Systems, 6/02Source: Hughes Network Systems, 6/02

Availability of Residential Access to DSL or Cable Data Service

Pe

rce

nt A

vaila

ble

Sources: Yankee Group & Gartner Group

Underserved47 Million

Residences

SCI BPL ProjectSCI BPL Project

Service ConceptsService Concepts®®

Steve ThrashToll free 1-877-738-6824

www.serviceconcepts.coop