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GROUP MEMBERS

Sikandar Hayat L1s13mbam2002Naeem Yasin L1s13mbam2016Husnain Haydir L1s13mbam2007Bilal Mazher L1s13mbam2014Aroosa Akram L1s13mbam2039Maryam Malik L1s13mbam2040

CONTENTSINTRODUCTIONBACKGROUNDPROMOTIONAL STRATEGIESCOMPARETIVE ANALYSISFAILURE IN PAKISTANRECOMMENDATION

INTRODUCTION

Founded in 2003Number 1 Exported Brand (out of China)User Friendly Software Inexpensive Smartphones

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BACKGROUND

Zerone Precision Molds & Products 2004King Tech (HK)2006Gfive Launched in 2008Launched in Pakistan 2010More than 80,000,000 Consumers in 2011Launched star products in 2013

President G10

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Why G-five fails in PakistanCheap software Substandard hardwareNo warrantyAgendaCommission and incentives

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